Staff View: The effectiveness of promotional tools adopted by CIMB Wealth Advisors (CWA) towards their sales performance / Noor Syuhada Masroh and Muhamad Hafizuddin Hamdani

The effectiveness of promotional tools adopted by CIMB Wealth Advisors (CWA) towards their sales performance / Noor Syuhada Masroh and Muhamad Hafizuddin Hamdani

The purpose of this study is to identify The Effectiveness of Promotional Tools Adopted by CIMB Wealth Advisors (CWA) towards their sales performances. CIMB Wealth Advisors as known as CWA is CIMB Bank subordinate company that serve unit trust funds together with protection plans, trust nomination a...

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Main Authors:	Masroh, Noor Syuhada, Hamdani, Muhamad Hafizuddin
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2015
Subjects:	Organizational effectiveness. Performance measurement Marketing Marketing research. Marketing research companies. Sales forecasting
Online Access:	http://ir.uitm.edu.my/id/eprint/27641/1/PPb_NOOR%20SYUHADA%20MASROH%20BM%20M%2015_5.pdf http://ir.uitm.edu.my/id/eprint/27641/
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id	my.uitm.ir.27641
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spelling	my.uitm.ir.276412020-04-21T03:29:53Z http://ir.uitm.edu.my/id/eprint/27641/ The effectiveness of promotional tools adopted by CIMB Wealth Advisors (CWA) towards their sales performance / Noor Syuhada Masroh and Muhamad Hafizuddin Hamdani Masroh, Noor Syuhada Hamdani, Muhamad Hafizuddin Organizational effectiveness. Performance measurement Marketing Marketing research. Marketing research companies. Sales forecasting The purpose of this study is to identify The Effectiveness of Promotional Tools Adopted by CIMB Wealth Advisors (CWA) towards their sales performances. CIMB Wealth Advisors as known as CWA is CIMB Bank subordinate company that serve unit trust funds together with protection plans, trust nomination and estate planning solutions. The sale performance of CWA has been fluctuated and one of the contributions is the promotional tools. The promotional tools adopted by CWA are advertising, direct marketing, personal selling and sales promotions. Advertising in CWA has been advertised on the newspaper, brochures, banner, pamphlets and the fund fact sheet give enough information about the CWA’s product. Direct marketing has been work out by doing the telemarketing and direct e- mail. The personal selling has been done by doing the road show and face to face meeting with the customers. Moreover, CWA has offer rebate and some wonderful free gift to the customers to encourage the purchasing. We have obtained the objectives of this study as the guide to get the final solutions to the problems statement. The study has been conduct by collect the important data. Questionnaires have been distributed to 150 of target population which is the customers of CWA in Melaka Raya. 150 questionnaires haves been distributed to the respondents who came to CWA in Melaka Raya and some of them who we met during rod show. However, only 133 of questionnaires were return back. The data collected has been analyzed using the SPSS to know the Cronbach’s Alpha by using the reliability test; determine the significant relationship by doing the Correlation analysis and Regression analysis to know which promotional tools contributes most to the sales performance of CWA. The findings that obtained from this study shows that advertising, direct marketing and personal selling have significant relationship with CWA’s sales performance while the sales promotion do not has the significant relationship but still has positive relationship with the sales performance. The Regression analysis has shown that the advertising contributed the most towards the sales performances of CWA and then followed by the direct marketing and the personal selling on the second and third places respectively. The least contributes to the sales performance of CWA is the sales promotion. Hence, the objectives of this study have been achieved. Faculty of Business and Management 2015 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/27641/1/PPb_NOOR%20SYUHADA%20MASROH%20BM%20M%2015_5.pdf Masroh, Noor Syuhada and Hamdani, Muhamad Hafizuddin (2015) The effectiveness of promotional tools adopted by CIMB Wealth Advisors (CWA) towards their sales performance / Noor Syuhada Masroh and Muhamad Hafizuddin Hamdani. [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Organizational effectiveness. Performance measurement Marketing Marketing research. Marketing research companies. Sales forecasting
