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Understanding consumer's attitude towards online shopping purchase intention / Stephanie Lallai Tuah

In the era of globalization electronic marketing is a great revolution. The internet as a global medium is quickly gaining internet and attractiveness as the most revolutionary marketing tool. The global nature of communication and shopping has as well redefined, seeing that it is the perfect vehicl...

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Main Author: Tuah, Stephanie Lallai
Format: Student Project
Language:English
Published: Faculty of Business and Management 2015
Subjects:
Business education
Malaysia
Consumer satisfaction
Online Access:http://ir.uitm.edu.my/id/eprint/25314/1/PPb_STEPHANIE%20LALLAI%20ANAK%20TUAH%20BM%20Q%2015_5.pdf
http://ir.uitm.edu.my/id/eprint/25314/
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spelling my.uitm.ir.253142019-08-23T01:12:28Z http://ir.uitm.edu.my/id/eprint/25314/ Understanding consumer's attitude towards online shopping purchase intention / Stephanie Lallai Tuah Tuah, Stephanie Lallai Business education Malaysia Consumer satisfaction In the era of globalization electronic marketing is a great revolution. The internet as a global medium is quickly gaining internet and attractiveness as the most revolutionary marketing tool. The global nature of communication and shopping has as well redefined, seeing that it is the perfect vehicle for online shopping stores. The large number of Internet users provides a good foundation for the expansion of the online shopping market. Online Shopping is the process of buying goods and services from merchants who sell on the internet,shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer. The main purpose of this study is to understanding consumer's attitude towards online shopping purchase intention. The study also investigate how demographic (gender, age, income and education level), factors influencing consumers' attitude towards online shopping and Theory of Reasoned Action (TRA) concept affect consumer's attitude towards online shopping. The findings from this study will allow online businesses to be better informed of what draws consumers or prohibits them from coming their best websites. The better understand awareness of online shoppers, the higher the chance which they can create a center of attention and keep consumers. Faculty of Business and Management 2015 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25314/1/PPb_STEPHANIE%20LALLAI%20ANAK%20TUAH%20BM%20Q%2015_5.pdf Tuah, Stephanie Lallai (2015) Understanding consumer's attitude towards online shopping purchase intention / Stephanie Lallai Tuah. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Business education
Malaysia
Consumer satisfaction
spellingShingle Business education
Malaysia
Consumer satisfaction
Tuah, Stephanie Lallai
Understanding consumer's attitude towards online shopping purchase intention / Stephanie Lallai Tuah
description In the era of globalization electronic marketing is a great revolution. The internet as a global medium is quickly gaining internet and attractiveness as the most revolutionary marketing tool. The global nature of communication and shopping has as well redefined, seeing that it is the perfect vehicle for online shopping stores. The large number of Internet users provides a good foundation for the expansion of the online shopping market. Online Shopping is the process of buying goods and services from merchants who sell on the internet,shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer. The main purpose of this study is to understanding consumer's attitude towards online shopping purchase intention. The study also investigate how demographic (gender, age, income and education level), factors influencing consumers' attitude towards online shopping and Theory of Reasoned Action (TRA) concept affect consumer's attitude towards online shopping. The findings from this study will allow online businesses to be better informed of what draws consumers or prohibits them from coming their best websites. The better understand awareness of online shoppers, the higher the chance which they can create a center of attention and keep consumers.
format Student Project
author Tuah, Stephanie Lallai
author_facet Tuah, Stephanie Lallai
author_sort Tuah, Stephanie Lallai
title Understanding consumer's attitude towards online shopping purchase intention / Stephanie Lallai Tuah
title_short Understanding consumer's attitude towards online shopping purchase intention / Stephanie Lallai Tuah
title_full Understanding consumer's attitude towards online shopping purchase intention / Stephanie Lallai Tuah
title_fullStr Understanding consumer's attitude towards online shopping purchase intention / Stephanie Lallai Tuah
title_full_unstemmed Understanding consumer's attitude towards online shopping purchase intention / Stephanie Lallai Tuah
title_sort understanding consumer's attitude towards online shopping purchase intention / stephanie lallai tuah
publisher Faculty of Business and Management
publishDate 2015
url http://ir.uitm.edu.my/id/eprint/25314/1/PPb_STEPHANIE%20LALLAI%20ANAK%20TUAH%20BM%20Q%2015_5.pdf
http://ir.uitm.edu.my/id/eprint/25314/
_version_ 1685649980905226240
score 13.211869

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