Staff View: The determinant of customer choice of conventional bank in Majlis Perbandaran Batu Pahat, Johor / Norhazlinda Adam and Siti Najihah Mohd Sukiman

The determinant of customer choice of conventional bank in Majlis Perbandaran Batu Pahat, Johor / Norhazlinda Adam and Siti Najihah Mohd Sukiman

People were found to be more precise on choosing the best bank services. Therefore, it is important to identify the determinant of choosing conventional bank as a lot of competitor that exists in the market for financial services presents a big resistance to the profitability of the bank. However, t...

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Main Authors:	Adam, Norhazlinda, Mohd Sukiman, Siti Najihah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2013
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Acceptances Special classes of banks and financial institutions
Online Access:	http://ir.uitm.edu.my/id/eprint/27783/1/PPb_NORHAZLINDA%20ADAM%20BM%20M%2013_5.pdf http://ir.uitm.edu.my/id/eprint/27783/
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id	my.uitm.ir.27783
record_format	eprints
spelling	my.uitm.ir.277832020-04-22T15:51:28Z http://ir.uitm.edu.my/id/eprint/27783/ The determinant of customer choice of conventional bank in Majlis Perbandaran Batu Pahat, Johor / Norhazlinda Adam and Siti Najihah Mohd Sukiman Adam, Norhazlinda Mohd Sukiman, Siti Najihah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Acceptances Special classes of banks and financial institutions People were found to be more precise on choosing the best bank services. Therefore, it is important to identify the determinant of choosing conventional bank as a lot of competitor that exists in the market for financial services presents a big resistance to the profitability of the bank. However, there is lack of research on the determinants of factor affecting customer choice of conventional bank. Six determinants are identified which are follows: reliability, convenience, assurance, value added service, accessibility and responsiveness. Questionnaires were distributed to the 150 respondents. The sampling procedure adopted was stratified random sampling. The data obtain were analysed using SPSS 20.0 which involve scale reliability, frequency analysis, descriptive analysis and Pearson Correlation Coefficient. The result indicates that for responsiveness, reliability, convenience, accessibility and value-added service have a moderate significant relationship that influences the customer choice of conventional bank. Moreover, assurance becomes the high significant relationship with the customer choice of conventional bank. This study contributes to the literature on choosing a bank service. The finding achieved in this study will be of interest for bank in order to increase their profitability for long term. Faculty of Business and Management 2013 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/27783/1/PPb_NORHAZLINDA%20ADAM%20BM%20M%2013_5.pdf Adam, Norhazlinda and Mohd Sukiman, Siti Najihah (2013) The determinant of customer choice of conventional bank in Majlis Perbandaran Batu Pahat, Johor / Norhazlinda Adam and Siti Najihah Mohd Sukiman. [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Acceptances Special classes of banks and financial institutions
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Acceptances Special classes of banks and financial institutions Adam, Norhazlinda Mohd Sukiman, Siti Najihah The determinant of customer choice of conventional bank in Majlis Perbandaran Batu Pahat, Johor / Norhazlinda Adam and Siti Najihah Mohd Sukiman
description	People were found to be more precise on choosing the best bank services. Therefore, it is important to identify the determinant of choosing conventional bank as a lot of competitor that exists in the market for financial services presents a big resistance to the profitability of the bank. However, there is lack of research on the determinants of factor affecting customer choice of conventional bank. Six determinants are identified which are follows: reliability, convenience, assurance, value added service, accessibility and responsiveness. Questionnaires were distributed to the 150 respondents. The sampling procedure adopted was stratified random sampling. The data obtain were analysed using SPSS 20.0 which involve scale reliability, frequency analysis, descriptive analysis and Pearson Correlation Coefficient. The result indicates that for responsiveness, reliability, convenience, accessibility and value-added service have a moderate significant relationship that influences the customer choice of conventional bank. Moreover, assurance becomes the high significant relationship with the customer choice of conventional bank. This study contributes to the literature on choosing a bank service. The finding achieved in this study will be of interest for bank in order to increase their profitability for long term.
format	Student Project
author	Adam, Norhazlinda Mohd Sukiman, Siti Najihah
author_facet	Adam, Norhazlinda Mohd Sukiman, Siti Najihah
author_sort	Adam, Norhazlinda
title	The determinant of customer choice of conventional bank in Majlis Perbandaran Batu Pahat, Johor / Norhazlinda Adam and Siti Najihah Mohd Sukiman
title_short	The determinant of customer choice of conventional bank in Majlis Perbandaran Batu Pahat, Johor / Norhazlinda Adam and Siti Najihah Mohd Sukiman
title_full	The determinant of customer choice of conventional bank in Majlis Perbandaran Batu Pahat, Johor / Norhazlinda Adam and Siti Najihah Mohd Sukiman
title_fullStr	The determinant of customer choice of conventional bank in Majlis Perbandaran Batu Pahat, Johor / Norhazlinda Adam and Siti Najihah Mohd Sukiman
title_full_unstemmed	The determinant of customer choice of conventional bank in Majlis Perbandaran Batu Pahat, Johor / Norhazlinda Adam and Siti Najihah Mohd Sukiman
title_sort	determinant of customer choice of conventional bank in majlis perbandaran batu pahat, johor / norhazlinda adam and siti najihah mohd sukiman
publisher	Faculty of Business and Management
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/27783/1/PPb_NORHAZLINDA%20ADAM%20BM%20M%2013_5.pdf http://ir.uitm.edu.my/id/eprint/27783/
_version_	1685650321047552000
score	13.211869

The determinant of customer choice of conventional bank in Majlis Perbandaran Batu Pahat, Johor / Norhazlinda Adam and Siti Najihah Mohd Sukiman

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