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Cup of coffee at the library? Factors influencing consumers’ acceptance of foodservice at the library / Hashim Fadzil Ariffin... [et al.]

Young consumers, especially students, are experiencing the coffeehouse culture or the chill-out factor. Considering these factors as a potential determinant for student to visit a place, library management should take these opportunities to introduce an eatery inside the library. The objective of th...

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Main Authors: Ariffin, Hashim Fadzil, Mohd Said, Noraslinda, Hamir, Norhamizan, Lahap @ Wahab, Johanudin, Zainol, Noorliza, Ngelambong, Anderson
Format: Article
Language:English
Published: Universiti Teknologi Mara Cawangan Pulau Pinang 2020
Subjects:
Research
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Library administration
Online Access:http://ir.uitm.edu.my/id/eprint/29228/1/29228.pdf
http://ir.uitm.edu.my/id/eprint/29228/
https://ejssh.uitm.edu.my/
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record_format eprints
spelling my.uitm.ir.292282020-04-07T18:15:58Z http://ir.uitm.edu.my/id/eprint/29228/ Cup of coffee at the library? Factors influencing consumers’ acceptance of foodservice at the library / Hashim Fadzil Ariffin... [et al.] Ariffin, Hashim Fadzil Mohd Said, Noraslinda Hamir, Norhamizan Lahap @ Wahab, Johanudin Zainol, Noorliza Ngelambong, Anderson Research Hospitality industry. Hotels, clubs, restaurants, etc. Food service Library administration Young consumers, especially students, are experiencing the coffeehouse culture or the chill-out factor. Considering these factors as a potential determinant for student to visit a place, library management should take these opportunities to introduce an eatery inside the library. The objective of this study is predominantly to assess the relationship between foodservice acceptance, menu offerings, service quality, environment and price among library users. Questionnaires that consist of foodservice acceptance, menu offerings, service quality, environment and price were distributed to 300 students from 3 public universities in Klang Valley. Findings show that the significant relationships between menu offerings, environment, price and foodservice acceptance are confirmed in Structural Equation Modelling (SEM). On the other hand, service quality indicates the insignificant relationship with foodservice acceptance. The results provide information that can be utilized in understanding, maintaining, and increasing the level of foodservice acceptance that leads to library patronage amongst students. Implications and suggestions for future research are also provided. Universiti Teknologi Mara Cawangan Pulau Pinang 2020-01 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/29228/1/29228.pdf Ariffin, Hashim Fadzil and Mohd Said, Noraslinda and Hamir, Norhamizan and Lahap @ Wahab, Johanudin and Zainol, Noorliza and Ngelambong, Anderson (2020) Cup of coffee at the library? Factors influencing consumers’ acceptance of foodservice at the library / Hashim Fadzil Ariffin... [et al.]. ESTEEM Journal of Social Sciences and Humanities, 4. pp. 145-159. ISSN 2600-7274 https://ejssh.uitm.edu.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Research
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Library administration
spellingShingle Research
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Library administration
Ariffin, Hashim Fadzil
Mohd Said, Noraslinda
Hamir, Norhamizan
Lahap @ Wahab, Johanudin
Zainol, Noorliza
Ngelambong, Anderson
Cup of coffee at the library? Factors influencing consumers’ acceptance of foodservice at the library / Hashim Fadzil Ariffin... [et al.]
description Young consumers, especially students, are experiencing the coffeehouse culture or the chill-out factor. Considering these factors as a potential determinant for student to visit a place, library management should take these opportunities to introduce an eatery inside the library. The objective of this study is predominantly to assess the relationship between foodservice acceptance, menu offerings, service quality, environment and price among library users. Questionnaires that consist of foodservice acceptance, menu offerings, service quality, environment and price were distributed to 300 students from 3 public universities in Klang Valley. Findings show that the significant relationships between menu offerings, environment, price and foodservice acceptance are confirmed in Structural Equation Modelling (SEM). On the other hand, service quality indicates the insignificant relationship with foodservice acceptance. The results provide information that can be utilized in understanding, maintaining, and increasing the level of foodservice acceptance that leads to library patronage amongst students. Implications and suggestions for future research are also provided.
format Article
author Ariffin, Hashim Fadzil
Mohd Said, Noraslinda
Hamir, Norhamizan
Lahap @ Wahab, Johanudin
Zainol, Noorliza
Ngelambong, Anderson
author_facet Ariffin, Hashim Fadzil
Mohd Said, Noraslinda
Hamir, Norhamizan
Lahap @ Wahab, Johanudin
Zainol, Noorliza
Ngelambong, Anderson
author_sort Ariffin, Hashim Fadzil
title Cup of coffee at the library? Factors influencing consumers’ acceptance of foodservice at the library / Hashim Fadzil Ariffin... [et al.]
title_short Cup of coffee at the library? Factors influencing consumers’ acceptance of foodservice at the library / Hashim Fadzil Ariffin... [et al.]
title_full Cup of coffee at the library? Factors influencing consumers’ acceptance of foodservice at the library / Hashim Fadzil Ariffin... [et al.]
title_fullStr Cup of coffee at the library? Factors influencing consumers’ acceptance of foodservice at the library / Hashim Fadzil Ariffin... [et al.]
title_full_unstemmed Cup of coffee at the library? Factors influencing consumers’ acceptance of foodservice at the library / Hashim Fadzil Ariffin... [et al.]
title_sort cup of coffee at the library? factors influencing consumers’ acceptance of foodservice at the library / hashim fadzil ariffin... [et al.]
publisher Universiti Teknologi Mara Cawangan Pulau Pinang
publishDate 2020
url http://ir.uitm.edu.my/id/eprint/29228/1/29228.pdf
http://ir.uitm.edu.my/id/eprint/29228/
https://ejssh.uitm.edu.my/
_version_ 1685650490907426816
score 13.211869

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