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The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli

The area of study covers the important of marketing mix and promotional tools practices toward increasing the NMIT student intake by creating awareness among the potential student. In this research case study, I cover on defining the marketing, marketing mix concept, the promotional tools practices...

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Bibliographic Details
Main Author: Zolkafli, Nor Azila
Format: Student Project
Language:English
Published: Faculty of Business and Management 2011
Subjects:
VE Marines
Market segmentation. Target marketing
Marketing research. Marketing research companies. Sales forecasting
Online Access:http://ir.uitm.edu.my/id/eprint/28661/1/PPb_NOR%20AZILA%20ZOLKAFLI%20BM%20M%2011_5.pdf
http://ir.uitm.edu.my/id/eprint/28661/
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spelling my.uitm.ir.286612020-04-27T07:58:10Z http://ir.uitm.edu.my/id/eprint/28661/ The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli Zolkafli, Nor Azila VE Marines Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting The area of study covers the important of marketing mix and promotional tools practices toward increasing the NMIT student intake by creating awareness among the potential student. In this research case study, I cover on defining the marketing, marketing mix concept, the promotional tools practices by the organization and the important of maritime industry in Malaysia. The main important is to determine is the promotional tools practice by the NMIT either is effective enough in order to achieve the target number of students registered. For the company practices, this study will analyze the implemented promotional tools result in order to determine which of the promotional tools is most effective in creating awareness and promoting the NMIT. This also include the comparison of the fees among the competitors, the list of competitors existed in Malaysia and the list of busiest port in the world to influence the youngster to enter the maritime industry. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/28661/1/PPb_NOR%20AZILA%20ZOLKAFLI%20BM%20M%2011_5.pdf Zolkafli, Nor Azila (2011) The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic VE Marines
Market segmentation. Target marketing
Marketing research. Marketing research companies. Sales forecasting
spellingShingle VE Marines
Market segmentation. Target marketing
Marketing research. Marketing research companies. Sales forecasting
Zolkafli, Nor Azila
The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli
description The area of study covers the important of marketing mix and promotional tools practices toward increasing the NMIT student intake by creating awareness among the potential student. In this research case study, I cover on defining the marketing, marketing mix concept, the promotional tools practices by the organization and the important of maritime industry in Malaysia. The main important is to determine is the promotional tools practice by the NMIT either is effective enough in order to achieve the target number of students registered. For the company practices, this study will analyze the implemented promotional tools result in order to determine which of the promotional tools is most effective in creating awareness and promoting the NMIT. This also include the comparison of the fees among the competitors, the list of competitors existed in Malaysia and the list of busiest port in the world to influence the youngster to enter the maritime industry.
format Student Project
author Zolkafli, Nor Azila
author_facet Zolkafli, Nor Azila
author_sort Zolkafli, Nor Azila
title The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli
title_short The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli
title_full The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli
title_fullStr The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli
title_full_unstemmed The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli
title_sort effectiveness of the promotional tools practice by netherlands maritime institute of technology / nor azila zolkafli
publisher Faculty of Business and Management
publishDate 2011
url http://ir.uitm.edu.my/id/eprint/28661/1/PPb_NOR%20AZILA%20ZOLKAFLI%20BM%20M%2011_5.pdf
http://ir.uitm.edu.my/id/eprint/28661/
_version_ 1685650444348555264
score 13.211869

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