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Cyber fraud: determinants that drive TM Info Media Sdn Bhd towards brand protection / Nazly Mahyunni Mohamad Suhof and Nor Akhmal Hakim Kasmani

Internet has been the in-thing in Malaysia these recent years, regardless of the benefits that the internet brings often overshadow the threats that tag along. In this globalize era, not only individuals were exposed to the internet threats but also business firm. This study will emphasize on the de...

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Main Authors: Mohamad Suhof, Nazly Mahyunni, Kasmani, Nor Akhmal Hakim
Format: Student Project
Language:English
Published: Faculty of Business and Management 2013
Subjects:
Branding (Marketing)
Fraud. Swindling. Confidence games
Online Access:http://ir.uitm.edu.my/id/eprint/27467/1/PPb_NAZLY%20MAHYUNNI%20MOHAMAD%20SUHOF%20BM%20M%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/27467/
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spelling my.uitm.ir.274672020-04-17T11:16:31Z http://ir.uitm.edu.my/id/eprint/27467/ Cyber fraud: determinants that drive TM Info Media Sdn Bhd towards brand protection / Nazly Mahyunni Mohamad Suhof and Nor Akhmal Hakim Kasmani Mohamad Suhof, Nazly Mahyunni Kasmani, Nor Akhmal Hakim Branding (Marketing) Fraud. Swindling. Confidence games Internet has been the in-thing in Malaysia these recent years, regardless of the benefits that the internet brings often overshadow the threats that tag along. In this globalize era, not only individuals were exposed to the internet threats but also business firm. This study will emphasize on the determinants that derive TM Info Media Sdn Bhd towards brand protection. Due to the insufficient business and marketing literature, researchers have to dig deeper into the journal of information science, computer security and legal protection to provide reader with the theories and understandings towards the technical terms involved in this study. The researcher hope with this research will help in providing insight about the current legal protection and threats that firm may involves in, throughout this paper researcher will found evidence show that if the Brand is not protected hence it will be destructive and cause not only financial injuries but also tarnish business firm name, Faculty of Business and Management 2013 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/27467/1/PPb_NAZLY%20MAHYUNNI%20MOHAMAD%20SUHOF%20BM%20M%2013_5.pdf Mohamad Suhof, Nazly Mahyunni and Kasmani, Nor Akhmal Hakim (2013) Cyber fraud: determinants that drive TM Info Media Sdn Bhd towards brand protection / Nazly Mahyunni Mohamad Suhof and Nor Akhmal Hakim Kasmani. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Branding (Marketing)
Fraud. Swindling. Confidence games
spellingShingle Branding (Marketing)
Fraud. Swindling. Confidence games
Mohamad Suhof, Nazly Mahyunni
Kasmani, Nor Akhmal Hakim
Cyber fraud: determinants that drive TM Info Media Sdn Bhd towards brand protection / Nazly Mahyunni Mohamad Suhof and Nor Akhmal Hakim Kasmani
description Internet has been the in-thing in Malaysia these recent years, regardless of the benefits that the internet brings often overshadow the threats that tag along. In this globalize era, not only individuals were exposed to the internet threats but also business firm. This study will emphasize on the determinants that derive TM Info Media Sdn Bhd towards brand protection. Due to the insufficient business and marketing literature, researchers have to dig deeper into the journal of information science, computer security and legal protection to provide reader with the theories and understandings towards the technical terms involved in this study. The researcher hope with this research will help in providing insight about the current legal protection and threats that firm may involves in, throughout this paper researcher will found evidence show that if the Brand is not protected hence it will be destructive and cause not only financial injuries but also tarnish business firm name,
format Student Project
author Mohamad Suhof, Nazly Mahyunni
Kasmani, Nor Akhmal Hakim
author_facet Mohamad Suhof, Nazly Mahyunni
Kasmani, Nor Akhmal Hakim
author_sort Mohamad Suhof, Nazly Mahyunni
title Cyber fraud: determinants that drive TM Info Media Sdn Bhd towards brand protection / Nazly Mahyunni Mohamad Suhof and Nor Akhmal Hakim Kasmani
title_short Cyber fraud: determinants that drive TM Info Media Sdn Bhd towards brand protection / Nazly Mahyunni Mohamad Suhof and Nor Akhmal Hakim Kasmani
title_full Cyber fraud: determinants that drive TM Info Media Sdn Bhd towards brand protection / Nazly Mahyunni Mohamad Suhof and Nor Akhmal Hakim Kasmani
title_fullStr Cyber fraud: determinants that drive TM Info Media Sdn Bhd towards brand protection / Nazly Mahyunni Mohamad Suhof and Nor Akhmal Hakim Kasmani
title_full_unstemmed Cyber fraud: determinants that drive TM Info Media Sdn Bhd towards brand protection / Nazly Mahyunni Mohamad Suhof and Nor Akhmal Hakim Kasmani
title_sort cyber fraud: determinants that drive tm info media sdn bhd towards brand protection / nazly mahyunni mohamad suhof and nor akhmal hakim kasmani
publisher Faculty of Business and Management
publishDate 2013
url http://ir.uitm.edu.my/id/eprint/27467/1/PPb_NAZLY%20MAHYUNNI%20MOHAMAD%20SUHOF%20BM%20M%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/27467/
_version_ 1685650276721098752
score 13.211869

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