Staff View: The effectiveness of promotional strategy toward the sales improvement of MZ Wealth Saver Plus / Fatin Nadiah Husni

The effectiveness of promotional strategy toward the sales improvement of MZ Wealth Saver Plus / Fatin Nadiah Husni

The research of the “Effectiveness 0f Promotional Tools toward the sales Improvement of Mz Wealth Saver Plus” was conducted with four objective which are first to identify the most effective promotional tools made by MCIS Zurich , second to determine relationship between sales promotion and public r...

Full description

Saved in:

Bibliographic Details
Main Author:	Husni, Fatin Nadiah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Industrial relations Marketing Direct marketing. Multilevel marketing Marketing research. Marketing research companies. Sales forecasting
Online Access:	http://ir.uitm.edu.my/id/eprint/24927/1/PPb_FATIN%20NADIAH%20HUSNI%20M%20BM%2011_5.pdf http://ir.uitm.edu.my/id/eprint/24927/
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my.uitm.ir.24927
record_format	eprints
spelling	my.uitm.ir.249272019-08-26T07:06:53Z http://ir.uitm.edu.my/id/eprint/24927/ The effectiveness of promotional strategy toward the sales improvement of MZ Wealth Saver Plus / Fatin Nadiah Husni Husni, Fatin Nadiah Industrial relations Marketing Direct marketing. Multilevel marketing Marketing research. Marketing research companies. Sales forecasting The research of the “Effectiveness 0f Promotional Tools toward the sales Improvement of Mz Wealth Saver Plus” was conducted with four objective which are first to identify the most effective promotional tools made by MCIS Zurich , second to determine relationship between sales promotion and public relation with the improvement of Mz Wealth Saver plus, third to investigate the relationship between advertising and personal selling with sales improvement of Mz Wealth saver plus and lastly, fourth is to identify relationship between direct marketing with the sales improvement. The researcher has used Simple Random Sampling as the sampling technique. In this study, 50 respondents from Melaka have been answered the questionnaire. In this research, descriptive statistic had been used to interpret the data such reliability testing, frequency tables and regression backward table to get the most effective promotional tools. From the finding the respondent agree with the effectiveness of promotional tools which are advertising, sales promotion, public relation and personal selling practiced by MCIS Zurich. While the most effective promotional tools is personal selling which the respondent most agree that this tool can influence the sales improvement of Mz Wealth saver plus. Most of promotional tools used by MCIS Zurich have positive relationship. But not all the tools have significant and strong relationship. There are several tools that not have significant and weak relationship with all level (P value is significant at 0.10 level, P value is significant at 0.05 level, P value is significant at 0.01 level). Other than that the research also gave some recommendation for MCIS Zurich such as implementing more aggressive promotional, focusing and improving on personal selling and provide more benefits and free gift that can attract the customer and also can improve the sales of product. Faculty of Business and Management 2011 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24927/1/PPb_FATIN%20NADIAH%20HUSNI%20M%20BM%2011_5.pdf Husni, Fatin Nadiah (2011) The effectiveness of promotional strategy toward the sales improvement of MZ Wealth Saver Plus / Fatin Nadiah Husni. [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Industrial relations Marketing Direct marketing. Multilevel marketing Marketing research. Marketing research companies. Sales forecasting
spellingShingle	Industrial relations Marketing Direct marketing. Multilevel marketing Marketing research. Marketing research companies. Sales forecasting Husni, Fatin Nadiah The effectiveness of promotional strategy toward the sales improvement of MZ Wealth Saver Plus / Fatin Nadiah Husni
description	The research of the “Effectiveness 0f Promotional Tools toward the sales Improvement of Mz Wealth Saver Plus” was conducted with four objective which are first to identify the most effective promotional tools made by MCIS Zurich , second to determine relationship between sales promotion and public relation with the improvement of Mz Wealth Saver plus, third to investigate the relationship between advertising and personal selling with sales improvement of Mz Wealth saver plus and lastly, fourth is to identify relationship between direct marketing with the sales improvement. The researcher has used Simple Random Sampling as the sampling technique. In this study, 50 respondents from Melaka have been answered the questionnaire. In this research, descriptive statistic had been used to interpret the data such reliability testing, frequency tables and regression backward table to get the most effective promotional tools. From the finding the respondent agree with the effectiveness of promotional tools which are advertising, sales promotion, public relation and personal selling practiced by MCIS Zurich. While the most effective promotional tools is personal selling which the respondent most agree that this tool can influence the sales improvement of Mz Wealth saver plus. Most of promotional tools used by MCIS Zurich have positive relationship. But not all the tools have significant and strong relationship. There are several tools that not have significant and weak relationship with all level (P value is significant at 0.10 level, P value is significant at 0.05 level, P value is significant at 0.01 level). Other than that the research also gave some recommendation for MCIS Zurich such as implementing more aggressive promotional, focusing and improving on personal selling and provide more benefits and free gift that can attract the customer and also can improve the sales of product.
format	Student Project
author	Husni, Fatin Nadiah
author_facet	Husni, Fatin Nadiah
author_sort	Husni, Fatin Nadiah
title	The effectiveness of promotional strategy toward the sales improvement of MZ Wealth Saver Plus / Fatin Nadiah Husni
title_short	The effectiveness of promotional strategy toward the sales improvement of MZ Wealth Saver Plus / Fatin Nadiah Husni
title_full	The effectiveness of promotional strategy toward the sales improvement of MZ Wealth Saver Plus / Fatin Nadiah Husni
title_fullStr	The effectiveness of promotional strategy toward the sales improvement of MZ Wealth Saver Plus / Fatin Nadiah Husni
title_full_unstemmed	The effectiveness of promotional strategy toward the sales improvement of MZ Wealth Saver Plus / Fatin Nadiah Husni
title_sort	effectiveness of promotional strategy toward the sales improvement of mz wealth saver plus / fatin nadiah husni
publisher	Faculty of Business and Management
publishDate	2011
url	http://ir.uitm.edu.my/id/eprint/24927/1/PPb_FATIN%20NADIAH%20HUSNI%20M%20BM%2011_5.pdf http://ir.uitm.edu.my/id/eprint/24927/
_version_	1685649928446017536
score	13.211869

The effectiveness of promotional strategy toward the sales improvement of MZ Wealth Saver Plus / Fatin Nadiah Husni

Similar Items