spellingShingle	Organizational effectiveness. Performance measurement Marketing Marketing research. Marketing research companies. Sales forecasting Masroh, Noor Syuhada Hamdani, Muhamad Hafizuddin The effectiveness of promotional tools adopted by CIMB Wealth Advisors (CWA) towards their sales performance / Noor Syuhada Masroh and Muhamad Hafizuddin Hamdani
description	The purpose of this study is to identify The Effectiveness of Promotional Tools Adopted by CIMB Wealth Advisors (CWA) towards their sales performances. CIMB Wealth Advisors as known as CWA is CIMB Bank subordinate company that serve unit trust funds together with protection plans, trust nomination and estate planning solutions. The sale performance of CWA has been fluctuated and one of the contributions is the promotional tools. The promotional tools adopted by CWA are advertising, direct marketing, personal selling and sales promotions. Advertising in CWA has been advertised on the newspaper, brochures, banner, pamphlets and the fund fact sheet give enough information about the CWA’s product. Direct marketing has been work out by doing the telemarketing and direct e- mail. The personal selling has been done by doing the road show and face to face meeting with the customers. Moreover, CWA has offer rebate and some wonderful free gift to the customers to encourage the purchasing. We have obtained the objectives of this study as the guide to get the final solutions to the problems statement. The study has been conduct by collect the important data. Questionnaires have been distributed to 150 of target population which is the customers of CWA in Melaka Raya. 150 questionnaires haves been distributed to the respondents who came to CWA in Melaka Raya and some of them who we met during rod show. However, only 133 of questionnaires were return back. The data collected has been analyzed using the SPSS to know the Cronbach’s Alpha by using the reliability test; determine the significant relationship by doing the Correlation analysis and Regression analysis to know which promotional tools contributes most to the sales performance of CWA. The findings that obtained from this study shows that advertising, direct marketing and personal selling have significant relationship with CWA’s sales performance while the sales promotion do not has the significant relationship but still has positive relationship with the sales performance. The Regression analysis has shown that the advertising contributed the most towards the sales performances of CWA and then followed by the direct marketing and the personal selling on the second and third places respectively. The least contributes to the sales performance of CWA is the sales promotion. Hence, the objectives of this study have been achieved.
format	Student Project
author	Masroh, Noor Syuhada Hamdani, Muhamad Hafizuddin
author_facet	Masroh, Noor Syuhada Hamdani, Muhamad Hafizuddin
author_sort	Masroh, Noor Syuhada
title	The effectiveness of promotional tools adopted by CIMB Wealth Advisors (CWA) towards their sales performance / Noor Syuhada Masroh and Muhamad Hafizuddin Hamdani
title_short	The effectiveness of promotional tools adopted by CIMB Wealth Advisors (CWA) towards their sales performance / Noor Syuhada Masroh and Muhamad Hafizuddin Hamdani
title_full	The effectiveness of promotional tools adopted by CIMB Wealth Advisors (CWA) towards their sales performance / Noor Syuhada Masroh and Muhamad Hafizuddin Hamdani
title_fullStr	The effectiveness of promotional tools adopted by CIMB Wealth Advisors (CWA) towards their sales performance / Noor Syuhada Masroh and Muhamad Hafizuddin Hamdani
title_full_unstemmed	The effectiveness of promotional tools adopted by CIMB Wealth Advisors (CWA) towards their sales performance / Noor Syuhada Masroh and Muhamad Hafizuddin Hamdani
title_sort	effectiveness of promotional tools adopted by cimb wealth advisors (cwa) towards their sales performance / noor syuhada masroh and muhamad hafizuddin hamdani
publisher	Faculty of Business and Management
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/27641/1/PPb_NOOR%20SYUHADA%20MASROH%20BM%20M%2015_5.pdf http://ir.uitm.edu.my/id/eprint/27641/
_version_	1685650301731733504
score	13.211869

The effectiveness of promotional tools adopted by CIMB Wealth Advisors (CWA) towards their sales performance / Noor Syuhada Masroh and Muhamad Hafizuddin Hamdani

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