Staff View: A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali

A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali

The purpose of the study is to determine the level of intention to purchase Halal cosmetics product among Generation-Y. This study also identifies the antecedent factors that influence the intention to purchase Halal cosmetics product among Generation-Y. Knowledge and perceived quality have been fou...

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Bibliographic Details
Main Author:	Mohd Ali, Nurlyiana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2016
Subjects:	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	http://ir.uitm.edu.my/id/eprint/27024/1/PPb_NURLYIANA%20MOHD%20ALI%20BM%20M%2016_5.pdf http://ir.uitm.edu.my/id/eprint/27024/
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id	my.uitm.ir.27024
record_format	eprints
spelling	my.uitm.ir.270242020-04-08T09:42:43Z http://ir.uitm.edu.my/id/eprint/27024/ A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali Mohd Ali, Nurlyiana Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives The purpose of the study is to determine the level of intention to purchase Halal cosmetics product among Generation-Y. This study also identifies the antecedent factors that influence the intention to purchase Halal cosmetics product among Generation-Y. Knowledge and perceived quality have been found to influence Generation-Y to purchase Halal cosmetics product. The findings indicate that there is a relationship between independent variables (knowledge and perceived quality) and dependent variable. Meanwhile, this study found that there is no relationship between religiosity and dependent variable. Faculty of Business and Management 2016 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/27024/1/PPb_NURLYIANA%20MOHD%20ALI%20BM%20M%2016_5.pdf Mohd Ali, Nurlyiana (2016) A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali. [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Mohd Ali, Nurlyiana A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali
description	The purpose of the study is to determine the level of intention to purchase Halal cosmetics product among Generation-Y. This study also identifies the antecedent factors that influence the intention to purchase Halal cosmetics product among Generation-Y. Knowledge and perceived quality have been found to influence Generation-Y to purchase Halal cosmetics product. The findings indicate that there is a relationship between independent variables (knowledge and perceived quality) and dependent variable. Meanwhile, this study found that there is no relationship between religiosity and dependent variable.
format	Student Project
author	Mohd Ali, Nurlyiana
author_facet	Mohd Ali, Nurlyiana
author_sort	Mohd Ali, Nurlyiana
title	A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali
title_short	A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali
title_full	A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali
title_fullStr	A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali
title_full_unstemmed	A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali
title_sort	study on the intention to purchase halal cosmetics product among generation-y / nurlyiana mohd ali
publisher	Faculty of Business and Management
publishDate	2016
url	http://ir.uitm.edu.my/id/eprint/27024/1/PPb_NURLYIANA%20MOHD%20ALI%20BM%20M%2016_5.pdf http://ir.uitm.edu.my/id/eprint/27024/
_version_	1685650214868746240
score	13.211869

A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali

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