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Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib.

Nowadays, the role of social media in marketing strategies is undeniable. Facebook brand page is one of the platforms used by the marketers to promote their products. The purpose of this study is to investigate whether the Openness to Experience personality moderates the relationship between Informa...

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Main Authors: Md. Ab. Malik, Ariff, Hairuddin, Hanitahaiza, Shuib, Nurfaznim
Format: Article
Language:English
Published: Accounting Research Institute (ARI), Universiti Teknologi MARA, Shah Alam 2018
Subjects:
Telemarketing. Internet marketing
Market segmentation. Target marketing
Consumer satisfaction
Online Access:http://ir.uitm.edu.my/id/eprint/30351/1/30351.pdf
http://ir.uitm.edu.my/id/eprint/30351/
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spelling my.uitm.ir.303512020-05-13T16:07:54Z http://ir.uitm.edu.my/id/eprint/30351/ Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib. Md. Ab. Malik, Ariff Hairuddin, Hanitahaiza Shuib, Nurfaznim Telemarketing. Internet marketing Market segmentation. Target marketing Consumer satisfaction Nowadays, the role of social media in marketing strategies is undeniable. Facebook brand page is one of the platforms used by the marketers to promote their products. The purpose of this study is to investigate whether the Openness to Experience personality moderates the relationship between Information System Success (ISS) factors and customer satisfaction using a sample of 354 customers from three different Facebook brand pages. The result found that the Openness to Experience personality effect the relationship between ISS factors and customer satisfaction. Meanwhile, the Information Quality is the most important factor that influences the customer satisfaction towards social media applications. Accounting Research Institute (ARI), Universiti Teknologi MARA, Shah Alam 2018 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/30351/1/30351.pdf Md. Ab. Malik, Ariff and Hairuddin, Hanitahaiza and Shuib, Nurfaznim (2018) Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib. Management & Accounting Review (MAR), 17 (3). pp. 67-80. ISSN 2550-1895
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Telemarketing. Internet marketing
Market segmentation. Target marketing
Consumer satisfaction
spellingShingle Telemarketing. Internet marketing
Market segmentation. Target marketing
Consumer satisfaction
Md. Ab. Malik, Ariff
Hairuddin, Hanitahaiza
Shuib, Nurfaznim
Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib.
description Nowadays, the role of social media in marketing strategies is undeniable. Facebook brand page is one of the platforms used by the marketers to promote their products. The purpose of this study is to investigate whether the Openness to Experience personality moderates the relationship between Information System Success (ISS) factors and customer satisfaction using a sample of 354 customers from three different Facebook brand pages. The result found that the Openness to Experience personality effect the relationship between ISS factors and customer satisfaction. Meanwhile, the Information Quality is the most important factor that influences the customer satisfaction towards social media applications.
format Article
author Md. Ab. Malik, Ariff
Hairuddin, Hanitahaiza
Shuib, Nurfaznim
author_facet Md. Ab. Malik, Ariff
Hairuddin, Hanitahaiza
Shuib, Nurfaznim
author_sort Md. Ab. Malik, Ariff
title Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib.
title_short Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib.
title_full Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib.
title_fullStr Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib.
title_full_unstemmed Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib.
title_sort openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / ariff md. ab. malik, hanitahaiza hairuddin and nurfaznim shuib.
publisher Accounting Research Institute (ARI), Universiti Teknologi MARA, Shah Alam
publishDate 2018
url http://ir.uitm.edu.my/id/eprint/30351/1/30351.pdf
http://ir.uitm.edu.my/id/eprint/30351/
_version_ 1685650643315851264
score 13.211869

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