The impact of Customer Relationship Marketing (CRM) on customer loyalty in Holiday Inn, Melaka / Rosmalawaty Abdul Malek and Fathiah Abd Rahman
The title of this study is “The Impact of Customer Relationship Marketing ( CRM ) on Customer Loyalty in Holiday Inn, Melaka”. The first purpose of this study is to determine the current level of customer loyalty towards Holiday Inn, Melaka. There are five independent variables involved in this stud...
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| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/30690/1/30690.pdf http://ir.uitm.edu.my/id/eprint/30690/ |
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