Marketing mix strategy that influences customer purchase intention in Melaka Mall Shopping Complex / Nik Nor Shafini Che Hassan
The objective of the study is to focus on the 4P’s marketing strategy those apply by Melaka Mall that influence customer purchase intention in Melaka Mall shopping complex (MMSC). Customer purchase intention can be defined as the likelihood that a consumer would buy a particular product resulting fr...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2009
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| Online Access: | http://ir.uitm.edu.my/id/eprint/27478/1/PPb_NIK%20NOR%20SHAFINI%20CHE%20HASSAN%20BM%20M%2009_5.pdf http://ir.uitm.edu.my/id/eprint/27478/ |
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