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Preferred online travel agent: a case of customer reviewed in Thistle Port Dickson Resort / Nur Arina Zainal Abidin dan Nurtisha Shaari

This undergraduate project gives a student knowledge and experience about the research process that very crucial for student to graduate and also for further study. The purpose of this research was to study the element that customer mostly give comment, feedback and review on online travel agent tow...

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Main Authors: Zainal Abidin, Nur Arina, Shaari, Nurtisha
Format: Student Project
Language:English
Published: Faculty of Hotel and Tourism 2018
Subjects:
Consumer satisfaction
Statistical methods
Online Access:http://ir.uitm.edu.my/id/eprint/26546/1/PPb_NUR%20ARINA%20ZAINAL%20ABIDIN%20HM%20T%2018_5.pdf
http://ir.uitm.edu.my/id/eprint/26546/
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spelling my.uitm.ir.265462019-11-27T04:37:43Z http://ir.uitm.edu.my/id/eprint/26546/ Preferred online travel agent: a case of customer reviewed in Thistle Port Dickson Resort / Nur Arina Zainal Abidin dan Nurtisha Shaari Zainal Abidin, Nur Arina Shaari, Nurtisha Consumer satisfaction Statistical methods This undergraduate project gives a student knowledge and experience about the research process that very crucial for student to graduate and also for further study. The purpose of this research was to study the element that customer mostly give comment, feedback and review on online travel agent toward Thistle Port Dickson Resort. Based on January 2017 until December 2017 from online travel agent data, the researchers analyses about 548 review that usable. Collected data from the online travel agent review processed by computer program in term of frequency distribution and percentage that used by researchers. The result showed that customer express their experience and feeling in this online travel agent either positive feedback or negative feedback about the value they get. This result can be used by this resort or other hotel to take an improvement for any negative feedback or other hotel can also implement for any positive feedback get from customer to make their customer satisfaction and loyalty. Faculty of Hotel and Tourism 2018-07 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26546/1/PPb_NUR%20ARINA%20ZAINAL%20ABIDIN%20HM%20T%2018_5.pdf Zainal Abidin, Nur Arina and Shaari, Nurtisha (2018) Preferred online travel agent: a case of customer reviewed in Thistle Port Dickson Resort / Nur Arina Zainal Abidin dan Nurtisha Shaari. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer satisfaction
Statistical methods
spellingShingle Consumer satisfaction
Statistical methods
Zainal Abidin, Nur Arina
Shaari, Nurtisha
Preferred online travel agent: a case of customer reviewed in Thistle Port Dickson Resort / Nur Arina Zainal Abidin dan Nurtisha Shaari
description This undergraduate project gives a student knowledge and experience about the research process that very crucial for student to graduate and also for further study. The purpose of this research was to study the element that customer mostly give comment, feedback and review on online travel agent toward Thistle Port Dickson Resort. Based on January 2017 until December 2017 from online travel agent data, the researchers analyses about 548 review that usable. Collected data from the online travel agent review processed by computer program in term of frequency distribution and percentage that used by researchers. The result showed that customer express their experience and feeling in this online travel agent either positive feedback or negative feedback about the value they get. This result can be used by this resort or other hotel to take an improvement for any negative feedback or other hotel can also implement for any positive feedback get from customer to make their customer satisfaction and loyalty.
format Student Project
author Zainal Abidin, Nur Arina
Shaari, Nurtisha
author_facet Zainal Abidin, Nur Arina
Shaari, Nurtisha
author_sort Zainal Abidin, Nur Arina
title Preferred online travel agent: a case of customer reviewed in Thistle Port Dickson Resort / Nur Arina Zainal Abidin dan Nurtisha Shaari
title_short Preferred online travel agent: a case of customer reviewed in Thistle Port Dickson Resort / Nur Arina Zainal Abidin dan Nurtisha Shaari
title_full Preferred online travel agent: a case of customer reviewed in Thistle Port Dickson Resort / Nur Arina Zainal Abidin dan Nurtisha Shaari
title_fullStr Preferred online travel agent: a case of customer reviewed in Thistle Port Dickson Resort / Nur Arina Zainal Abidin dan Nurtisha Shaari
title_full_unstemmed Preferred online travel agent: a case of customer reviewed in Thistle Port Dickson Resort / Nur Arina Zainal Abidin dan Nurtisha Shaari
title_sort preferred online travel agent: a case of customer reviewed in thistle port dickson resort / nur arina zainal abidin dan nurtisha shaari
publisher Faculty of Hotel and Tourism
publishDate 2018
url http://ir.uitm.edu.my/id/eprint/26546/1/PPb_NUR%20ARINA%20ZAINAL%20ABIDIN%20HM%20T%2018_5.pdf
http://ir.uitm.edu.my/id/eprint/26546/
_version_ 1685650149403000832
score 13.211869

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