Staff View: Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.]

Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.]

The purpose of this study is to apply exploratory factor analysis (EFA) to assess the determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA). The Unified Theory of Acceptance and Use of Technology (UTAUT2) model is adopted in this study. Through an online survey, the U...

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Main Authors:	Ismail, Mohd Noor Ismawi, Hanafiah, Mohd Hafiz, Hemdi, Mohamad Abdullah, Sumarjan, Norzuwana, Azdel, Abdul Aziz
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA Cawangan Selangor and UiTM Press 2020
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia Consumer satisfaction
Online Access:	http://ir.uitm.edu.my/id/eprint/29137/1/AJ_MOHD%20NOOR%20ISMAWI%20ISMAIL%20JTHCA%20B%2019.pdf http://ir.uitm.edu.my/id/eprint/29137/ https://www.jthca.org/
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id	my.uitm.ir.29137
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spelling	my.uitm.ir.291372020-04-06T04:59:27Z http://ir.uitm.edu.my/id/eprint/29137/ Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.] Ismail, Mohd Noor Ismawi Hanafiah, Mohd Hafiz Hemdi, Mohamad Abdullah Sumarjan, Norzuwana Azdel, Abdul Aziz Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia Consumer satisfaction Malaysia The purpose of this study is to apply exploratory factor analysis (EFA) to assess the determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA). The Unified Theory of Acceptance and Use of Technology (UTAUT2) model is adopted in this study. Through an online survey, the UTAUT2 determinants were administered to 422 Malaysian hotel customers who booked hotel rooms through MHRA. EFA, using Principal Component Analysis with Varimax Rotation, indicated a 34-item, with 7 factors final solution with the following subscales: Effort Expectancy (6 items); Habit (4 items); Hedonic Motivation (5 items); Performance Expectancy (5 items); Price Value (4 items); Social Influence (5 items); and Facilitating Condition (5 items). The finding confirms that the items to each of these domains are consistent with the UTAUT2 proposed determinants. This paper enables future researchers to expand the concept of MHRA by providing validated constructs for assessing technology adoption and usage among hotel customers. The significance of the study as well as its implications for research and practice are discussed. Suggestions are also made for future research. Universiti Teknologi MARA Cawangan Selangor and UiTM Press 2020-02-29 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/29137/1/AJ_MOHD%20NOOR%20ISMAWI%20ISMAIL%20JTHCA%20B%2019.pdf Ismail, Mohd Noor Ismawi and Hanafiah, Mohd Hafiz and Hemdi, Mohamad Abdullah and Sumarjan, Norzuwana and Azdel, Abdul Aziz (2020) Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 12 (1). pp. 1-17. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia Consumer satisfaction Malaysia
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Malaysia Consumer satisfaction Malaysia Ismail, Mohd Noor Ismawi Hanafiah, Mohd Hafiz Hemdi, Mohamad Abdullah Sumarjan, Norzuwana Azdel, Abdul Aziz Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.]
description	The purpose of this study is to apply exploratory factor analysis (EFA) to assess the determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA). The Unified Theory of Acceptance and Use of Technology (UTAUT2) model is adopted in this study. Through an online survey, the UTAUT2 determinants were administered to 422 Malaysian hotel customers who booked hotel rooms through MHRA. EFA, using Principal Component Analysis with Varimax Rotation, indicated a 34-item, with 7 factors final solution with the following subscales: Effort Expectancy (6 items); Habit (4 items); Hedonic Motivation (5 items); Performance Expectancy (5 items); Price Value (4 items); Social Influence (5 items); and Facilitating Condition (5 items). The finding confirms that the items to each of these domains are consistent with the UTAUT2 proposed determinants. This paper enables future researchers to expand the concept of MHRA by providing validated constructs for assessing technology adoption and usage among hotel customers. The significance of the study as well as its implications for research and practice are discussed. Suggestions are also made for future research.
format	Article
author	Ismail, Mohd Noor Ismawi Hanafiah, Mohd Hafiz Hemdi, Mohamad Abdullah Sumarjan, Norzuwana Azdel, Abdul Aziz
author_facet	Ismail, Mohd Noor Ismawi Hanafiah, Mohd Hafiz Hemdi, Mohamad Abdullah Sumarjan, Norzuwana Azdel, Abdul Aziz
author_sort	Ismail, Mohd Noor Ismawi
title	Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.]
title_short	Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.]
title_full	Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.]
title_fullStr	Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.]
title_full_unstemmed	Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.]
title_sort	determinants of customer acceptance and usage of mobile hotel reservation apps (mhra): an exploratory factor analysis / mohd noor ismawi ismail ... [et al.]
publisher	Universiti Teknologi MARA Cawangan Selangor and UiTM Press
publishDate	2020
url	http://ir.uitm.edu.my/id/eprint/29137/1/AJ_MOHD%20NOOR%20ISMAWI%20ISMAIL%20JTHCA%20B%2019.pdf http://ir.uitm.edu.my/id/eprint/29137/ https://www.jthca.org/
_version_	1685650480475144192
score	13.211869

Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.]

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