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Factors that influence brand loyalty towards brand of smartphone among Generation Y / Syazwani Mohd Salim

This research is about study of factor that would influence the brand loyalty towards brand of smartphone among Generation Y. These includes four independent variables which are brand image, trust, customer satisfaction and promotion that influence the brand loyalty towards the selection brand of sm...

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Main Author: Mohd Salim, Syazwani
Format: Student Project
Language:English
Published: Faculty of Business and Management 2019
Subjects:
Social aspects. Social marketing
Market surveys. Including brand choice. Brand loyalty
Consumer satisfaction
Online Access:http://ir.uitm.edu.my/id/eprint/26012/1/PPb_SYAZWANI%20MOHD%20SALIM%20BM%20M%2019_5.pdf
http://ir.uitm.edu.my/id/eprint/26012/
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spelling my.uitm.ir.260122019-10-25T03:12:14Z http://ir.uitm.edu.my/id/eprint/26012/ Factors that influence brand loyalty towards brand of smartphone among Generation Y / Syazwani Mohd Salim Mohd Salim, Syazwani Social aspects. Social marketing Market surveys. Including brand choice. Brand loyalty Consumer satisfaction This research is about study of factor that would influence the brand loyalty towards brand of smartphone among Generation Y. These includes four independent variables which are brand image, trust, customer satisfaction and promotion that influence the brand loyalty towards the selection brand of smartphone among Generation Y. The survey were conducted at Malacca, Selangor and Sabah. The sample size for this research is 152 respondents. The data collected using questionnaire that distributed at 3 selected area in Malacca, Selangor and Sabah. The researcher will distribute the questionnaire to all respondent who are categorized as Generation Y that are willing to answer the questions. Data are analyzed using reliability test, frequency analysis, descriptive analysis and multiple regression analysis through SPSS Version 24 program. The result show the most influence factors of brand loyalty, the relationship between brand loyalty and brand image, trust, customer satisfaction and promotion and the researcher has gave some recommendations for future researcher to identify the other factor of brand loyalty. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/26012/1/PPb_SYAZWANI%20MOHD%20SALIM%20BM%20M%2019_5.pdf Mohd Salim, Syazwani (2019) Factors that influence brand loyalty towards brand of smartphone among Generation Y / Syazwani Mohd Salim. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Social aspects. Social marketing
Market surveys. Including brand choice. Brand loyalty
Consumer satisfaction
spellingShingle Social aspects. Social marketing
Market surveys. Including brand choice. Brand loyalty
Consumer satisfaction
Mohd Salim, Syazwani
Factors that influence brand loyalty towards brand of smartphone among Generation Y / Syazwani Mohd Salim
description This research is about study of factor that would influence the brand loyalty towards brand of smartphone among Generation Y. These includes four independent variables which are brand image, trust, customer satisfaction and promotion that influence the brand loyalty towards the selection brand of smartphone among Generation Y. The survey were conducted at Malacca, Selangor and Sabah. The sample size for this research is 152 respondents. The data collected using questionnaire that distributed at 3 selected area in Malacca, Selangor and Sabah. The researcher will distribute the questionnaire to all respondent who are categorized as Generation Y that are willing to answer the questions. Data are analyzed using reliability test, frequency analysis, descriptive analysis and multiple regression analysis through SPSS Version 24 program. The result show the most influence factors of brand loyalty, the relationship between brand loyalty and brand image, trust, customer satisfaction and promotion and the researcher has gave some recommendations for future researcher to identify the other factor of brand loyalty.
format Student Project
author Mohd Salim, Syazwani
author_facet Mohd Salim, Syazwani
author_sort Mohd Salim, Syazwani
title Factors that influence brand loyalty towards brand of smartphone among Generation Y / Syazwani Mohd Salim
title_short Factors that influence brand loyalty towards brand of smartphone among Generation Y / Syazwani Mohd Salim
title_full Factors that influence brand loyalty towards brand of smartphone among Generation Y / Syazwani Mohd Salim
title_fullStr Factors that influence brand loyalty towards brand of smartphone among Generation Y / Syazwani Mohd Salim
title_full_unstemmed Factors that influence brand loyalty towards brand of smartphone among Generation Y / Syazwani Mohd Salim
title_sort factors that influence brand loyalty towards brand of smartphone among generation y / syazwani mohd salim
publisher Faculty of Business and Management
publishDate 2019
url http://ir.uitm.edu.my/id/eprint/26012/1/PPb_SYAZWANI%20MOHD%20SALIM%20BM%20M%2019_5.pdf
http://ir.uitm.edu.my/id/eprint/26012/
_version_ 1685650078760435712
score 13.211869

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