Cover Image

Marketing the Sabah Museum in year 2000 / Christopher John Baptist

Established 27 years ago, the Sabah Museum has become more public oriented today. It is expected that the Sabah museum to be more dynamic in the strategy to turn Sabah into a fully industrialized nation by the year 2020. Besides, the Sabah Museum is also expected to entertain for the expanding touri...

Full description

Saved in:
Bibliographic Details
Main Author: John Baptist, Christopher
Format: Student Project
Language:English
Published: Perpustakaan Tun Abdul Razak UiTM Caw Sabah 1993
Subjects:
Branding (Marketing)
Marketing research. Marketing research companies. Sales forecasting
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:http://ir.uitm.edu.my/id/eprint/26923/1/PP_CHRISTOPHER%20JOHN%20BABPTIST%20BM%20S%2000_5.pdf
http://ir.uitm.edu.my/id/eprint/26923/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.26923
record_format eprints
spelling my.uitm.ir.269232020-06-01T03:09:45Z http://ir.uitm.edu.my/id/eprint/26923/ Marketing the Sabah Museum in year 2000 / Christopher John Baptist John Baptist, Christopher Branding (Marketing) Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Established 27 years ago, the Sabah Museum has become more public oriented today. It is expected that the Sabah museum to be more dynamic in the strategy to turn Sabah into a fully industrialized nation by the year 2020. Besides, the Sabah Museum is also expected to entertain for the expanding tourist industry. Being mostly Government-funded, the Sabah Museum is entrenched in the Malaysian bureaucratic system. It also appears to have really very little control over its own destiny since its development are governed by other government authorities. This dissertation is marketing the Sabah Museum in the Year 2000 with areas covered on marketing opportunity developing marketing policy, strategy and program. The study provides a comprehensive analysis and guidelines for marketing, as well as outlines the marketing opportunity available for the Sabah Museum. It is expected that with the huge marketing opportunities, the Sabah Museum will change its present objective to profitable sound organization. For the change to occur, however, state and national policy planners must be more understanding and sympathetic towards museum and its needs. Perpustakaan Tun Abdul Razak UiTM Caw Sabah 1993-10 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26923/1/PP_CHRISTOPHER%20JOHN%20BABPTIST%20BM%20S%2000_5.pdf John Baptist, Christopher (1993) Marketing the Sabah Museum in year 2000 / Christopher John Baptist. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Branding (Marketing)
Marketing research. Marketing research companies. Sales forecasting
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle Branding (Marketing)
Marketing research. Marketing research companies. Sales forecasting
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
John Baptist, Christopher
Marketing the Sabah Museum in year 2000 / Christopher John Baptist
description Established 27 years ago, the Sabah Museum has become more public oriented today. It is expected that the Sabah museum to be more dynamic in the strategy to turn Sabah into a fully industrialized nation by the year 2020. Besides, the Sabah Museum is also expected to entertain for the expanding tourist industry. Being mostly Government-funded, the Sabah Museum is entrenched in the Malaysian bureaucratic system. It also appears to have really very little control over its own destiny since its development are governed by other government authorities. This dissertation is marketing the Sabah Museum in the Year 2000 with areas covered on marketing opportunity developing marketing policy, strategy and program. The study provides a comprehensive analysis and guidelines for marketing, as well as outlines the marketing opportunity available for the Sabah Museum. It is expected that with the huge marketing opportunities, the Sabah Museum will change its present objective to profitable sound organization. For the change to occur, however, state and national policy planners must be more understanding and sympathetic towards museum and its needs.
format Student Project
author John Baptist, Christopher
author_facet John Baptist, Christopher
author_sort John Baptist, Christopher
title Marketing the Sabah Museum in year 2000 / Christopher John Baptist
title_short Marketing the Sabah Museum in year 2000 / Christopher John Baptist
title_full Marketing the Sabah Museum in year 2000 / Christopher John Baptist
title_fullStr Marketing the Sabah Museum in year 2000 / Christopher John Baptist
title_full_unstemmed Marketing the Sabah Museum in year 2000 / Christopher John Baptist
title_sort marketing the sabah museum in year 2000 / christopher john baptist
publisher Perpustakaan Tun Abdul Razak UiTM Caw Sabah
publishDate 1993
url http://ir.uitm.edu.my/id/eprint/26923/1/PP_CHRISTOPHER%20JOHN%20BABPTIST%20BM%20S%2000_5.pdf
http://ir.uitm.edu.my/id/eprint/26923/
_version_ 1685650201514082304
score 13.211869

Similar Items