Sport sponsorships: conceptualising employee attitudes, organizational identification and inter-organisational citizenship / Norfazlina Ghazali
The objective of this research is to explore the nature and prevalence of inter-organisational citizenship behaviours within a sponsorship-rights holder relationship. This research will conceptualise sponsorship as an inter-organisational relationship and investigate how this inter-organisational re...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA Cawangan Selangor
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/29426/1/AJ_NORFAZLINA%20GHAZALI%20ABRIJ%20B%2017.pdf https://ir.uitm.edu.my/id/eprint/29426/ https://myjms.mohe.gov.my/index.php/ABRIJ/ |
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