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Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib

The main purpose of this study is to study the factors that influences the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) and refine the theoretical framework of the consumer’s intention to purchase with attitude, perceived behavioral control, financial literacy and knowledge. A descri...

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Main Author: Sharib, Mohd Shahrul Affendy
Format: Student Project
Language:English
Published: Faculty of Business and Management 2016
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Personal finance. Financial literacy
Online Access:http://ir.uitm.edu.my/id/eprint/26774/1/PPb_MOHD%20SHAHRUL%20AFFENDY%20SHARIB%20%20BM%20M%2016_5.pdf
http://ir.uitm.edu.my/id/eprint/26774/
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spelling my.uitm.ir.267742020-04-02T02:48:23Z http://ir.uitm.edu.my/id/eprint/26774/ Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib Sharib, Mohd Shahrul Affendy Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Personal finance. Financial literacy The main purpose of this study is to study the factors that influences the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) and refine the theoretical framework of the consumer’s intention to purchase with attitude, perceived behavioral control, financial literacy and knowledge. A descriptive research design was adopted for this study. From the SPSS analysis, it indicates that there are significant relationship between individual’s attitude, perceived behavioral control and knowledge with the purchase intention of ASB 2. However, the finding also shows that there is no significant relationship between financial literacy and purchase intention towards ASB 2. The data was collected from 110 respondents that are customers of ASNB Shah Alam. Next, the findings also stated that perceived behavioral control is the most influencing factor that can influence the purchase intention towards ASB 2. All the findings of this study can be used and improvised in the future in order to get the better results. Faculty of Business and Management 2016 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26774/1/PPb_MOHD%20SHAHRUL%20AFFENDY%20SHARIB%20%20BM%20M%2016_5.pdf Sharib, Mohd Shahrul Affendy (2016) Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Personal finance. Financial literacy
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Personal finance. Financial literacy
Sharib, Mohd Shahrul Affendy
Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib
description The main purpose of this study is to study the factors that influences the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) and refine the theoretical framework of the consumer’s intention to purchase with attitude, perceived behavioral control, financial literacy and knowledge. A descriptive research design was adopted for this study. From the SPSS analysis, it indicates that there are significant relationship between individual’s attitude, perceived behavioral control and knowledge with the purchase intention of ASB 2. However, the finding also shows that there is no significant relationship between financial literacy and purchase intention towards ASB 2. The data was collected from 110 respondents that are customers of ASNB Shah Alam. Next, the findings also stated that perceived behavioral control is the most influencing factor that can influence the purchase intention towards ASB 2. All the findings of this study can be used and improvised in the future in order to get the better results.
format Student Project
author Sharib, Mohd Shahrul Affendy
author_facet Sharib, Mohd Shahrul Affendy
author_sort Sharib, Mohd Shahrul Affendy
title Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib
title_short Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib
title_full Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib
title_fullStr Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib
title_full_unstemmed Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib
title_sort study the factors that influence the purchase intention towards amanah saham bumiputera 2 (asb 2) / mohd shahrul affendy sharib
publisher Faculty of Business and Management
publishDate 2016
url http://ir.uitm.edu.my/id/eprint/26774/1/PPb_MOHD%20SHAHRUL%20AFFENDY%20SHARIB%20%20BM%20M%2016_5.pdf
http://ir.uitm.edu.my/id/eprint/26774/
_version_ 1685650180413587456
score 13.211869

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