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Automotive price reduced (Perodua); Factors that contribute the sale of automobile: The case of Perodua Alamesra Kota Kinabalu / Nurhamidah Kaharuddin

The purpose of conducting this research is to fulfill the syllabus of MKT669 in order for the University award the Bachelor Degree. The Researcher came out in conducting a research entitled of Automotive Price Reduced (Perodua); Factors That Contribute the Sales of Automobile: The Case of Perodua Al...

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Main Author: Kaharuddin, Nurhamidah
Format: Student Project
Language:English
Published: Perpustakaan Tun Abdul Razak UiTM Caw Sabah 2014
Subjects:
Consumer satisfaction
Pricing
Purchasing. Selling. Sales personnel. Sales executives
Online Access:http://ir.uitm.edu.my/id/eprint/26997/1/PP_NURHAMIDAH%20BINTI%20KAHARUDDIN%20BM%20S%2014_5.pdf
http://ir.uitm.edu.my/id/eprint/26997/
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spelling my.uitm.ir.269972020-07-04T00:44:03Z http://ir.uitm.edu.my/id/eprint/26997/ Automotive price reduced (Perodua); Factors that contribute the sale of automobile: The case of Perodua Alamesra Kota Kinabalu / Nurhamidah Kaharuddin Kaharuddin, Nurhamidah Consumer satisfaction Pricing Purchasing. Selling. Sales personnel. Sales executives The purpose of conducting this research is to fulfill the syllabus of MKT669 in order for the University award the Bachelor Degree. The Researcher came out in conducting a research entitled of Automotive Price Reduced (Perodua); Factors That Contribute the Sales of Automobile: The Case of Perodua Alamesra Kota Kinabalu. In the end of this research project, the Researcher may conclude that the most of the customer preferred to buy imported car rather than national car due to the quality offered by the imported car. However, majority of the customer agreed that Perodua offer the best and affordable price for each models such as Myvi, Viva and Alza. Furthermore, the policy introduced by the government reduced the burden of the customer for them to have own car. In a conclusion, from the research conducted, the Researcher also found out that Perodua have conducted the government initiative in reducing the car price. The initiative give positive impact in economy especially for low income. Perpustakaan Tun Abdul Razak UiTM Caw Sabah 2014-01 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26997/1/PP_NURHAMIDAH%20BINTI%20KAHARUDDIN%20BM%20S%2014_5.pdf Kaharuddin, Nurhamidah (2014) Automotive price reduced (Perodua); Factors that contribute the sale of automobile: The case of Perodua Alamesra Kota Kinabalu / Nurhamidah Kaharuddin. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer satisfaction
Pricing
Purchasing. Selling. Sales personnel. Sales executives
spellingShingle Consumer satisfaction
Pricing
Purchasing. Selling. Sales personnel. Sales executives
Kaharuddin, Nurhamidah
Automotive price reduced (Perodua); Factors that contribute the sale of automobile: The case of Perodua Alamesra Kota Kinabalu / Nurhamidah Kaharuddin
description The purpose of conducting this research is to fulfill the syllabus of MKT669 in order for the University award the Bachelor Degree. The Researcher came out in conducting a research entitled of Automotive Price Reduced (Perodua); Factors That Contribute the Sales of Automobile: The Case of Perodua Alamesra Kota Kinabalu. In the end of this research project, the Researcher may conclude that the most of the customer preferred to buy imported car rather than national car due to the quality offered by the imported car. However, majority of the customer agreed that Perodua offer the best and affordable price for each models such as Myvi, Viva and Alza. Furthermore, the policy introduced by the government reduced the burden of the customer for them to have own car. In a conclusion, from the research conducted, the Researcher also found out that Perodua have conducted the government initiative in reducing the car price. The initiative give positive impact in economy especially for low income.
format Student Project
author Kaharuddin, Nurhamidah
author_facet Kaharuddin, Nurhamidah
author_sort Kaharuddin, Nurhamidah
title Automotive price reduced (Perodua); Factors that contribute the sale of automobile: The case of Perodua Alamesra Kota Kinabalu / Nurhamidah Kaharuddin
title_short Automotive price reduced (Perodua); Factors that contribute the sale of automobile: The case of Perodua Alamesra Kota Kinabalu / Nurhamidah Kaharuddin
title_full Automotive price reduced (Perodua); Factors that contribute the sale of automobile: The case of Perodua Alamesra Kota Kinabalu / Nurhamidah Kaharuddin
title_fullStr Automotive price reduced (Perodua); Factors that contribute the sale of automobile: The case of Perodua Alamesra Kota Kinabalu / Nurhamidah Kaharuddin
title_full_unstemmed Automotive price reduced (Perodua); Factors that contribute the sale of automobile: The case of Perodua Alamesra Kota Kinabalu / Nurhamidah Kaharuddin
title_sort automotive price reduced (perodua); factors that contribute the sale of automobile: the case of perodua alamesra kota kinabalu / nurhamidah kaharuddin
publisher Perpustakaan Tun Abdul Razak UiTM Caw Sabah
publishDate 2014
url http://ir.uitm.edu.my/id/eprint/26997/1/PP_NURHAMIDAH%20BINTI%20KAHARUDDIN%20BM%20S%2014_5.pdf
http://ir.uitm.edu.my/id/eprint/26997/
_version_ 1685650211629694976
score 13.211869

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