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A case study on the factor of marketing effectiveness at Amanah Raya Berhad Malaysia / Ammar Amierul Zahba

Amanah Raya Berhad or ARB are known as Malaysia’s premier trustee organization. This organization have served towards our Malaysian people for over 80 years since its establishment as the Department of Public Trustees and Official Administrators on 1 May 1921 and play their role as the market leader...

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Main Author: Zahba, Ammar Amierul
Format: Student Project
Language:English
Published: Faculty of Business and Management 2009
Subjects:
Organizational effectiveness. Performance measurement
Marketing
Telemarketing. Internet marketing
Online Access:http://ir.uitm.edu.my/id/eprint/24719/1/PPb_AMMAR%20AMIERUL%20ZAHBA%20M%20BM%2009_5.pdf
http://ir.uitm.edu.my/id/eprint/24719/
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spelling my.uitm.ir.247192019-07-19T07:04:10Z http://ir.uitm.edu.my/id/eprint/24719/ A case study on the factor of marketing effectiveness at Amanah Raya Berhad Malaysia / Ammar Amierul Zahba Zahba, Ammar Amierul Organizational effectiveness. Performance measurement Marketing Telemarketing. Internet marketing Amanah Raya Berhad or ARB are known as Malaysia’s premier trustee organization. This organization have served towards our Malaysian people for over 80 years since its establishment as the Department of Public Trustees and Official Administrators on 1 May 1921 and play their role as the market leader in providing trust, legacy management and also Will- services. The objective of this case study is to determine the marketing effectiveness done by ARB. Furthermore, this study is to identify the effectiveness of marketing plan apply by ARB. Beside that, this case study may also determine the appropriate advertising strategy for ARB. Lastly, this study will also identify the 7C’s of marketing web sites and the importance of innovation on internet marketing. From the observation and research done before, Malaysian people still do not aware about the importance of ARB or even they know about this organization, they have a strong stereotype range of vision. Most of the consumer said that ARB only functionally as the administrators and executor for deceased estate even though in the real situation ARB functions are beyond than that. As the conclusion, ARB needs to develop or advances their marketing plan by create something creative strategy implementation on it. Moreover, ARB’s should focus on the strong advertising campaign by using the strong media channel. This is important because by exercise the right strategy campaign ARB will gain more advantages in terms of customer attention and awareness. Last but not least, ARB’s should use the power of the internet nowadays by realize the importance of 7C’s thought by the theory. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24719/1/PPb_AMMAR%20AMIERUL%20ZAHBA%20M%20BM%2009_5.pdf Zahba, Ammar Amierul (2009) A case study on the factor of marketing effectiveness at Amanah Raya Berhad Malaysia / Ammar Amierul Zahba. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Organizational effectiveness. Performance measurement
Marketing
Telemarketing. Internet marketing
spellingShingle Organizational effectiveness. Performance measurement
Marketing
Telemarketing. Internet marketing
Zahba, Ammar Amierul
A case study on the factor of marketing effectiveness at Amanah Raya Berhad Malaysia / Ammar Amierul Zahba
description Amanah Raya Berhad or ARB are known as Malaysia’s premier trustee organization. This organization have served towards our Malaysian people for over 80 years since its establishment as the Department of Public Trustees and Official Administrators on 1 May 1921 and play their role as the market leader in providing trust, legacy management and also Will- services. The objective of this case study is to determine the marketing effectiveness done by ARB. Furthermore, this study is to identify the effectiveness of marketing plan apply by ARB. Beside that, this case study may also determine the appropriate advertising strategy for ARB. Lastly, this study will also identify the 7C’s of marketing web sites and the importance of innovation on internet marketing. From the observation and research done before, Malaysian people still do not aware about the importance of ARB or even they know about this organization, they have a strong stereotype range of vision. Most of the consumer said that ARB only functionally as the administrators and executor for deceased estate even though in the real situation ARB functions are beyond than that. As the conclusion, ARB needs to develop or advances their marketing plan by create something creative strategy implementation on it. Moreover, ARB’s should focus on the strong advertising campaign by using the strong media channel. This is important because by exercise the right strategy campaign ARB will gain more advantages in terms of customer attention and awareness. Last but not least, ARB’s should use the power of the internet nowadays by realize the importance of 7C’s thought by the theory.
format Student Project
author Zahba, Ammar Amierul
author_facet Zahba, Ammar Amierul
author_sort Zahba, Ammar Amierul
title A case study on the factor of marketing effectiveness at Amanah Raya Berhad Malaysia / Ammar Amierul Zahba
title_short A case study on the factor of marketing effectiveness at Amanah Raya Berhad Malaysia / Ammar Amierul Zahba
title_full A case study on the factor of marketing effectiveness at Amanah Raya Berhad Malaysia / Ammar Amierul Zahba
title_fullStr A case study on the factor of marketing effectiveness at Amanah Raya Berhad Malaysia / Ammar Amierul Zahba
title_full_unstemmed A case study on the factor of marketing effectiveness at Amanah Raya Berhad Malaysia / Ammar Amierul Zahba
title_sort case study on the factor of marketing effectiveness at amanah raya berhad malaysia / ammar amierul zahba
publisher Faculty of Business and Management
publishDate 2009
url http://ir.uitm.edu.my/id/eprint/24719/1/PPb_AMMAR%20AMIERUL%20ZAHBA%20M%20BM%2009_5.pdf
http://ir.uitm.edu.my/id/eprint/24719/
_version_ 1685649898415849472
score 13.211869

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