Bank Rakyat: the public perceptions on its financial products and marketing strategies / Reeni Zuraini Abdul Ghani
This exploratory research was carried out on Bank Rakyat Rawang Branch with the aim to change the public perception about financial products provided by Bank Rakyat and effectiveness of marketing strategies in Bank Rakyat. This study was based on simple random sampling method based on Bank Rakyat cu...
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| Format: | Student Project |
| Language: | English |
| Published: |
2010
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| Online Access: | http://ir.uitm.edu.my/id/eprint/30622/1/30622.pdf http://ir.uitm.edu.my/id/eprint/30622/ |
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