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Factors influence the public’s willingness to purchase life insurance policy / Shazana Samad

This study is designed to identify the factors that influence public’s willingness to purchase life insurance. Awareness, personal risk and income level are the independent variables. The dependent variable is willingness of public to purchase life insurance policy. The objective of the study are to...

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Bibliographic Details
Main Author: Samad, Shazana
Format: Student Project
Language:English
Published: 2011
Subjects:
Awareness
Purchasing. Selling. Sales personnel. Sales executives
Life insurance
Online Access:http://ir.uitm.edu.my/id/eprint/30822/1/30822.pdf
http://ir.uitm.edu.my/id/eprint/30822/
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spelling my.uitm.ir.308222020-07-20T04:10:57Z http://ir.uitm.edu.my/id/eprint/30822/ Factors influence the public’s willingness to purchase life insurance policy / Shazana Samad Samad, Shazana Awareness Purchasing. Selling. Sales personnel. Sales executives Life insurance This study is designed to identify the factors that influence public’s willingness to purchase life insurance. Awareness, personal risk and income level are the independent variables. The dependent variable is willingness of public to purchase life insurance policy. The objective of the study are to determine the level of willingness of public to purchase life insurance, secondly to identify the significant relationship between the factors that influences the public’s willingness to purchase life insurance and thirdly to identify the key factors that influence the public’s willingness to purchase life insurance. The data set in this study are collected from the resident in Bandaraya Melaka through questionnaires. 100 respondents in that area had become the sample in this study by answering the questionnaires that randomly distributed. Three hypotheses were developed and tested using Pearson Chi Square assisted by Statistical Package for Social Science (SPSS) Version 17.0. The findings indicate there is a high level of public’s willingness to purchase life insurance. Besides, between the three variables, awareness has no significant relationship with the factors that influence the public’s willingness to purchase life insurance policy, while personal risks and income level shows the significant relationship and income level become the most contributing factor that influence the public’s willingness to purchase life insurance policy. There are also several recommendations that researcher suggest based on the findings found. 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/30822/1/30822.pdf Samad, Shazana (2011) Factors influence the public’s willingness to purchase life insurance policy / Shazana Samad. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Awareness
Purchasing. Selling. Sales personnel. Sales executives
Life insurance
spellingShingle Awareness
Purchasing. Selling. Sales personnel. Sales executives
Life insurance
Samad, Shazana
Factors influence the public’s willingness to purchase life insurance policy / Shazana Samad
description This study is designed to identify the factors that influence public’s willingness to purchase life insurance. Awareness, personal risk and income level are the independent variables. The dependent variable is willingness of public to purchase life insurance policy. The objective of the study are to determine the level of willingness of public to purchase life insurance, secondly to identify the significant relationship between the factors that influences the public’s willingness to purchase life insurance and thirdly to identify the key factors that influence the public’s willingness to purchase life insurance. The data set in this study are collected from the resident in Bandaraya Melaka through questionnaires. 100 respondents in that area had become the sample in this study by answering the questionnaires that randomly distributed. Three hypotheses were developed and tested using Pearson Chi Square assisted by Statistical Package for Social Science (SPSS) Version 17.0. The findings indicate there is a high level of public’s willingness to purchase life insurance. Besides, between the three variables, awareness has no significant relationship with the factors that influence the public’s willingness to purchase life insurance policy, while personal risks and income level shows the significant relationship and income level become the most contributing factor that influence the public’s willingness to purchase life insurance policy. There are also several recommendations that researcher suggest based on the findings found.
format Student Project
author Samad, Shazana
author_facet Samad, Shazana
author_sort Samad, Shazana
title Factors influence the public’s willingness to purchase life insurance policy / Shazana Samad
title_short Factors influence the public’s willingness to purchase life insurance policy / Shazana Samad
title_full Factors influence the public’s willingness to purchase life insurance policy / Shazana Samad
title_fullStr Factors influence the public’s willingness to purchase life insurance policy / Shazana Samad
title_full_unstemmed Factors influence the public’s willingness to purchase life insurance policy / Shazana Samad
title_sort factors influence the public’s willingness to purchase life insurance policy / shazana samad
publishDate 2011
url http://ir.uitm.edu.my/id/eprint/30822/1/30822.pdf
http://ir.uitm.edu.my/id/eprint/30822/
_version_ 1685650708740702208
score 13.211869

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