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A study on factors that influence customers intention to purchase hybrid cars in Malaysia / Maswadi Aziz and Mohd Nazrin Nawi

The purpose of this study was to determine the significance factors that influence customers intention to purchase hybrid cars in Malaysia. The variables consists cost, environmental concern and brand are stated as independent variables for this study. The respondents were 100 employers and workers...

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Bibliographic Details
Main Authors: Aziz, Maswadi, Nawi, Mohd Nazrin
Format: Student Project
Language:English
Published: Faculty of Business and Management 2014
Subjects:
Automotive transportation
HF Commerce
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:http://ir.uitm.edu.my/id/eprint/25236/1/PPb_MASWADI%20AZIZ%20BM%20M%2014_5.pdf
http://ir.uitm.edu.my/id/eprint/25236/
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spelling my.uitm.ir.252362019-09-26T03:46:38Z http://ir.uitm.edu.my/id/eprint/25236/ A study on factors that influence customers intention to purchase hybrid cars in Malaysia / Maswadi Aziz and Mohd Nazrin Nawi Aziz, Maswadi Nawi, Mohd Nazrin Automotive transportation HF Commerce Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The purpose of this study was to determine the significance factors that influence customers intention to purchase hybrid cars in Malaysia. The variables consists cost, environmental concern and brand are stated as independent variables for this study. The respondents were 100 employers and workers around Kelana Jaya and Putrajaya. The finding showed that cost, environmental concern and brand have influence on customers intention to purchase hybrid cars in Malaysia. All variables show positive relationship towards the customers intention to purchase hybrid cars.This study refers to primary data and also secondary data for supporting the sampling technique. Meanwhile, the researcher use questionnaire as the method to collect all the data from sample respondents in accomplishing the research objectives. While the data for this study was analyzed using multiple statistical procedures: mean point value, standard deviation, and correlation analysis. The result of the study presented in this research agrees that cost, environmental concern and brand influenced customers intention to purchase hybrid cars. This study can be seen as a foreword to a more detailed study to be carrying by future research on factors that influence customers intention to purchase hybrid cars in Malaysia. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/25236/1/PPb_MASWADI%20AZIZ%20BM%20M%2014_5.pdf Aziz, Maswadi and Nawi, Mohd Nazrin (2014) A study on factors that influence customers intention to purchase hybrid cars in Malaysia / Maswadi Aziz and Mohd Nazrin Nawi. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Automotive transportation
HF Commerce
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle Automotive transportation
HF Commerce
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Aziz, Maswadi
Nawi, Mohd Nazrin
A study on factors that influence customers intention to purchase hybrid cars in Malaysia / Maswadi Aziz and Mohd Nazrin Nawi
description The purpose of this study was to determine the significance factors that influence customers intention to purchase hybrid cars in Malaysia. The variables consists cost, environmental concern and brand are stated as independent variables for this study. The respondents were 100 employers and workers around Kelana Jaya and Putrajaya. The finding showed that cost, environmental concern and brand have influence on customers intention to purchase hybrid cars in Malaysia. All variables show positive relationship towards the customers intention to purchase hybrid cars.This study refers to primary data and also secondary data for supporting the sampling technique. Meanwhile, the researcher use questionnaire as the method to collect all the data from sample respondents in accomplishing the research objectives. While the data for this study was analyzed using multiple statistical procedures: mean point value, standard deviation, and correlation analysis. The result of the study presented in this research agrees that cost, environmental concern and brand influenced customers intention to purchase hybrid cars. This study can be seen as a foreword to a more detailed study to be carrying by future research on factors that influence customers intention to purchase hybrid cars in Malaysia.
format Student Project
author Aziz, Maswadi
Nawi, Mohd Nazrin
author_facet Aziz, Maswadi
Nawi, Mohd Nazrin
author_sort Aziz, Maswadi
title A study on factors that influence customers intention to purchase hybrid cars in Malaysia / Maswadi Aziz and Mohd Nazrin Nawi
title_short A study on factors that influence customers intention to purchase hybrid cars in Malaysia / Maswadi Aziz and Mohd Nazrin Nawi
title_full A study on factors that influence customers intention to purchase hybrid cars in Malaysia / Maswadi Aziz and Mohd Nazrin Nawi
title_fullStr A study on factors that influence customers intention to purchase hybrid cars in Malaysia / Maswadi Aziz and Mohd Nazrin Nawi
title_full_unstemmed A study on factors that influence customers intention to purchase hybrid cars in Malaysia / Maswadi Aziz and Mohd Nazrin Nawi
title_sort study on factors that influence customers intention to purchase hybrid cars in malaysia / maswadi aziz and mohd nazrin nawi
publisher Faculty of Business and Management
publishDate 2014
url http://ir.uitm.edu.my/id/eprint/25236/1/PPb_MASWADI%20AZIZ%20BM%20M%2014_5.pdf
http://ir.uitm.edu.my/id/eprint/25236/
_version_ 1685649971882229760
score 13.211869

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