Consumer behavior of Islamic bank customers at Bank Rakyat Jelapang Branch, Ipoh, Malaysia / Nor Fatin Amirah Abd Razak
This study investigates the consumer behaviour of Islamic bank customers at Bank Rakyat Jelapang Branch, Ipoh, Malaysia. It includes determination of factors that influence consumer behavior among customers. Several factors were established which were customer awareness, customer satisfaction, and b...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2015
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| Online Access: | http://ir.uitm.edu.my/id/eprint/28617/1/PPb_NOR%20FATIN%20AMIRAH%20ABD%20RAZAK%20BM%20M%2015_5.pdf http://ir.uitm.edu.my/id/eprint/28617/ |
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