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Tourism marketing in Sabah: A study on Kinabalu Park as a leisure and holiday destination for domestic tourist market / Gua Hui B Manak

Tourism is not only arguably the world's largest industry, it also involves the greatest flows of people on the surface of the earth. It is a major agent of change and as one of the most visible expressions of globalization. Tourists and tourism development affect almost every country. They pro...

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Bibliographic Details
Main Author: Manak, Gua Hui
Format: Student Project
Language:English
Published: Perpustakaan Tun Abdul Razak UiTM Caw Sabah 2002
Subjects:
Travel and the state. Tourism
Market segmentation. Target marketing
Marketing research. Marketing research companies. Sales forecasting
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:http://ir.uitm.edu.my/id/eprint/26930/3/PP_GUA%20HUI%20B%20MANAK%20BM%20S%2002_5.pdf
http://ir.uitm.edu.my/id/eprint/26930/
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spelling my.uitm.ir.269302020-06-17T06:36:34Z http://ir.uitm.edu.my/id/eprint/26930/ Tourism marketing in Sabah: A study on Kinabalu Park as a leisure and holiday destination for domestic tourist market / Gua Hui B Manak Manak, Gua Hui Travel and the state. Tourism Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Tourism is not only arguably the world's largest industry, it also involves the greatest flows of people on the surface of the earth. It is a major agent of change and as one of the most visible expressions of globalization. Tourists and tourism development affect almost every country. They produce impacts upon communities, environments and economies. At the same time, tourism is a source of immerse enjoyment and pleasure for hundreds of millions of people and creates contact and communication between peoples from different regions and cultures. This study discusses the marketing of Kinabalu Park as a domestic tourist destination for leisure and holiday, analyzes the motivational factors underlying decisions to visit Kinabalu Park by the various existing local market segments. The tourism industry is crucial to Sabah as the state government sees tourism as an avenue to diversify the state's economy. However, the review on the local tourist industry and its literature through the marketing plans and l domestic tourism reports for the last five years between 1995 to 1999 shows that the domestic tourist arrival to the state has not been performing very well. One of the main factors leading to this trend was the lack of awareness from domestic market towards the various tourist destinations in Sabah particularly Kinabalu Park. Perpustakaan Tun Abdul Razak UiTM Caw Sabah 2002-10 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26930/3/PP_GUA%20HUI%20B%20MANAK%20BM%20S%2002_5.pdf Manak, Gua Hui (2002) Tourism marketing in Sabah: A study on Kinabalu Park as a leisure and holiday destination for domestic tourist market / Gua Hui B Manak. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Travel and the state. Tourism
Market segmentation. Target marketing
Marketing research. Marketing research companies. Sales forecasting
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle Travel and the state. Tourism
Market segmentation. Target marketing
Marketing research. Marketing research companies. Sales forecasting
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Manak, Gua Hui
Tourism marketing in Sabah: A study on Kinabalu Park as a leisure and holiday destination for domestic tourist market / Gua Hui B Manak
description Tourism is not only arguably the world's largest industry, it also involves the greatest flows of people on the surface of the earth. It is a major agent of change and as one of the most visible expressions of globalization. Tourists and tourism development affect almost every country. They produce impacts upon communities, environments and economies. At the same time, tourism is a source of immerse enjoyment and pleasure for hundreds of millions of people and creates contact and communication between peoples from different regions and cultures. This study discusses the marketing of Kinabalu Park as a domestic tourist destination for leisure and holiday, analyzes the motivational factors underlying decisions to visit Kinabalu Park by the various existing local market segments. The tourism industry is crucial to Sabah as the state government sees tourism as an avenue to diversify the state's economy. However, the review on the local tourist industry and its literature through the marketing plans and l domestic tourism reports for the last five years between 1995 to 1999 shows that the domestic tourist arrival to the state has not been performing very well. One of the main factors leading to this trend was the lack of awareness from domestic market towards the various tourist destinations in Sabah particularly Kinabalu Park.
format Student Project
author Manak, Gua Hui
author_facet Manak, Gua Hui
author_sort Manak, Gua Hui
title Tourism marketing in Sabah: A study on Kinabalu Park as a leisure and holiday destination for domestic tourist market / Gua Hui B Manak
title_short Tourism marketing in Sabah: A study on Kinabalu Park as a leisure and holiday destination for domestic tourist market / Gua Hui B Manak
title_full Tourism marketing in Sabah: A study on Kinabalu Park as a leisure and holiday destination for domestic tourist market / Gua Hui B Manak
title_fullStr Tourism marketing in Sabah: A study on Kinabalu Park as a leisure and holiday destination for domestic tourist market / Gua Hui B Manak
title_full_unstemmed Tourism marketing in Sabah: A study on Kinabalu Park as a leisure and holiday destination for domestic tourist market / Gua Hui B Manak
title_sort tourism marketing in sabah: a study on kinabalu park as a leisure and holiday destination for domestic tourist market / gua hui b manak
publisher Perpustakaan Tun Abdul Razak UiTM Caw Sabah
publishDate 2002
url http://ir.uitm.edu.my/id/eprint/26930/3/PP_GUA%20HUI%20B%20MANAK%20BM%20S%2002_5.pdf
http://ir.uitm.edu.my/id/eprint/26930/
_version_ 1685650202551123968
score 13.211869

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