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Consumer preference on celebrity endorsement the case of Perodua / Izzah Raynie

The purpose of this study is to identify the most important factors when deciding on celebrity endorser and to investigate which celebrity that would be the most credible celebrity to endorse PERODUA’s advertisement. This study are involved PERODUA 's prospect and customer in Kota Kinabalu, by...

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Bibliographic Details
Main Author: Raynie, Izzah
Format: Student Project
Language:English
Published: Perpustakaan Tun Abdul Razak UiTM Caw Sabah 2013
Subjects:
Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Advertising campaigns
Methods. Outdoor advertising. Billboards. Posters
Online Access:http://ir.uitm.edu.my/id/eprint/26932/1/PP_IZZAH%20BINTI%20RAYNIE%20BM%20S%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/26932/
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http://ir.uitm.edu.my/id/eprint/26932/1/PP_IZZAH%20BINTI%20RAYNIE%20BM%20S%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/26932/

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