Cover Image

Effectiveness study on printed campaign for eco-tourism. A case study : Nur Lembah Pangsun, Eco-Resort / Adzrool Idzwan Hj Ismail

Introduction: This research is concerned with a specific genre on "Effectiveness study on printed campaign for eco-tourism, a case study: Nur Lembah Pangsun, Eco-Resort that was documented within the durations 4 months (December 2005 till the 30 March 2006). Statements of problems: It is es...

Full description

Saved in:
Bibliographic Details
Main Author: Ismail, Adzrool Idzwan
Format: Thesis
Language:English
Published: 2006
Subjects:
Malaysia
Advertising
Online Access:http://ir.uitm.edu.my/id/eprint/2624/1/TM_ADZROOL%20IDZWAN%20ISMAIL%20AD%2006_5%201.pdf
http://ir.uitm.edu.my/id/eprint/2624/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.2624
record_format eprints
spelling my.uitm.ir.26242016-07-05T03:31:34Z http://ir.uitm.edu.my/id/eprint/2624/ Effectiveness study on printed campaign for eco-tourism. A case study : Nur Lembah Pangsun, Eco-Resort / Adzrool Idzwan Hj Ismail Ismail, Adzrool Idzwan Malaysia Advertising Introduction: This research is concerned with a specific genre on "Effectiveness study on printed campaign for eco-tourism, a case study: Nur Lembah Pangsun, Eco-Resort that was documented within the durations 4 months (December 2005 till the 30 March 2006). Statements of problems: It is estimated that about 7 to 10 per cent of all overseas tourist are involved in eco-tourism activities, while up to 14 per cent express an interest in walking, hiking and trekking. This amounts to about 512,000 to 1,024,000 overseas tourists per year. This study hopes to find out what the best way is to attract tourist to visit and participate in eco-tourism activities at rain forest/reserve forest around Kuala Lumpur and Selangor. Methodology: Applied research methods use quantitative measurement and analysis, experimental designs survey to provide information to help serve the community (Banks 1997, 111, Cameron et al. 1992). Finding: Result suggested that; an appealing image brousher about nature given as a gift at point of entry to the country will attract tourist to Malaysia eco-tourism sport. The finding of this research will be usefull for eco-tourism agencies. Conlusion: The conclusion for this research is that image plays an important role in influencing the public. Recommendations: The research of graphic elements also should be taken into account and evaluated in the future. The effectiveness of image layout and composition also can enhance and further influence the reader's mind. 2006 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/2624/1/TM_ADZROOL%20IDZWAN%20ISMAIL%20AD%2006_5%201.pdf Ismail, Adzrool Idzwan (2006) Effectiveness study on printed campaign for eco-tourism. A case study : Nur Lembah Pangsun, Eco-Resort / Adzrool Idzwan Hj Ismail. Masters thesis, Universiti Teknologi MARA.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Malaysia
Advertising
spellingShingle Malaysia
Advertising
Ismail, Adzrool Idzwan
Effectiveness study on printed campaign for eco-tourism. A case study : Nur Lembah Pangsun, Eco-Resort / Adzrool Idzwan Hj Ismail
description Introduction: This research is concerned with a specific genre on "Effectiveness study on printed campaign for eco-tourism, a case study: Nur Lembah Pangsun, Eco-Resort that was documented within the durations 4 months (December 2005 till the 30 March 2006). Statements of problems: It is estimated that about 7 to 10 per cent of all overseas tourist are involved in eco-tourism activities, while up to 14 per cent express an interest in walking, hiking and trekking. This amounts to about 512,000 to 1,024,000 overseas tourists per year. This study hopes to find out what the best way is to attract tourist to visit and participate in eco-tourism activities at rain forest/reserve forest around Kuala Lumpur and Selangor. Methodology: Applied research methods use quantitative measurement and analysis, experimental designs survey to provide information to help serve the community (Banks 1997, 111, Cameron et al. 1992). Finding: Result suggested that; an appealing image brousher about nature given as a gift at point of entry to the country will attract tourist to Malaysia eco-tourism sport. The finding of this research will be usefull for eco-tourism agencies. Conlusion: The conclusion for this research is that image plays an important role in influencing the public. Recommendations: The research of graphic elements also should be taken into account and evaluated in the future. The effectiveness of image layout and composition also can enhance and further influence the reader's mind.
format Thesis
author Ismail, Adzrool Idzwan
author_facet Ismail, Adzrool Idzwan
author_sort Ismail, Adzrool Idzwan
title Effectiveness study on printed campaign for eco-tourism. A case study : Nur Lembah Pangsun, Eco-Resort / Adzrool Idzwan Hj Ismail
title_short Effectiveness study on printed campaign for eco-tourism. A case study : Nur Lembah Pangsun, Eco-Resort / Adzrool Idzwan Hj Ismail
title_full Effectiveness study on printed campaign for eco-tourism. A case study : Nur Lembah Pangsun, Eco-Resort / Adzrool Idzwan Hj Ismail
title_fullStr Effectiveness study on printed campaign for eco-tourism. A case study : Nur Lembah Pangsun, Eco-Resort / Adzrool Idzwan Hj Ismail
title_full_unstemmed Effectiveness study on printed campaign for eco-tourism. A case study : Nur Lembah Pangsun, Eco-Resort / Adzrool Idzwan Hj Ismail
title_sort effectiveness study on printed campaign for eco-tourism. a case study : nur lembah pangsun, eco-resort / adzrool idzwan hj ismail
publishDate 2006
url http://ir.uitm.edu.my/id/eprint/2624/1/TM_ADZROOL%20IDZWAN%20ISMAIL%20AD%2006_5%201.pdf
http://ir.uitm.edu.my/id/eprint/2624/
_version_ 1685648184255184896
score 13.211869

Similar Items