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A study on the perception, usage rate and satisfaction of herbal products among customers in the northern region./ Fatimah Mohd Saman…[et al.]

The use of herbs and herbal products has become widely accepted in our society, and this trend has benefited not only manufacturers and retailers, but also the consumers as well in terms of having varied choices. Herbal product sales have been very strong although the local content for these product...

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Main Authors: Mohd Saman, Fatimah, Ayob, Mohammad Zaki, Abdul Jalil, Muna
Format: Monograph
Language:English
Published: Research Management Institute, UiTM Kedah 2003
Subjects:
Medical botany (General)
Online Access:http://ir.uitm.edu.my/id/eprint/28784/1/LP_FATIMAH%20MOHD%20SAMAN%20RMI%20K%2003_5.pdf
http://ir.uitm.edu.my/id/eprint/28784/
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spelling my.uitm.ir.287842020-04-02T05:26:37Z http://ir.uitm.edu.my/id/eprint/28784/ A study on the perception, usage rate and satisfaction of herbal products among customers in the northern region./ Fatimah Mohd Saman…[et al.] Mohd Saman, Fatimah Ayob, Mohammad Zaki Abdul Jalil, Muna Medical botany (General) The use of herbs and herbal products has become widely accepted in our society, and this trend has benefited not only manufacturers and retailers, but also the consumers as well in terms of having varied choices. Herbal product sales have been very strong although the local content for these products is only 10%. Herbs such as tongkat ali (eurycoma longifolia), kacip fatimah (labisia pumila), pegaga (centella asiatica), serai wangi (cynbotogon nardus), and sena makki (cassia angustifolia) are well known and required in large quantities. This research is aimed at understanding evolving trends in the utilization of herbal products by the consuming public, especially those in Kedah, Penang, and Perlis. The main objectives of this research are (a) to understand customers’ perception of herbal products, (b) to find the consumption rate among herbal users, and (c) to measure the satisfaction level in consuming these products. The focus are on highly demanded categories such as Tongkat Ali (eurycoma longifolia) and Kacip Fatimah (labisia pumila) capsules, herbal coffee, pellets or “makjun”, toiletries, rubbing oils, balms, and slimming products. The research results indicate that variables such as price, packaging, efficacy, safety, natural ingredients, manufacturer’s reputation, do influence customer’s perception of herbal products, and understanding the variables will help the industry to position itself appropriately and develop effective marketing strategies Research Management Institute, UiTM Kedah 2003-07-31 Monograph NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/28784/1/LP_FATIMAH%20MOHD%20SAMAN%20RMI%20K%2003_5.pdf Mohd Saman, Fatimah and Ayob, Mohammad Zaki and Abdul Jalil, Muna (2003) A study on the perception, usage rate and satisfaction of herbal products among customers in the northern region./ Fatimah Mohd Saman…[et al.]. Other. Research Management Institute, UiTM Kedah. (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Medical botany (General)
spellingShingle Medical botany (General)
Mohd Saman, Fatimah
Ayob, Mohammad Zaki
Abdul Jalil, Muna
A study on the perception, usage rate and satisfaction of herbal products among customers in the northern region./ Fatimah Mohd Saman…[et al.]
description The use of herbs and herbal products has become widely accepted in our society, and this trend has benefited not only manufacturers and retailers, but also the consumers as well in terms of having varied choices. Herbal product sales have been very strong although the local content for these products is only 10%. Herbs such as tongkat ali (eurycoma longifolia), kacip fatimah (labisia pumila), pegaga (centella asiatica), serai wangi (cynbotogon nardus), and sena makki (cassia angustifolia) are well known and required in large quantities. This research is aimed at understanding evolving trends in the utilization of herbal products by the consuming public, especially those in Kedah, Penang, and Perlis. The main objectives of this research are (a) to understand customers’ perception of herbal products, (b) to find the consumption rate among herbal users, and (c) to measure the satisfaction level in consuming these products. The focus are on highly demanded categories such as Tongkat Ali (eurycoma longifolia) and Kacip Fatimah (labisia pumila) capsules, herbal coffee, pellets or “makjun”, toiletries, rubbing oils, balms, and slimming products. The research results indicate that variables such as price, packaging, efficacy, safety, natural ingredients, manufacturer’s reputation, do influence customer’s perception of herbal products, and understanding the variables will help the industry to position itself appropriately and develop effective marketing strategies
format Monograph
author Mohd Saman, Fatimah
Ayob, Mohammad Zaki
Abdul Jalil, Muna
author_facet Mohd Saman, Fatimah
Ayob, Mohammad Zaki
Abdul Jalil, Muna
author_sort Mohd Saman, Fatimah
title A study on the perception, usage rate and satisfaction of herbal products among customers in the northern region./ Fatimah Mohd Saman…[et al.]
title_short A study on the perception, usage rate and satisfaction of herbal products among customers in the northern region./ Fatimah Mohd Saman…[et al.]
title_full A study on the perception, usage rate and satisfaction of herbal products among customers in the northern region./ Fatimah Mohd Saman…[et al.]
title_fullStr A study on the perception, usage rate and satisfaction of herbal products among customers in the northern region./ Fatimah Mohd Saman…[et al.]
title_full_unstemmed A study on the perception, usage rate and satisfaction of herbal products among customers in the northern region./ Fatimah Mohd Saman…[et al.]
title_sort study on the perception, usage rate and satisfaction of herbal products among customers in the northern region./ fatimah mohd saman…[et al.]
publisher Research Management Institute, UiTM Kedah
publishDate 2003
url http://ir.uitm.edu.my/id/eprint/28784/1/LP_FATIMAH%20MOHD%20SAMAN%20RMI%20K%2003_5.pdf
http://ir.uitm.edu.my/id/eprint/28784/
_version_ 1685650459152351232
score 13.211869

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