The effect of relationship marketing tactics on customer loyalty within the Malaysian mobile telecommunication industry: the mediating role of relationship quality / Mohamad Fariz Abdullah
The subject area of this study is concerned with the effect of relationship marketing tactics and relationship quality on customer loyalty in a competitive mobile service industry in Malaysia. Relationship marketing nowadays is an important topic, especially to the businesses that involve a service...
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| Format: | Thesis |
| Language: | English |
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2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/27722/1/27722.pdf https://ir.uitm.edu.my/id/eprint/27722/ |
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