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Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin

This research objective is to examine the relationship between three hypothesis which is the relationship between brand concern, social influence and product features with millennials purchase decision towards smartphone in Shah Alam. For this purpose of study, the descriptive research was conducted...

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Main Author: Mohd Terudin, Muhammad Hairi Hizwan
Format: Student Project
Language:English
Published: Faculty of Business and Management 2019
Subjects:
Decision making
Telephone industry
Market surveys. Including brand choice. Brand loyalty
Purchasing. Selling. Sales personnel. Sales executives
Online Access:http://ir.uitm.edu.my/id/eprint/25792/1/PPb_MUHAMMAD%20HAIRI%20HIZWAN%20MOHD%20TERUDIN%20BM%20M%2019_5.pdf
http://ir.uitm.edu.my/id/eprint/25792/
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spelling my.uitm.ir.257922019-10-24T01:27:41Z http://ir.uitm.edu.my/id/eprint/25792/ Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin Mohd Terudin, Muhammad Hairi Hizwan Decision making Telephone industry Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives This research objective is to examine the relationship between three hypothesis which is the relationship between brand concern, social influence and product features with millennials purchase decision towards smartphone in Shah Alam. For this purpose of study, the descriptive research was conducted. Convenience sampling has been utilised with 380 respondents as the sample size which 328 questionnaires were answered and collected from the respondents based on their consent and voluntary basis. The result indicates that all of the hypothesis shows a positive relationship and significant between independent variables (brand concern, social influence, and product features) with the dependent variables (Millennials purchase decision). All results and analysis has been evaluated by using SPSS (Statistical Package for Social Science during research been conducted. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25792/1/PPb_MUHAMMAD%20HAIRI%20HIZWAN%20MOHD%20TERUDIN%20BM%20M%2019_5.pdf Mohd Terudin, Muhammad Hairi Hizwan (2019) Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Decision making
Telephone industry
Market surveys. Including brand choice. Brand loyalty
Purchasing. Selling. Sales personnel. Sales executives
spellingShingle Decision making
Telephone industry
Market surveys. Including brand choice. Brand loyalty
Purchasing. Selling. Sales personnel. Sales executives
Mohd Terudin, Muhammad Hairi Hizwan
Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin
description This research objective is to examine the relationship between three hypothesis which is the relationship between brand concern, social influence and product features with millennials purchase decision towards smartphone in Shah Alam. For this purpose of study, the descriptive research was conducted. Convenience sampling has been utilised with 380 respondents as the sample size which 328 questionnaires were answered and collected from the respondents based on their consent and voluntary basis. The result indicates that all of the hypothesis shows a positive relationship and significant between independent variables (brand concern, social influence, and product features) with the dependent variables (Millennials purchase decision). All results and analysis has been evaluated by using SPSS (Statistical Package for Social Science during research been conducted.
format Student Project
author Mohd Terudin, Muhammad Hairi Hizwan
author_facet Mohd Terudin, Muhammad Hairi Hizwan
author_sort Mohd Terudin, Muhammad Hairi Hizwan
title Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin
title_short Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin
title_full Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin
title_fullStr Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin
title_full_unstemmed Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin
title_sort factors affecting purchase decision among millennias towards smartphone in shah alam / muhammad hairi hizwan mohd terudin
publisher Faculty of Business and Management
publishDate 2019
url http://ir.uitm.edu.my/id/eprint/25792/1/PPb_MUHAMMAD%20HAIRI%20HIZWAN%20MOHD%20TERUDIN%20BM%20M%2019_5.pdf
http://ir.uitm.edu.my/id/eprint/25792/
_version_ 1685650047270649856
score 13.211869

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