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Evaluating potential market acceptance of biomedical services of Pride Outlet Sdn Bhd / Alya Izzatti Azmin, Nik Nur Amalin Nadia Azmi and Nurfarain Hafifie Abd Rashid

Biomedical engineering services has become an important part in the business of health and medical services nowadays. This is due to the increasing demand in the servicing and maintenance of biomedical equipment to ensure that hospitals and their medical facilities are operating smoothly. Although t...

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Main Authors: Azmin, Alya Izzatti, Azmi, Nik Nur Amalin Nadia, Abd Rashid, Nurfarain Hafifie
Format: Student Project
Language:English
Published: Arshad Ayub Graduate Business School 2018
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Customer services. Customer relations
Advertising
Online Access:https://ir.uitm.edu.my/id/eprint/26141/1/PPm_ALYA%20IZZATTI%20AZMIN%20AAGS%2018_5.pdf
https://ir.uitm.edu.my/id/eprint/26141/
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spelling my.uitm.ir.261412023-03-08T02:18:25Z https://ir.uitm.edu.my/id/eprint/26141/ Evaluating potential market acceptance of biomedical services of Pride Outlet Sdn Bhd / Alya Izzatti Azmin, Nik Nur Amalin Nadia Azmi and Nurfarain Hafifie Abd Rashid Azmin, Alya Izzatti Azmi, Nik Nur Amalin Nadia Abd Rashid, Nurfarain Hafifie Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations Advertising Biomedical engineering services has become an important part in the business of health and medical services nowadays. This is due to the increasing demand in the servicing and maintenance of biomedical equipment to ensure that hospitals and their medical facilities are operating smoothly. Although there is persistent demand, biomedical engineering services are not without its problems. For one biomedical engineering service company, Pride Outlet Sdn Bhd, understanding market needs while operating in an industry that is very specialised, has prompted the execution of this study. This study sets out to investigate factors influencing the market acceptance of biomedical services of Pride Outlet Sdn Bhd. Using a qualitative research method, this study interviewed informants of three hospitals to gain their views of biomedical service providers in line with their needs and acceptance of the services. The accumulated information was analysed using the SWOT analysis, TOWS matrix and the CPM profile matrix in gaining a comprehensive understanding of the situation. The findings from the research revealed that competency, resource, arrangement and pricing are the most important factors that contribute to market acceptance. The results of the study suggest that Pride Outlet improve their staff competency which include technical skills and availability of the staff to serve the clients. Moreover, Pride Outlet needs to improve on their ability to provide loan units (equipment) to ensure market acceptance. It is hoped, that this study would help Pride Outlet improve their business strategy to be at par with other competitors. Arshad Ayub Graduate Business School 2018 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/26141/1/PPm_ALYA%20IZZATTI%20AZMIN%20AAGS%2018_5.pdf Evaluating potential market acceptance of biomedical services of Pride Outlet Sdn Bhd / Alya Izzatti Azmin, Nik Nur Amalin Nadia Azmi and Nurfarain Hafifie Abd Rashid. (2018) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Customer services. Customer relations
Advertising
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Customer services. Customer relations
Advertising
Azmin, Alya Izzatti
Azmi, Nik Nur Amalin Nadia
Abd Rashid, Nurfarain Hafifie
Evaluating potential market acceptance of biomedical services of Pride Outlet Sdn Bhd / Alya Izzatti Azmin, Nik Nur Amalin Nadia Azmi and Nurfarain Hafifie Abd Rashid
description Biomedical engineering services has become an important part in the business of health and medical services nowadays. This is due to the increasing demand in the servicing and maintenance of biomedical equipment to ensure that hospitals and their medical facilities are operating smoothly. Although there is persistent demand, biomedical engineering services are not without its problems. For one biomedical engineering service company, Pride Outlet Sdn Bhd, understanding market needs while operating in an industry that is very specialised, has prompted the execution of this study. This study sets out to investigate factors influencing the market acceptance of biomedical services of Pride Outlet Sdn Bhd. Using a qualitative research method, this study interviewed informants of three hospitals to gain their views of biomedical service providers in line with their needs and acceptance of the services. The accumulated information was analysed using the SWOT analysis, TOWS matrix and the CPM profile matrix in gaining a comprehensive understanding of the situation. The findings from the research revealed that competency, resource, arrangement and pricing are the most important factors that contribute to market acceptance. The results of the study suggest that Pride Outlet improve their staff competency which include technical skills and availability of the staff to serve the clients. Moreover, Pride Outlet needs to improve on their ability to provide loan units (equipment) to ensure market acceptance. It is hoped, that this study would help Pride Outlet improve their business strategy to be at par with other competitors.
format Student Project
author Azmin, Alya Izzatti
Azmi, Nik Nur Amalin Nadia
Abd Rashid, Nurfarain Hafifie
author_facet Azmin, Alya Izzatti
Azmi, Nik Nur Amalin Nadia
Abd Rashid, Nurfarain Hafifie
author_sort Azmin, Alya Izzatti
title Evaluating potential market acceptance of biomedical services of Pride Outlet Sdn Bhd / Alya Izzatti Azmin, Nik Nur Amalin Nadia Azmi and Nurfarain Hafifie Abd Rashid
title_short Evaluating potential market acceptance of biomedical services of Pride Outlet Sdn Bhd / Alya Izzatti Azmin, Nik Nur Amalin Nadia Azmi and Nurfarain Hafifie Abd Rashid
title_full Evaluating potential market acceptance of biomedical services of Pride Outlet Sdn Bhd / Alya Izzatti Azmin, Nik Nur Amalin Nadia Azmi and Nurfarain Hafifie Abd Rashid
title_fullStr Evaluating potential market acceptance of biomedical services of Pride Outlet Sdn Bhd / Alya Izzatti Azmin, Nik Nur Amalin Nadia Azmi and Nurfarain Hafifie Abd Rashid
title_full_unstemmed Evaluating potential market acceptance of biomedical services of Pride Outlet Sdn Bhd / Alya Izzatti Azmin, Nik Nur Amalin Nadia Azmi and Nurfarain Hafifie Abd Rashid
title_sort evaluating potential market acceptance of biomedical services of pride outlet sdn bhd / alya izzatti azmin, nik nur amalin nadia azmi and nurfarain hafifie abd rashid
publisher Arshad Ayub Graduate Business School
publishDate 2018
url https://ir.uitm.edu.my/id/eprint/26141/1/PPm_ALYA%20IZZATTI%20AZMIN%20AAGS%2018_5.pdf
https://ir.uitm.edu.my/id/eprint/26141/
_version_ 1761622258719129600
score 13.211869

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