Staff View: Customer Repeat Purchase Attributes: A Case Of Tapak Urban Street Dining / Joesri Mohamad Saber... [et al.]

Customer Repeat Purchase Attributes: A Case Of Tapak Urban Street Dining / Joesri Mohamad Saber... [et al.]

The food truck industry has become a phenomenon and gained popularity around the world. Long gone are the days where street food is only restricted to hotdogs and burgers; the advent of food trucks, brings a mixture of complex menu items and crowd favorites direct to the masses. In Malaysia, food tr...

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Main Authors:	Mohamad Saber, Joesri, Raja Mustapha, Raja Iskandar Putera, Ibrahim, Mohd Zool Fadli, Salim, Azlan, Abdul Razak, Mohamad Akmal
Format:	Article
Language:	English
Published:	Universiti Teknologi Mara Cawangan Pulau Pinang 2020
Subjects:	Food industry and trade. Halal food industry. Certification Malaysia
Online Access:	http://ir.uitm.edu.my/id/eprint/28790/1/AJ_JOESRI%20MOHAMAD%20SABER%20EAJ%20P%2020.pdf http://ir.uitm.edu.my/id/eprint/28790/ http://ejssh.uitm.edu.my
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id	my.uitm.ir.28790
record_format	eprints
spelling	my.uitm.ir.287902020-03-31T01:31:21Z http://ir.uitm.edu.my/id/eprint/28790/ Customer Repeat Purchase Attributes: A Case Of Tapak Urban Street Dining / Joesri Mohamad Saber... [et al.] Mohamad Saber, Joesri Raja Mustapha, Raja Iskandar Putera Ibrahim, Mohd Zool Fadli Salim, Azlan Abdul Razak, Mohamad Akmal Food industry and trade. Halal food industry. Certification Malaysia The food truck industry has become a phenomenon and gained popularity around the world. Long gone are the days where street food is only restricted to hotdogs and burgers; the advent of food trucks, brings a mixture of complex menu items and crowd favorites direct to the masses. In Malaysia, food truck influences the social and cultural environment, also providing economic opportunities for the society. Conventional thinking of how a Food and Beverage outlet should be has been traded with a more contemporary idea that includes having a sort of a food truck bazaar where a number of various food trucks are placed to appeal to all crowds. TAPAK Urban Street Dining Kuala Lumpur is one example, where it is a dedicated area for food trucks to sell gastronomic delights of local, western and oriental cuisines. The purpose of this paper is to identify the attributes influencing the repeat purchase of customers at this new dining haven. This study focuses on three major attributes of dining experience in term of food quality, price and service quality. A descriptive research design being applied in this study using quantitative approach. The sample population were selected from the patrons during happy hours and 380 questionnaires were successfully collected. The findings revealed that all attributes suggested has significant relationships with customers’ repeat purchase from the food trucks, providing a better understanding on the food truck concept in Malaysia and how to promote repeat purchases Universiti Teknologi Mara Cawangan Pulau Pinang 2020-01 Article PeerReviewed text en http://ir.uitm.edu.my/id/eprint/28790/1/AJ_JOESRI%20MOHAMAD%20SABER%20EAJ%20P%2020.pdf Mohamad Saber, Joesri and Raja Mustapha, Raja Iskandar Putera and Ibrahim, Mohd Zool Fadli and Salim, Azlan and Abdul Razak, Mohamad Akmal (2020) Customer Repeat Purchase Attributes: A Case Of Tapak Urban Street Dining / Joesri Mohamad Saber... [et al.]. ESTEEM Journal of Social Sciences and Humanities, 4. pp. 1-9. ISSN 2600-7274 http://ejssh.uitm.edu.my
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Food industry and trade. Halal food industry. Certification Malaysia
spellingShingle	Food industry and trade. Halal food industry. Certification Malaysia Mohamad Saber, Joesri Raja Mustapha, Raja Iskandar Putera Ibrahim, Mohd Zool Fadli Salim, Azlan Abdul Razak, Mohamad Akmal Customer Repeat Purchase Attributes: A Case Of Tapak Urban Street Dining / Joesri Mohamad Saber... [et al.]
description	The food truck industry has become a phenomenon and gained popularity around the world. Long gone are the days where street food is only restricted to hotdogs and burgers; the advent of food trucks, brings a mixture of complex menu items and crowd favorites direct to the masses. In Malaysia, food truck influences the social and cultural environment, also providing economic opportunities for the society. Conventional thinking of how a Food and Beverage outlet should be has been traded with a more contemporary idea that includes having a sort of a food truck bazaar where a number of various food trucks are placed to appeal to all crowds. TAPAK Urban Street Dining Kuala Lumpur is one example, where it is a dedicated area for food trucks to sell gastronomic delights of local, western and oriental cuisines. The purpose of this paper is to identify the attributes influencing the repeat purchase of customers at this new dining haven. This study focuses on three major attributes of dining experience in term of food quality, price and service quality. A descriptive research design being applied in this study using quantitative approach. The sample population were selected from the patrons during happy hours and 380 questionnaires were successfully collected. The findings revealed that all attributes suggested has significant relationships with customers’ repeat purchase from the food trucks, providing a better understanding on the food truck concept in Malaysia and how to promote repeat purchases
format	Article
author	Mohamad Saber, Joesri Raja Mustapha, Raja Iskandar Putera Ibrahim, Mohd Zool Fadli Salim, Azlan Abdul Razak, Mohamad Akmal
author_facet	Mohamad Saber, Joesri Raja Mustapha, Raja Iskandar Putera Ibrahim, Mohd Zool Fadli Salim, Azlan Abdul Razak, Mohamad Akmal
author_sort	Mohamad Saber, Joesri
title	Customer Repeat Purchase Attributes: A Case Of Tapak Urban Street Dining / Joesri Mohamad Saber... [et al.]
title_short	Customer Repeat Purchase Attributes: A Case Of Tapak Urban Street Dining / Joesri Mohamad Saber... [et al.]
title_full	Customer Repeat Purchase Attributes: A Case Of Tapak Urban Street Dining / Joesri Mohamad Saber... [et al.]
title_fullStr	Customer Repeat Purchase Attributes: A Case Of Tapak Urban Street Dining / Joesri Mohamad Saber... [et al.]
title_full_unstemmed	Customer Repeat Purchase Attributes: A Case Of Tapak Urban Street Dining / Joesri Mohamad Saber... [et al.]
title_sort	customer repeat purchase attributes: a case of tapak urban street dining / joesri mohamad saber... [et al.]
publisher	Universiti Teknologi Mara Cawangan Pulau Pinang
publishDate	2020
url	http://ir.uitm.edu.my/id/eprint/28790/1/AJ_JOESRI%20MOHAMAD%20SABER%20EAJ%20P%2020.pdf http://ir.uitm.edu.my/id/eprint/28790/ http://ejssh.uitm.edu.my
_version_	1685650460013232128
score	13.211869

Customer Repeat Purchase Attributes: A Case Of Tapak Urban Street Dining / Joesri Mohamad Saber... [et al.]

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