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The relationship of entrepreneurial competencies and business success of Malaysian SMEs: the mediating role of innovation and brand equity / Azmi Umar and Rohana Ngah

This conceptual paper is to study the relationship of entrepreneurial competencies on business success in the context of Malaysian SMEs. In the recent study, when the business environment is hostile and dynamic, the entrepreneurial competencies are identified as the most important factor in business...

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Main Authors: Umar, Azmi, Ngah, Rohana
Format: Article
Language:English
Published: Universiti Teknologi MARA Cawangan Selangor 2016
Subjects:
Economics
Entrepreneurship. Risk and uncertainty
Malaysia
Online Access:http://ir.uitm.edu.my/id/eprint/29392/1/AJ_AZMI%20UMAR%20ABRIJ%20B%2016.pdf
http://ir.uitm.edu.my/id/eprint/29392/
https://abrij.uitm.edu.my/images/document/vol2no2/p60Azmi.pdf
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id my.uitm.ir.29392
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spelling my.uitm.ir.293922020-04-08T15:22:16Z http://ir.uitm.edu.my/id/eprint/29392/ The relationship of entrepreneurial competencies and business success of Malaysian SMEs: the mediating role of innovation and brand equity / Azmi Umar and Rohana Ngah Umar, Azmi Ngah, Rohana Economics Entrepreneurship. Risk and uncertainty Malaysia This conceptual paper is to study the relationship of entrepreneurial competencies on business success in the context of Malaysian SMEs. In the recent study, when the business environment is hostile and dynamic, the entrepreneurial competencies are identified as the most important factor in business success. Entrepreneurial competencies are also connected directly to business performance. Beside entrepreneurial competencies, the entrepreneurs should also be competent to create an innovation and brand equity for business growth. The innovation and brand equity contributed to competitive advantages that lead to business growth and success. This paper adopts the Resource Based Theory (RBT) which emphasize that entrepreneurial competencies, innovation, and brand equity are valuable and intangible resources that lead towards the success of business. There is a dearth of studies that have examined the influence of innovation and brand equity on the relationship of entrepreneurial competencies on the success of Malaysian SMEs business. Therefore the current study strives to investigate the mediating impact of innovation and brand equity on the relationship between entrepreneurial competencies and SMEs business success. This conceptual study will contribute to the existing body knowledge as well as to entrepreneurs of Malaysian’s SMEs. Universiti Teknologi MARA Cawangan Selangor 2016-12 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/29392/1/AJ_AZMI%20UMAR%20ABRIJ%20B%2016.pdf Umar, Azmi and Ngah, Rohana (2016) The relationship of entrepreneurial competencies and business success of Malaysian SMEs: the mediating role of innovation and brand equity / Azmi Umar and Rohana Ngah. Advances in Business Research International Journal, 2 (2). pp. 1-9. ISSN 2462-1838 https://abrij.uitm.edu.my/images/document/vol2no2/p60Azmi.pdf
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Economics
Entrepreneurship. Risk and uncertainty
Malaysia
spellingShingle Economics
Entrepreneurship. Risk and uncertainty
Malaysia
Umar, Azmi
Ngah, Rohana
The relationship of entrepreneurial competencies and business success of Malaysian SMEs: the mediating role of innovation and brand equity / Azmi Umar and Rohana Ngah
description This conceptual paper is to study the relationship of entrepreneurial competencies on business success in the context of Malaysian SMEs. In the recent study, when the business environment is hostile and dynamic, the entrepreneurial competencies are identified as the most important factor in business success. Entrepreneurial competencies are also connected directly to business performance. Beside entrepreneurial competencies, the entrepreneurs should also be competent to create an innovation and brand equity for business growth. The innovation and brand equity contributed to competitive advantages that lead to business growth and success. This paper adopts the Resource Based Theory (RBT) which emphasize that entrepreneurial competencies, innovation, and brand equity are valuable and intangible resources that lead towards the success of business. There is a dearth of studies that have examined the influence of innovation and brand equity on the relationship of entrepreneurial competencies on the success of Malaysian SMEs business. Therefore the current study strives to investigate the mediating impact of innovation and brand equity on the relationship between entrepreneurial competencies and SMEs business success. This conceptual study will contribute to the existing body knowledge as well as to entrepreneurs of Malaysian’s SMEs.
format Article
author Umar, Azmi
Ngah, Rohana
author_facet Umar, Azmi
Ngah, Rohana
author_sort Umar, Azmi
title The relationship of entrepreneurial competencies and business success of Malaysian SMEs: the mediating role of innovation and brand equity / Azmi Umar and Rohana Ngah
title_short The relationship of entrepreneurial competencies and business success of Malaysian SMEs: the mediating role of innovation and brand equity / Azmi Umar and Rohana Ngah
title_full The relationship of entrepreneurial competencies and business success of Malaysian SMEs: the mediating role of innovation and brand equity / Azmi Umar and Rohana Ngah
title_fullStr The relationship of entrepreneurial competencies and business success of Malaysian SMEs: the mediating role of innovation and brand equity / Azmi Umar and Rohana Ngah
title_full_unstemmed The relationship of entrepreneurial competencies and business success of Malaysian SMEs: the mediating role of innovation and brand equity / Azmi Umar and Rohana Ngah
title_sort relationship of entrepreneurial competencies and business success of malaysian smes: the mediating role of innovation and brand equity / azmi umar and rohana ngah
publisher Universiti Teknologi MARA Cawangan Selangor
publishDate 2016
url http://ir.uitm.edu.my/id/eprint/29392/1/AJ_AZMI%20UMAR%20ABRIJ%20B%2016.pdf
http://ir.uitm.edu.my/id/eprint/29392/
https://abrij.uitm.edu.my/images/document/vol2no2/p60Azmi.pdf
_version_ 1685650512327737344
score 13.211869

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