Staff View: A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad

A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad

Today's consumers have changed in terms of lifestyle and priorities. The rise in consumer income as well change their taste and expectations whereby they demand for differentiation on products they purchased. The development of private label program by most of the retailers in their stores is o...

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Bibliographic Details
Main Author:	Ahmad, Intan Shafinaz
Format:	Thesis
Language:	English
Published:	1996
Subjects:	Market segmentation. Target marketing Product management Marketing research. Marketing research companies. Sales forecasting
Online Access:	https://ir.uitm.edu.my/id/eprint/2523/1/2523.pdf https://ir.uitm.edu.my/id/eprint/2523/
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id	my.uitm.ir.2523
record_format	eprints
spelling	my.uitm.ir.25232023-10-17T03:36:30Z https://ir.uitm.edu.my/id/eprint/2523/ A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad Ahmad, Intan Shafinaz Market segmentation. Target marketing Product management Marketing research. Marketing research companies. Sales forecasting Today's consumers have changed in terms of lifestyle and priorities. The rise in consumer income as well change their taste and expectations whereby they demand for differentiation on products they purchased. The development of private label program by most of the retailers in their stores is one of the retail strategies to respond to these changes and at the same time meets the customer's expectation. ENERGY is the Mun Loong- Hankyu Jaya brand that offers a unisex apparel which targeted to young people. One research has been conducted to gain the customer's feedback towards the ENERGY. The study was conducted at the ENERGY counter itself in order to have a better understanding of consumer behaviour. Some observation, interviews and distribution of questionnaire were conducted to gather data about customers; to identify whether they were design oriented, price oriented or quality oriented people. The result of the study indicates that majority of the customers were design oriented rather than price and quality oriented. 1996 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/2523/1/2523.pdf A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad. (1996) Degree thesis, thesis, Universiti Teknologi MARA.
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Market segmentation. Target marketing Product management Marketing research. Marketing research companies. Sales forecasting
spellingShingle	Market segmentation. Target marketing Product management Marketing research. Marketing research companies. Sales forecasting Ahmad, Intan Shafinaz A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad
description	Today's consumers have changed in terms of lifestyle and priorities. The rise in consumer income as well change their taste and expectations whereby they demand for differentiation on products they purchased. The development of private label program by most of the retailers in their stores is one of the retail strategies to respond to these changes and at the same time meets the customer's expectation. ENERGY is the Mun Loong- Hankyu Jaya brand that offers a unisex apparel which targeted to young people. One research has been conducted to gain the customer's feedback towards the ENERGY. The study was conducted at the ENERGY counter itself in order to have a better understanding of consumer behaviour. Some observation, interviews and distribution of questionnaire were conducted to gather data about customers; to identify whether they were design oriented, price oriented or quality oriented people. The result of the study indicates that majority of the customers were design oriented rather than price and quality oriented.
format	Thesis
author	Ahmad, Intan Shafinaz
author_facet	Ahmad, Intan Shafinaz
author_sort	Ahmad, Intan Shafinaz
title	A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad
title_short	A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad
title_full	A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad
title_fullStr	A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad
title_full_unstemmed	A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad
title_sort	study on customers' expectations towards ‘energy’; design, price or quality? / intan shafinaz ahmad
publishDate	1996
url	https://ir.uitm.edu.my/id/eprint/2523/1/2523.pdf https://ir.uitm.edu.my/id/eprint/2523/
_version_	1781709208663621632
score	13.211869

A study on customers' expectations towards ‘energy’; design, price or quality? / Intan Shafinaz Ahmad

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