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Social media: motivations for sharing tourism experiences among UiTM Terengganu students / Mohd Amir Faris Shamsudin and Norhazwani Mazwan

The tourism industry has greatly benefitted from the advancement of technology such as the internet that disseminate large amount of tourism related information through a large network. It has enabled the development of social networking technologies such as social media which triggers tourists’ act...

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Main Authors: Shamsudin, Mohd Amir Faris, Mazwan, Norhazwani
Format: Student Project
Language:English
Published: Faculty of Hotel and Tourism, Universiti Teknologi MARA 2018
Subjects:
Technological innovations
Electronic commerce
Online Access:http://ir.uitm.edu.my/id/eprint/26550/1/PPb_MOHD%20AMIR%20FARIS%20SHAMSUDIN%20HM%20T%2018_5.pdf
http://ir.uitm.edu.my/id/eprint/26550/
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spelling my.uitm.ir.265502019-11-28T08:28:45Z http://ir.uitm.edu.my/id/eprint/26550/ Social media: motivations for sharing tourism experiences among UiTM Terengganu students / Mohd Amir Faris Shamsudin and Norhazwani Mazwan Shamsudin, Mohd Amir Faris Mazwan, Norhazwani Technological innovations Electronic commerce The tourism industry has greatly benefitted from the advancement of technology such as the internet that disseminate large amount of tourism related information through a large network. It has enabled the development of social networking technologies such as social media which triggers tourists’ action towards sharing their tourism related information with other people connected to the same social network and eventually building further social relationship. However, evaluating the internet resources is not easy and the reason behind massive information sharing is still unclear. Hence, this study aims to examine the tourists’ motivation for sharing tourism experience via the social media in order to determine their pattern of sharing online content. From the study conducted, majority of the respondents hold an Instagram account (69.8%, 266 respondents) and prefer the mastery of visual content as the main medium when posting online (72.4%, 276 respondents). Approximately the mean is 4.13 of the respondents (n=38I) were motivated to share their travelling experience due to keep my friends and family up to date From the research conducted, the practice of sharing information through social media appears as a norm and tourists occasionally share their travelling experience right after their trip (48.6%, 185 respondents) wilh their social community. Faculty of Hotel and Tourism, Universiti Teknologi MARA 2018-01 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26550/1/PPb_MOHD%20AMIR%20FARIS%20SHAMSUDIN%20HM%20T%2018_5.pdf Shamsudin, Mohd Amir Faris and Mazwan, Norhazwani (2018) Social media: motivations for sharing tourism experiences among UiTM Terengganu students / Mohd Amir Faris Shamsudin and Norhazwani Mazwan. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Technological innovations
Electronic commerce
spellingShingle Technological innovations
Electronic commerce
Shamsudin, Mohd Amir Faris
Mazwan, Norhazwani
Social media: motivations for sharing tourism experiences among UiTM Terengganu students / Mohd Amir Faris Shamsudin and Norhazwani Mazwan
description The tourism industry has greatly benefitted from the advancement of technology such as the internet that disseminate large amount of tourism related information through a large network. It has enabled the development of social networking technologies such as social media which triggers tourists’ action towards sharing their tourism related information with other people connected to the same social network and eventually building further social relationship. However, evaluating the internet resources is not easy and the reason behind massive information sharing is still unclear. Hence, this study aims to examine the tourists’ motivation for sharing tourism experience via the social media in order to determine their pattern of sharing online content. From the study conducted, majority of the respondents hold an Instagram account (69.8%, 266 respondents) and prefer the mastery of visual content as the main medium when posting online (72.4%, 276 respondents). Approximately the mean is 4.13 of the respondents (n=38I) were motivated to share their travelling experience due to keep my friends and family up to date From the research conducted, the practice of sharing information through social media appears as a norm and tourists occasionally share their travelling experience right after their trip (48.6%, 185 respondents) wilh their social community.
format Student Project
author Shamsudin, Mohd Amir Faris
Mazwan, Norhazwani
author_facet Shamsudin, Mohd Amir Faris
Mazwan, Norhazwani
author_sort Shamsudin, Mohd Amir Faris
title Social media: motivations for sharing tourism experiences among UiTM Terengganu students / Mohd Amir Faris Shamsudin and Norhazwani Mazwan
title_short Social media: motivations for sharing tourism experiences among UiTM Terengganu students / Mohd Amir Faris Shamsudin and Norhazwani Mazwan
title_full Social media: motivations for sharing tourism experiences among UiTM Terengganu students / Mohd Amir Faris Shamsudin and Norhazwani Mazwan
title_fullStr Social media: motivations for sharing tourism experiences among UiTM Terengganu students / Mohd Amir Faris Shamsudin and Norhazwani Mazwan
title_full_unstemmed Social media: motivations for sharing tourism experiences among UiTM Terengganu students / Mohd Amir Faris Shamsudin and Norhazwani Mazwan
title_sort social media: motivations for sharing tourism experiences among uitm terengganu students / mohd amir faris shamsudin and norhazwani mazwan
publisher Faculty of Hotel and Tourism, Universiti Teknologi MARA
publishDate 2018
url http://ir.uitm.edu.my/id/eprint/26550/1/PPb_MOHD%20AMIR%20FARIS%20SHAMSUDIN%20HM%20T%2018_5.pdf
http://ir.uitm.edu.my/id/eprint/26550/
_version_ 1685650149860179968
score 13.211869

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