Cover Image

Service quality and the impact on brand image of budget hotels in Melaka, Malaysia / Muhammad Hasbullah Hanif Tajuddin

The recent development of a service quality dimensions provides a mechanism for hotel industry (budget hotel) to promote their accommodation. This quality dimensions concept known as SERVQUAL. They offer an approach to measured service quality of budget hotel and build relationship brand image of co...

Full description

Saved in:
Bibliographic Details
Main Author: Tajuddin, Muhammad Hasbullah Hanif
Format: Student Project
Language:English
Published: Faculty of Business and Management 2016
Subjects:
Management. Industrial Management
Service industries
Branding (Marketing)
Online Access:http://ir.uitm.edu.my/id/eprint/26803/1/PPb_MUHAMMAD%20HASBULLAH%20HANIF%20TAJUDDIN%20BM%20M%2016_5.pdf
http://ir.uitm.edu.my/id/eprint/26803/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.26803
record_format eprints
spelling my.uitm.ir.268032020-04-01T02:53:41Z http://ir.uitm.edu.my/id/eprint/26803/ Service quality and the impact on brand image of budget hotels in Melaka, Malaysia / Muhammad Hasbullah Hanif Tajuddin Tajuddin, Muhammad Hasbullah Hanif Management. Industrial Management Service industries Branding (Marketing) The recent development of a service quality dimensions provides a mechanism for hotel industry (budget hotel) to promote their accommodation. This quality dimensions concept known as SERVQUAL. They offer an approach to measured service quality of budget hotel and build relationship brand image of companies. Despite its remarkable opportunities claimed by many quarters, the perception of brand image towards budget hotels must be comprehensively examined. This research analyzed the perception of brand image of budget hotel based on service quality namely (tangible, reliability, responsiveness, assurance and empathy). The dimension of service quality to understand its role between service qualities toward brand image of budget hotels. The sample random sampling was used to obtain responses from guest of budget hotels in Melaka Tengah. Result revealed that all independent variable (tangible, reliability, responsiveness, assurance and empathy) was significant relationship with dependent variable (brand image). This research is used descriptive analysis, pearson correlation and simple linear regression to make an analysis of four objectives stated in this study. Faculty of Business and Management 2016 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26803/1/PPb_MUHAMMAD%20HASBULLAH%20HANIF%20TAJUDDIN%20BM%20M%2016_5.pdf Tajuddin, Muhammad Hasbullah Hanif (2016) Service quality and the impact on brand image of budget hotels in Melaka, Malaysia / Muhammad Hasbullah Hanif Tajuddin. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Management. Industrial Management
Service industries
Branding (Marketing)
spellingShingle Management. Industrial Management
Service industries
Branding (Marketing)
Tajuddin, Muhammad Hasbullah Hanif
Service quality and the impact on brand image of budget hotels in Melaka, Malaysia / Muhammad Hasbullah Hanif Tajuddin
description The recent development of a service quality dimensions provides a mechanism for hotel industry (budget hotel) to promote their accommodation. This quality dimensions concept known as SERVQUAL. They offer an approach to measured service quality of budget hotel and build relationship brand image of companies. Despite its remarkable opportunities claimed by many quarters, the perception of brand image towards budget hotels must be comprehensively examined. This research analyzed the perception of brand image of budget hotel based on service quality namely (tangible, reliability, responsiveness, assurance and empathy). The dimension of service quality to understand its role between service qualities toward brand image of budget hotels. The sample random sampling was used to obtain responses from guest of budget hotels in Melaka Tengah. Result revealed that all independent variable (tangible, reliability, responsiveness, assurance and empathy) was significant relationship with dependent variable (brand image). This research is used descriptive analysis, pearson correlation and simple linear regression to make an analysis of four objectives stated in this study.
format Student Project
author Tajuddin, Muhammad Hasbullah Hanif
author_facet Tajuddin, Muhammad Hasbullah Hanif
author_sort Tajuddin, Muhammad Hasbullah Hanif
title Service quality and the impact on brand image of budget hotels in Melaka, Malaysia / Muhammad Hasbullah Hanif Tajuddin
title_short Service quality and the impact on brand image of budget hotels in Melaka, Malaysia / Muhammad Hasbullah Hanif Tajuddin
title_full Service quality and the impact on brand image of budget hotels in Melaka, Malaysia / Muhammad Hasbullah Hanif Tajuddin
title_fullStr Service quality and the impact on brand image of budget hotels in Melaka, Malaysia / Muhammad Hasbullah Hanif Tajuddin
title_full_unstemmed Service quality and the impact on brand image of budget hotels in Melaka, Malaysia / Muhammad Hasbullah Hanif Tajuddin
title_sort service quality and the impact on brand image of budget hotels in melaka, malaysia / muhammad hasbullah hanif tajuddin
publisher Faculty of Business and Management
publishDate 2016
url http://ir.uitm.edu.my/id/eprint/26803/1/PPb_MUHAMMAD%20HASBULLAH%20HANIF%20TAJUDDIN%20BM%20M%2016_5.pdf
http://ir.uitm.edu.my/id/eprint/26803/
_version_ 1685650184028028928
score 13.211869

Similar Items