Staff View: Study on purchase intention of young generation towards private brand products / Nur Maizatul Syuhada Hashim

Study on purchase intention of young generation towards private brand products / Nur Maizatul Syuhada Hashim

The primary attempt in this study was to explore the purchase intention of Malaysian towards private brand products. This study explore the relationship between three factors that could motivate and intent Malaysian to buy private brand products are price, perceived quality and social influences. Da...

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Main Author:	Hashim, Nur Maizatul Syuhada
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2015
Subjects:	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Social influence. Social pressure
Online Access:	http://ir.uitm.edu.my/id/eprint/26128/1/PPb_NUR%20MAIZATUL%20SYUHADA%20HASHIM%20BM%20M%2015_5.pdf http://ir.uitm.edu.my/id/eprint/26128/
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id	my.uitm.ir.26128
record_format	eprints
spelling	my.uitm.ir.261282020-01-16T03:38:00Z http://ir.uitm.edu.my/id/eprint/26128/ Study on purchase intention of young generation towards private brand products / Nur Maizatul Syuhada Hashim Hashim, Nur Maizatul Syuhada Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Social influence. Social pressure The primary attempt in this study was to explore the purchase intention of Malaysian towards private brand products. This study explore the relationship between three factors that could motivate and intent Malaysian to buy private brand products are price, perceived quality and social influences. Data collected analysed using Statistical Package for the Social Science (SPSS) for Windows. This study was conducted at Shah Alam which will specifically focus people that shopping at Tesco Seksyen 13. In this study, 100 sets of questionnaires have been distributed. All the respondents will be responding from the questionnaire that will provide to get the result on the purchase intention of Malaysian towards private brand products. All the three major of the independent variables will be explained in the literature review and research framework. Faculty of Business and Management 2015 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26128/1/PPb_NUR%20MAIZATUL%20SYUHADA%20HASHIM%20BM%20M%2015_5.pdf Hashim, Nur Maizatul Syuhada (2015) Study on purchase intention of young generation towards private brand products / Nur Maizatul Syuhada Hashim. [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Social influence. Social pressure
spellingShingle	Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Social influence. Social pressure Hashim, Nur Maizatul Syuhada Study on purchase intention of young generation towards private brand products / Nur Maizatul Syuhada Hashim
description	The primary attempt in this study was to explore the purchase intention of Malaysian towards private brand products. This study explore the relationship between three factors that could motivate and intent Malaysian to buy private brand products are price, perceived quality and social influences. Data collected analysed using Statistical Package for the Social Science (SPSS) for Windows. This study was conducted at Shah Alam which will specifically focus people that shopping at Tesco Seksyen 13. In this study, 100 sets of questionnaires have been distributed. All the respondents will be responding from the questionnaire that will provide to get the result on the purchase intention of Malaysian towards private brand products. All the three major of the independent variables will be explained in the literature review and research framework.
format	Student Project
author	Hashim, Nur Maizatul Syuhada
author_facet	Hashim, Nur Maizatul Syuhada
author_sort	Hashim, Nur Maizatul Syuhada
title	Study on purchase intention of young generation towards private brand products / Nur Maizatul Syuhada Hashim
title_short	Study on purchase intention of young generation towards private brand products / Nur Maizatul Syuhada Hashim
title_full	Study on purchase intention of young generation towards private brand products / Nur Maizatul Syuhada Hashim
title_fullStr	Study on purchase intention of young generation towards private brand products / Nur Maizatul Syuhada Hashim
title_full_unstemmed	Study on purchase intention of young generation towards private brand products / Nur Maizatul Syuhada Hashim
title_sort	study on purchase intention of young generation towards private brand products / nur maizatul syuhada hashim
publisher	Faculty of Business and Management
publishDate	2015
url	http://ir.uitm.edu.my/id/eprint/26128/1/PPb_NUR%20MAIZATUL%20SYUHADA%20HASHIM%20BM%20M%2015_5.pdf http://ir.uitm.edu.my/id/eprint/26128/
_version_	1685650095658237952
score	13.211869

Study on purchase intention of young generation towards private brand products / Nur Maizatul Syuhada Hashim

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