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Adaptation of Malaysian retail design towards Omni – Channel and contextual retail concept / Muhammad Nadzrul Adam Mahusni and Maszura Abdul Ghafar

A new concept of Omni–Channel interactive retail design in Malaysia could revolutionize the Generation Y’s ( Gen Y) shopping experience. Studies found that the Gen Y’s culture and behaviour is the key to their changes in their shopping nature. The study is to identify how the amalgamation of the Omn...

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Main Authors: Muhammad Nadzrul Adam, Mahusni, Maszura, Abdul Ghafar
Format: Article
Language:English
Published: Universiti Teknologi MARA, Perak 2018
Subjects:
Malaysia
Special industries and trades
Online Access:http://ir.uitm.edu.my/id/eprint/29554/1/29554.pdf
http://ir.uitm.edu.my/id/eprint/29554/
http://www.myse.my/
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id my.uitm.ir.29554
record_format eprints
spelling my.uitm.ir.295542020-04-17T04:35:22Z http://ir.uitm.edu.my/id/eprint/29554/ Adaptation of Malaysian retail design towards Omni – Channel and contextual retail concept / Muhammad Nadzrul Adam Mahusni and Maszura Abdul Ghafar Muhammad Nadzrul Adam, Mahusni Maszura, Abdul Ghafar Malaysia Special industries and trades A new concept of Omni–Channel interactive retail design in Malaysia could revolutionize the Generation Y’s ( Gen Y) shopping experience. Studies found that the Gen Y’s culture and behaviour is the key to their changes in their shopping nature. The study is to identify how the amalgamation of the Omni–Channel shopping concept with fashion retail design could provide the ultimate shopping experience for Gen Y. This desktop study recommends an interactive retail’s cum Omni– channel space programming in creating an interactive retail design typology. It would benefit designers implementing successful retail design whilst catering current consumers shopping needs especially in Malaysia. Universiti Teknologi MARA, Perak 2018 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/29554/1/29554.pdf Muhammad Nadzrul Adam, Mahusni and Maszura, Abdul Ghafar (2018) Adaptation of Malaysian retail design towards Omni – Channel and contextual retail concept / Muhammad Nadzrul Adam Mahusni and Maszura Abdul Ghafar. Malaysian Journal of Sustainable Environment (MySE), 4 (1). pp. 95-112. ISSN 0128-326X http://www.myse.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Malaysia
Special industries and trades
spellingShingle Malaysia
Special industries and trades
Muhammad Nadzrul Adam, Mahusni
Maszura, Abdul Ghafar
Adaptation of Malaysian retail design towards Omni – Channel and contextual retail concept / Muhammad Nadzrul Adam Mahusni and Maszura Abdul Ghafar
description A new concept of Omni–Channel interactive retail design in Malaysia could revolutionize the Generation Y’s ( Gen Y) shopping experience. Studies found that the Gen Y’s culture and behaviour is the key to their changes in their shopping nature. The study is to identify how the amalgamation of the Omni–Channel shopping concept with fashion retail design could provide the ultimate shopping experience for Gen Y. This desktop study recommends an interactive retail’s cum Omni– channel space programming in creating an interactive retail design typology. It would benefit designers implementing successful retail design whilst catering current consumers shopping needs especially in Malaysia.
format Article
author Muhammad Nadzrul Adam, Mahusni
Maszura, Abdul Ghafar
author_facet Muhammad Nadzrul Adam, Mahusni
Maszura, Abdul Ghafar
author_sort Muhammad Nadzrul Adam, Mahusni
title Adaptation of Malaysian retail design towards Omni – Channel and contextual retail concept / Muhammad Nadzrul Adam Mahusni and Maszura Abdul Ghafar
title_short Adaptation of Malaysian retail design towards Omni – Channel and contextual retail concept / Muhammad Nadzrul Adam Mahusni and Maszura Abdul Ghafar
title_full Adaptation of Malaysian retail design towards Omni – Channel and contextual retail concept / Muhammad Nadzrul Adam Mahusni and Maszura Abdul Ghafar
title_fullStr Adaptation of Malaysian retail design towards Omni – Channel and contextual retail concept / Muhammad Nadzrul Adam Mahusni and Maszura Abdul Ghafar
title_full_unstemmed Adaptation of Malaysian retail design towards Omni – Channel and contextual retail concept / Muhammad Nadzrul Adam Mahusni and Maszura Abdul Ghafar
title_sort adaptation of malaysian retail design towards omni – channel and contextual retail concept / muhammad nadzrul adam mahusni and maszura abdul ghafar
publisher Universiti Teknologi MARA, Perak
publishDate 2018
url http://ir.uitm.edu.my/id/eprint/29554/1/29554.pdf
http://ir.uitm.edu.my/id/eprint/29554/
http://www.myse.my/
_version_ 1685650534303793152
score 13.211869

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