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The study on customer satisfaction towards credit card / Nurliana Omar

This project paper is prepared as a partial fulfilment of the Bachelor Administration (BBA) majoring in Finance. Due to this purpose, I have determined the topic of my research study that relate between marketing and finance area which is “A study on customer satisfaction towards credit card”. This...

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Main Author: Omar, Nurliana
Format: Student Project
Language:English
Published: Faculty of Business and Management 2011
Subjects:
Consumer satisfaction
Personal finance. Financial literacy
Online Access:http://ir.uitm.edu.my/id/eprint/26311/1/PPb_NURLIANA%20OMAR%20BM%20M%2011_5.pdf
http://ir.uitm.edu.my/id/eprint/26311/
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spelling my.uitm.ir.263112020-03-11T06:58:00Z http://ir.uitm.edu.my/id/eprint/26311/ The study on customer satisfaction towards credit card / Nurliana Omar Omar, Nurliana Consumer satisfaction Personal finance. Financial literacy This project paper is prepared as a partial fulfilment of the Bachelor Administration (BBA) majoring in Finance. Due to this purpose, I have determined the topic of my research study that relate between marketing and finance area which is “A study on customer satisfaction towards credit card”. This study is focused more on which factor can be satisfied customer on using credit card either reliability, quality service or features of credit card itself. This project paper contains five chapters. It includes an introduction, literature review, research methodology, finding and analysis, conclusion and recommendation. The project paper will present a research on customer satisfaction towards credit card. Total numbers of respondents are 50 respondents based on sampling method of simple random sampling technique in order to gather the related information to this research. The target population of the study is people who live at Kuala Selangor and have experience with credit card. From the result of the study, it indicates that quality of service provided by banks is the factor that make customer satisfied. As the conclusion, bank needs to maintain with their service and make it more excellent rather than now to make customer become more satisfy and stay longer with them. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26311/1/PPb_NURLIANA%20OMAR%20BM%20M%2011_5.pdf Omar, Nurliana (2011) The study on customer satisfaction towards credit card / Nurliana Omar. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer satisfaction
Personal finance. Financial literacy
spellingShingle Consumer satisfaction
Personal finance. Financial literacy
Omar, Nurliana
The study on customer satisfaction towards credit card / Nurliana Omar
description This project paper is prepared as a partial fulfilment of the Bachelor Administration (BBA) majoring in Finance. Due to this purpose, I have determined the topic of my research study that relate between marketing and finance area which is “A study on customer satisfaction towards credit card”. This study is focused more on which factor can be satisfied customer on using credit card either reliability, quality service or features of credit card itself. This project paper contains five chapters. It includes an introduction, literature review, research methodology, finding and analysis, conclusion and recommendation. The project paper will present a research on customer satisfaction towards credit card. Total numbers of respondents are 50 respondents based on sampling method of simple random sampling technique in order to gather the related information to this research. The target population of the study is people who live at Kuala Selangor and have experience with credit card. From the result of the study, it indicates that quality of service provided by banks is the factor that make customer satisfied. As the conclusion, bank needs to maintain with their service and make it more excellent rather than now to make customer become more satisfy and stay longer with them.
format Student Project
author Omar, Nurliana
author_facet Omar, Nurliana
author_sort Omar, Nurliana
title The study on customer satisfaction towards credit card / Nurliana Omar
title_short The study on customer satisfaction towards credit card / Nurliana Omar
title_full The study on customer satisfaction towards credit card / Nurliana Omar
title_fullStr The study on customer satisfaction towards credit card / Nurliana Omar
title_full_unstemmed The study on customer satisfaction towards credit card / Nurliana Omar
title_sort study on customer satisfaction towards credit card / nurliana omar
publisher Faculty of Business and Management
publishDate 2011
url http://ir.uitm.edu.my/id/eprint/26311/1/PPb_NURLIANA%20OMAR%20BM%20M%2011_5.pdf
http://ir.uitm.edu.my/id/eprint/26311/
_version_ 1685650121814966272
score 13.211869

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