A study on creating awareness of Malay ethnic towards medical card of Prudential Assurance Malaysia Berhad / Nor Mahirah Mustapha
The purpose of this study is to evaluate the awareness and behaviours of Malay ethnic towards promotional tools, branding, and also services effort in the purchase of medical card by Prudential Assurance Malaysia Berhad. Awareness can be identifying as the state or ability to perceive, to feel, or t...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2010
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| Online Access: | http://ir.uitm.edu.my/id/eprint/28232/3/28232.pdf http://ir.uitm.edu.my/id/eprint/28232/ |
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