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Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Alman Ahmad Nordin And Amiza Lina Nawari

Malayan Banking Bhd (Maybank) is experiencing a critical challenge in retaining their SME's depositors mainly in Selangor region. Their decline in deposit is alarming and worsened over the year. This has led to possibility the decrease in revenue for the performance year 2018. As such,...

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Main Authors: Yahaya, Nor Samsinah, Ahmad Nordin, Nadhirah Alman, Nawari, Amiza Lina
Format: Student Project
Language:English
Published: Arshad Ayub Graduate Business School 2018
Subjects:
Small business
Online Access:http://ir.uitm.edu.my/id/eprint/26177/1/PPm_NOR%20SAMSINAH%20YAHYA%20AAGS%20%2018_5.pdf
http://ir.uitm.edu.my/id/eprint/26177/
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spelling my.uitm.ir.261772019-11-18T03:15:52Z http://ir.uitm.edu.my/id/eprint/26177/ Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Alman Ahmad Nordin And Amiza Lina Nawari Yahaya, Nor Samsinah Ahmad Nordin, Nadhirah Alman Nawari, Amiza Lina Small business Malayan Banking Bhd (Maybank) is experiencing a critical challenge in retaining their SME's depositors mainly in Selangor region. Their decline in deposit is alarming and worsened over the year. This has led to possibility the decrease in revenue for the performance year 2018. As such, this study has focused on examining the determinants of SME's depositor retention in Maybank. Specifically, this study investigated the influence of pricing, customer relationship, responsiveness and reliability towards retention of SME's depositors. The simple random sampling technique was used to sample 131 respondents from Selangor region namely Shah Alam, Subang and Kajang. The results of multiple regression analysis show that reliability, pricing, customer relationship, responsiveness and retention of SME's depositors are significant. Out of the four variables, pricing showed the greatest influence on retention of SME's depositors (p=O.39S, p<O.OS). Pricing as according to Jain & Tarannum Syed, 2017, was the main factor reason behind any customer retention that, when it is significant and able to attract a new customer, it is a higher and main issue in mounting loyalty and retaining customer. Therefore, it is suggested that Maybank to place more attention at the price mechanism as it is pari of the critical strategy in retaining their SME's depositor. This includes, providing the best flexible rate of return, fair pricing and the best interest rate that eventually become the best factor which customers would views it as value thus led to SME's loyalty and eventually retaining the SME's depositors. Arshad Ayub Graduate Business School 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26177/1/PPm_NOR%20SAMSINAH%20YAHYA%20AAGS%20%2018_5.pdf Yahaya, Nor Samsinah and Ahmad Nordin, Nadhirah Alman and Nawari, Amiza Lina (2018) Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Alman Ahmad Nordin And Amiza Lina Nawari. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Small business
spellingShingle Small business
Yahaya, Nor Samsinah
Ahmad Nordin, Nadhirah Alman
Nawari, Amiza Lina
Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Alman Ahmad Nordin And Amiza Lina Nawari
description Malayan Banking Bhd (Maybank) is experiencing a critical challenge in retaining their SME's depositors mainly in Selangor region. Their decline in deposit is alarming and worsened over the year. This has led to possibility the decrease in revenue for the performance year 2018. As such, this study has focused on examining the determinants of SME's depositor retention in Maybank. Specifically, this study investigated the influence of pricing, customer relationship, responsiveness and reliability towards retention of SME's depositors. The simple random sampling technique was used to sample 131 respondents from Selangor region namely Shah Alam, Subang and Kajang. The results of multiple regression analysis show that reliability, pricing, customer relationship, responsiveness and retention of SME's depositors are significant. Out of the four variables, pricing showed the greatest influence on retention of SME's depositors (p=O.39S, p<O.OS). Pricing as according to Jain & Tarannum Syed, 2017, was the main factor reason behind any customer retention that, when it is significant and able to attract a new customer, it is a higher and main issue in mounting loyalty and retaining customer. Therefore, it is suggested that Maybank to place more attention at the price mechanism as it is pari of the critical strategy in retaining their SME's depositor. This includes, providing the best flexible rate of return, fair pricing and the best interest rate that eventually become the best factor which customers would views it as value thus led to SME's loyalty and eventually retaining the SME's depositors.
format Student Project
author Yahaya, Nor Samsinah
Ahmad Nordin, Nadhirah Alman
Nawari, Amiza Lina
author_facet Yahaya, Nor Samsinah
Ahmad Nordin, Nadhirah Alman
Nawari, Amiza Lina
author_sort Yahaya, Nor Samsinah
title Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Alman Ahmad Nordin And Amiza Lina Nawari
title_short Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Alman Ahmad Nordin And Amiza Lina Nawari
title_full Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Alman Ahmad Nordin And Amiza Lina Nawari
title_fullStr Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Alman Ahmad Nordin And Amiza Lina Nawari
title_full_unstemmed Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Alman Ahmad Nordin And Amiza Lina Nawari
title_sort determinants of sme's depositors retention in maybank / nor samsinah yahaya, nadhirah alman ahmad nordin and amiza lina nawari
publisher Arshad Ayub Graduate Business School
publishDate 2018
url http://ir.uitm.edu.my/id/eprint/26177/1/PPm_NOR%20SAMSINAH%20YAHYA%20AAGS%20%2018_5.pdf
http://ir.uitm.edu.my/id/eprint/26177/
_version_ 1685650102251683840
score 13.211869

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