Cover Image

Prospects of Kiulu 4M Challenge (K4MC) in promoting Sabah as a toursm destination / Jarahim Jahim

This Project paper is about the marketing research on how Sabah is being promoted through the K4MC sport event. The K4MC highlights on the usage of the river and the bamboos as its main field of competition. The importance of the river and the bamboos in the traditional livelihood of the natives, pa...

Full description

Saved in:
Bibliographic Details
Main Author: Jahim, Jarahim
Format: Student Project
Language:English
Published: Perpustakaan Tun Abdul Razak UiTM Caw Sabah 2000
Subjects:
Travel and the state. Tourism
Sports and tourism. Sports tourism
Market segmentation. Target marketing
Marketing research. Marketing research companies. Sales forecasting
Online Access:http://ir.uitm.edu.my/id/eprint/26933/1/PP_JARAHIM%20JAHIM%20BM%20S%2000_5.pdf
http://ir.uitm.edu.my/id/eprint/26933/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.26933
record_format eprints
spelling my.uitm.ir.269332020-06-02T08:56:24Z http://ir.uitm.edu.my/id/eprint/26933/ Prospects of Kiulu 4M Challenge (K4MC) in promoting Sabah as a toursm destination / Jarahim Jahim Jahim, Jarahim Travel and the state. Tourism Sports and tourism. Sports tourism Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting This Project paper is about the marketing research on how Sabah is being promoted through the K4MC sport event. The K4MC highlights on the usage of the river and the bamboos as its main field of competition. The importance of the river and the bamboos in the traditional livelihood of the natives, particularly the Kadazan Dusuns, possess rich socio-cultural-economic touristic values. This research is needed because we want to know whether the K4MC could pose as raw challenge to visitors who may want to sample the traditional sports and pastimes of the Sabah natives on land and water. The researcher also wanted to know whether the event could be promoted as an environmental conservation of natural surroundings, as well as making Kiulu a popular tourist destination. This research is conventional research using hypothesis testing where questionnaire is used to investigate through the cross tabulation of the prospects of the K4MC in promoting Sabah as a tourism destination. Perpustakaan Tun Abdul Razak UiTM Caw Sabah 2000-04 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26933/1/PP_JARAHIM%20JAHIM%20BM%20S%2000_5.pdf Jahim, Jarahim (2000) Prospects of Kiulu 4M Challenge (K4MC) in promoting Sabah as a toursm destination / Jarahim Jahim. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Travel and the state. Tourism
Sports and tourism. Sports tourism
Market segmentation. Target marketing
Marketing research. Marketing research companies. Sales forecasting
spellingShingle Travel and the state. Tourism
Sports and tourism. Sports tourism
Market segmentation. Target marketing
Marketing research. Marketing research companies. Sales forecasting
Jahim, Jarahim
Prospects of Kiulu 4M Challenge (K4MC) in promoting Sabah as a toursm destination / Jarahim Jahim
description This Project paper is about the marketing research on how Sabah is being promoted through the K4MC sport event. The K4MC highlights on the usage of the river and the bamboos as its main field of competition. The importance of the river and the bamboos in the traditional livelihood of the natives, particularly the Kadazan Dusuns, possess rich socio-cultural-economic touristic values. This research is needed because we want to know whether the K4MC could pose as raw challenge to visitors who may want to sample the traditional sports and pastimes of the Sabah natives on land and water. The researcher also wanted to know whether the event could be promoted as an environmental conservation of natural surroundings, as well as making Kiulu a popular tourist destination. This research is conventional research using hypothesis testing where questionnaire is used to investigate through the cross tabulation of the prospects of the K4MC in promoting Sabah as a tourism destination.
format Student Project
author Jahim, Jarahim
author_facet Jahim, Jarahim
author_sort Jahim, Jarahim
title Prospects of Kiulu 4M Challenge (K4MC) in promoting Sabah as a toursm destination / Jarahim Jahim
title_short Prospects of Kiulu 4M Challenge (K4MC) in promoting Sabah as a toursm destination / Jarahim Jahim
title_full Prospects of Kiulu 4M Challenge (K4MC) in promoting Sabah as a toursm destination / Jarahim Jahim
title_fullStr Prospects of Kiulu 4M Challenge (K4MC) in promoting Sabah as a toursm destination / Jarahim Jahim
title_full_unstemmed Prospects of Kiulu 4M Challenge (K4MC) in promoting Sabah as a toursm destination / Jarahim Jahim
title_sort prospects of kiulu 4m challenge (k4mc) in promoting sabah as a toursm destination / jarahim jahim
publisher Perpustakaan Tun Abdul Razak UiTM Caw Sabah
publishDate 2000
url http://ir.uitm.edu.my/id/eprint/26933/1/PP_JARAHIM%20JAHIM%20BM%20S%2000_5.pdf
http://ir.uitm.edu.my/id/eprint/26933/
_version_ 1685650202985234432
score 13.211869

Similar Items