Staff View: A study on factors that influenced investors to invest in CIMB Unit Trust / Norul Isma Izan Johari

A study on factors that influenced investors to invest in CIMB Unit Trust / Norul Isma Izan Johari

Unit trust is a collective investment scheme that pools the savings of a large number of investors. The study of this report is about CIMB unit trust. Presently the best performing bank in Malaysia, the CIMB group continues to grow by means of portfolio expansion locally and overseas, as well as thr...

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Main Author:	Johari, Norul Isma Izan
Format:	Student Project
Language:	English
Published:	2010
Subjects:	Balance sheets. Financial statements. Including corporation reports. Financial reporting. Financial disclosure Investment companies. Investment trusts. Mutual funds
Online Access:	http://ir.uitm.edu.my/id/eprint/28831/1/28831.pdf http://ir.uitm.edu.my/id/eprint/28831/
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id	my.uitm.ir.28831
record_format	eprints
spelling	my.uitm.ir.288312020-06-18T09:06:55Z http://ir.uitm.edu.my/id/eprint/28831/ A study on factors that influenced investors to invest in CIMB Unit Trust / Norul Isma Izan Johari Johari, Norul Isma Izan Balance sheets. Financial statements. Including corporation reports. Financial reporting. Financial disclosure Investment companies. Investment trusts. Mutual funds Unit trust is a collective investment scheme that pools the savings of a large number of investors. The study of this report is about CIMB unit trust. Presently the best performing bank in Malaysia, the CIMB group continues to grow by means of portfolio expansion locally and overseas, as well as through mergers and acquisitions. This research objective to identify the suitable strategies based on actual investor’s needs and wants for CIMB Unit Trust Funds in order to compete in the unit trust industry. To achieve its investment objective whether it is long-term growth or capital appreciation or anything in between the fund’s manager invests in securities he or she believes will provide the results the fund seeks. For CIMB Berhad, they need to plan strategies in order to maintain their market share and to increase profit. This study focusing on CIMB investors whose are currently having investment in CIMB Berhad. Based on the research done, the factors that are influences the investors to invest in CIMB fund consist of four factors which is effectiveness of sales force, strength of the CIMB fund, brand name of CIMB and lastly the financial performance of CIMB funds. Based on the result that from the entire test that had executed, researcher identified that sales force is the best factors that influences the investors to invest CIMB’s funds. The rank followed by the financial performance which investors will look forward in order to invest in mutual funds. Next is the strength of CIMB funds, which consist of size of funds, objectives of funds and also the number of funds. And lastly, the brand name of CIMB which is less influencing the investors to invest in CIMB funds. 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/28831/1/28831.pdf Johari, Norul Isma Izan (2010) A study on factors that influenced investors to invest in CIMB Unit Trust / Norul Isma Izan Johari. [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Balance sheets. Financial statements. Including corporation reports. Financial reporting. Financial disclosure Investment companies. Investment trusts. Mutual funds
spellingShingle	Balance sheets. Financial statements. Including corporation reports. Financial reporting. Financial disclosure Investment companies. Investment trusts. Mutual funds Johari, Norul Isma Izan A study on factors that influenced investors to invest in CIMB Unit Trust / Norul Isma Izan Johari
description	Unit trust is a collective investment scheme that pools the savings of a large number of investors. The study of this report is about CIMB unit trust. Presently the best performing bank in Malaysia, the CIMB group continues to grow by means of portfolio expansion locally and overseas, as well as through mergers and acquisitions. This research objective to identify the suitable strategies based on actual investor’s needs and wants for CIMB Unit Trust Funds in order to compete in the unit trust industry. To achieve its investment objective whether it is long-term growth or capital appreciation or anything in between the fund’s manager invests in securities he or she believes will provide the results the fund seeks. For CIMB Berhad, they need to plan strategies in order to maintain their market share and to increase profit. This study focusing on CIMB investors whose are currently having investment in CIMB Berhad. Based on the research done, the factors that are influences the investors to invest in CIMB fund consist of four factors which is effectiveness of sales force, strength of the CIMB fund, brand name of CIMB and lastly the financial performance of CIMB funds. Based on the result that from the entire test that had executed, researcher identified that sales force is the best factors that influences the investors to invest CIMB’s funds. The rank followed by the financial performance which investors will look forward in order to invest in mutual funds. Next is the strength of CIMB funds, which consist of size of funds, objectives of funds and also the number of funds. And lastly, the brand name of CIMB which is less influencing the investors to invest in CIMB funds.
format	Student Project
author	Johari, Norul Isma Izan
author_facet	Johari, Norul Isma Izan
author_sort	Johari, Norul Isma Izan
title	A study on factors that influenced investors to invest in CIMB Unit Trust / Norul Isma Izan Johari
title_short	A study on factors that influenced investors to invest in CIMB Unit Trust / Norul Isma Izan Johari
title_full	A study on factors that influenced investors to invest in CIMB Unit Trust / Norul Isma Izan Johari
title_fullStr	A study on factors that influenced investors to invest in CIMB Unit Trust / Norul Isma Izan Johari
title_full_unstemmed	A study on factors that influenced investors to invest in CIMB Unit Trust / Norul Isma Izan Johari
title_sort	study on factors that influenced investors to invest in cimb unit trust / norul isma izan johari
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/28831/1/28831.pdf http://ir.uitm.edu.my/id/eprint/28831/
_version_	1685650465573830656
score	13.211869

A study on factors that influenced investors to invest in CIMB Unit Trust / Norul Isma Izan Johari

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