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A conceptual model of online hotel booking: the role of online review and online trust towards online booking intention / Fadhlina Mahat... [ et al.]

A growing reliance on the Internet as an information source when making choices about hotel booking raises the need for more research into this issue. Within online hotel booking context, this study aims to investigate the influence of online review and online trust towards online booking intention....

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Main Authors: Mahat, Fadhlina, Abdullah, Dahlan, Bahari, Khairil Anuar, Che Azmi, Nuruddin, Mohd Kamal, Saiful Bahri, Zainol, Noorliza
Format: Article
Language:English
Published: Universiti Teknologi Mara Cawangan Pulau Pinang 2020
Subjects:
H Social Sciences (General)
Service industries
Research
Online Access:http://ir.uitm.edu.my/id/eprint/28805/1/AJ_FADHLINA%20MAHAT%20EAJ%20P%2020.pdf
http://ir.uitm.edu.my/id/eprint/28805/
http://ejssh.uitm.edu.my
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spelling my.uitm.ir.288052020-03-26T04:35:43Z http://ir.uitm.edu.my/id/eprint/28805/ A conceptual model of online hotel booking: the role of online review and online trust towards online booking intention / Fadhlina Mahat... [ et al.] Mahat, Fadhlina Abdullah, Dahlan Bahari, Khairil Anuar Che Azmi, Nuruddin Mohd Kamal, Saiful Bahri Zainol, Noorliza H Social Sciences (General) Service industries Research A growing reliance on the Internet as an information source when making choices about hotel booking raises the need for more research into this issue. Within online hotel booking context, this study aims to investigate the influence of online review and online trust towards online booking intention. Furthermore, the mediating role of online trust will also have been examined. Based on review of past literature, six dimensions of online review construct are proposed namely, usefulness, reviewer expertise, timeliness, volume, valence and comprehension as predictors. The proposed model is supported by Stimulus-Organism-Response (S-O-R) model developed by Mehrabian and Rusell (1974). In the present study, online review is conceptualized as a second order construct. It is predicted that online review has positive effect on both online trust and online booking intention. Besides, online trust is predicted to has a positive effect on online booking intention. Finally, it is expected that the online trust mediates the relationship between online review and online booking intention. This study contributes to the existing body of knowledge by examining the role of online trust as mediator. Universiti Teknologi Mara Cawangan Pulau Pinang 2020-01 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/28805/1/AJ_FADHLINA%20MAHAT%20EAJ%20P%2020.pdf Mahat, Fadhlina and Abdullah, Dahlan and Bahari, Khairil Anuar and Che Azmi, Nuruddin and Mohd Kamal, Saiful Bahri and Zainol, Noorliza (2020) A conceptual model of online hotel booking: the role of online review and online trust towards online booking intention / Fadhlina Mahat... [ et al.]. ESTEEM Journal of Social Sciences and Humanities, 4. pp. 83-92. ISSN 2600-7274 http://ejssh.uitm.edu.my
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic H Social Sciences (General)
Service industries
Research
spellingShingle H Social Sciences (General)
Service industries
Research
Mahat, Fadhlina
Abdullah, Dahlan
Bahari, Khairil Anuar
Che Azmi, Nuruddin
Mohd Kamal, Saiful Bahri
Zainol, Noorliza
A conceptual model of online hotel booking: the role of online review and online trust towards online booking intention / Fadhlina Mahat... [ et al.]
description A growing reliance on the Internet as an information source when making choices about hotel booking raises the need for more research into this issue. Within online hotel booking context, this study aims to investigate the influence of online review and online trust towards online booking intention. Furthermore, the mediating role of online trust will also have been examined. Based on review of past literature, six dimensions of online review construct are proposed namely, usefulness, reviewer expertise, timeliness, volume, valence and comprehension as predictors. The proposed model is supported by Stimulus-Organism-Response (S-O-R) model developed by Mehrabian and Rusell (1974). In the present study, online review is conceptualized as a second order construct. It is predicted that online review has positive effect on both online trust and online booking intention. Besides, online trust is predicted to has a positive effect on online booking intention. Finally, it is expected that the online trust mediates the relationship between online review and online booking intention. This study contributes to the existing body of knowledge by examining the role of online trust as mediator.
format Article
author Mahat, Fadhlina
Abdullah, Dahlan
Bahari, Khairil Anuar
Che Azmi, Nuruddin
Mohd Kamal, Saiful Bahri
Zainol, Noorliza
author_facet Mahat, Fadhlina
Abdullah, Dahlan
Bahari, Khairil Anuar
Che Azmi, Nuruddin
Mohd Kamal, Saiful Bahri
Zainol, Noorliza
author_sort Mahat, Fadhlina
title A conceptual model of online hotel booking: the role of online review and online trust towards online booking intention / Fadhlina Mahat... [ et al.]
title_short A conceptual model of online hotel booking: the role of online review and online trust towards online booking intention / Fadhlina Mahat... [ et al.]
title_full A conceptual model of online hotel booking: the role of online review and online trust towards online booking intention / Fadhlina Mahat... [ et al.]
title_fullStr A conceptual model of online hotel booking: the role of online review and online trust towards online booking intention / Fadhlina Mahat... [ et al.]
title_full_unstemmed A conceptual model of online hotel booking: the role of online review and online trust towards online booking intention / Fadhlina Mahat... [ et al.]
title_sort conceptual model of online hotel booking: the role of online review and online trust towards online booking intention / fadhlina mahat... [ et al.]
publisher Universiti Teknologi Mara Cawangan Pulau Pinang
publishDate 2020
url http://ir.uitm.edu.my/id/eprint/28805/1/AJ_FADHLINA%20MAHAT%20EAJ%20P%2020.pdf
http://ir.uitm.edu.my/id/eprint/28805/
http://ejssh.uitm.edu.my
_version_ 1685650462187978752
score 13.211869

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