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A study on the effectiveness of Customer Relationship Management (CRM) at Takaful Ikhlas Sdn Bhd / Norlela Abdul Halim

This research conducted on the “The effectiveness of Customer relationship management (CRM) at Takaful Ikhlas Sdn. As a service company major in Takaful, Takaful Ikhlas Sdn Bhd realize that customer management are very important in order to built trust and satisfaction among their customers. The mai...

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Main Author: Abdul Halim, Norlela
Format: Student Project
Language:English
Published: Faculty of Business and Management 2011
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Customer services. Customer relations
Insurance business. Insurance management
Online Access:http://ir.uitm.edu.my/id/eprint/28130/1/PPb_NORLELA%20ABDUL%20HALIM%20BM%20M%2011_5.pdf
http://ir.uitm.edu.my/id/eprint/28130/
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spelling my.uitm.ir.281302020-04-27T03:35:26Z http://ir.uitm.edu.my/id/eprint/28130/ A study on the effectiveness of Customer Relationship Management (CRM) at Takaful Ikhlas Sdn Bhd / Norlela Abdul Halim Abdul Halim, Norlela Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations Insurance business. Insurance management This research conducted on the “The effectiveness of Customer relationship management (CRM) at Takaful Ikhlas Sdn. As a service company major in Takaful, Takaful Ikhlas Sdn Bhd realize that customer management are very important in order to built trust and satisfaction among their customers. The main objectives of this study are (1) to identify the level of effectiveness of Customer relationship management (CRM) at Takaful Ikhlas Sdn Bhd, (2) to identify the most influence factors of the effectiveness of Customer relationship management (CRM) at Takaful Ikhlas Sdn Bhd, (3) to identify the recommendation to the effectiveness of Customer relationship management (CRM) at Takaful Ikhlas Sdn Bhd. The respondent of this study were employee and loyal customer in Takaful Ikhlas SdnBhd. 100 questionnaires had been distributed among them. The researcher had used convenience sampling as sampling technique. The process of analyzing and interpreting data has been presented with tables using method as reliability test, frequency and descriptive analysis. The researcher also had come out with few recommendations can be taken into consideration. By implementing these recommendations, it will help Takaful Ikhlas Sdn Bhd to increase their reputation, better services and long-term profit with their loyal customers. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/28130/1/PPb_NORLELA%20ABDUL%20HALIM%20BM%20M%2011_5.pdf Abdul Halim, Norlela (2011) A study on the effectiveness of Customer Relationship Management (CRM) at Takaful Ikhlas Sdn Bhd / Norlela Abdul Halim. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Customer services. Customer relations
Insurance business. Insurance management
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Customer services. Customer relations
Insurance business. Insurance management
Abdul Halim, Norlela
A study on the effectiveness of Customer Relationship Management (CRM) at Takaful Ikhlas Sdn Bhd / Norlela Abdul Halim
description This research conducted on the “The effectiveness of Customer relationship management (CRM) at Takaful Ikhlas Sdn. As a service company major in Takaful, Takaful Ikhlas Sdn Bhd realize that customer management are very important in order to built trust and satisfaction among their customers. The main objectives of this study are (1) to identify the level of effectiveness of Customer relationship management (CRM) at Takaful Ikhlas Sdn Bhd, (2) to identify the most influence factors of the effectiveness of Customer relationship management (CRM) at Takaful Ikhlas Sdn Bhd, (3) to identify the recommendation to the effectiveness of Customer relationship management (CRM) at Takaful Ikhlas Sdn Bhd. The respondent of this study were employee and loyal customer in Takaful Ikhlas SdnBhd. 100 questionnaires had been distributed among them. The researcher had used convenience sampling as sampling technique. The process of analyzing and interpreting data has been presented with tables using method as reliability test, frequency and descriptive analysis. The researcher also had come out with few recommendations can be taken into consideration. By implementing these recommendations, it will help Takaful Ikhlas Sdn Bhd to increase their reputation, better services and long-term profit with their loyal customers.
format Student Project
author Abdul Halim, Norlela
author_facet Abdul Halim, Norlela
author_sort Abdul Halim, Norlela
title A study on the effectiveness of Customer Relationship Management (CRM) at Takaful Ikhlas Sdn Bhd / Norlela Abdul Halim
title_short A study on the effectiveness of Customer Relationship Management (CRM) at Takaful Ikhlas Sdn Bhd / Norlela Abdul Halim
title_full A study on the effectiveness of Customer Relationship Management (CRM) at Takaful Ikhlas Sdn Bhd / Norlela Abdul Halim
title_fullStr A study on the effectiveness of Customer Relationship Management (CRM) at Takaful Ikhlas Sdn Bhd / Norlela Abdul Halim
title_full_unstemmed A study on the effectiveness of Customer Relationship Management (CRM) at Takaful Ikhlas Sdn Bhd / Norlela Abdul Halim
title_sort study on the effectiveness of customer relationship management (crm) at takaful ikhlas sdn bhd / norlela abdul halim
publisher Faculty of Business and Management
publishDate 2011
url http://ir.uitm.edu.my/id/eprint/28130/1/PPb_NORLELA%20ABDUL%20HALIM%20BM%20M%2011_5.pdf
http://ir.uitm.edu.my/id/eprint/28130/
_version_ 1685650370300215296
score 13.211869

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