Staff View: The level of Bumiputera awareness towards Unit Trust Investment: a case study in Permodalan Nasional Berhad / Amirah Bisyarah Azizan

The level of Bumiputera awareness towards Unit Trust Investment: a case study in Permodalan Nasional Berhad / Amirah Bisyarah Azizan

Every single company needs strategies in order to survive or to become a leader in the market nowadays, therefore a study towards findings the suitable strategies for Permodalan Nasional Berhad had been carried out. The purpose of the study is to identify the level of Bumiputera awareness towards un...

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Main Author:	Azizan, Amirah Bisyarah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Awareness Marketing research. Marketing research companies. Sales forecasting Investment companies. Investment trusts. Mutual funds
Online Access:	http://ir.uitm.edu.my/id/eprint/24712/1/PPb_AMIRAH%20BISYARAH%20AZIZAN%20M%20BM%2010_5.pdf http://ir.uitm.edu.my/id/eprint/24712/
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spelling	my.uitm.ir.247122019-07-19T07:08:21Z http://ir.uitm.edu.my/id/eprint/24712/ The level of Bumiputera awareness towards Unit Trust Investment: a case study in Permodalan Nasional Berhad / Amirah Bisyarah Azizan Azizan, Amirah Bisyarah Awareness Marketing research. Marketing research companies. Sales forecasting Investment companies. Investment trusts. Mutual funds Every single company needs strategies in order to survive or to become a leader in the market nowadays, therefore a study towards findings the suitable strategies for Permodalan Nasional Berhad had been carried out. The purpose of the study is to identify the level of Bumiputera awareness towards unit trust investment, to identify the factors contribute to level of Bumiputera awareness towards unit trust investment and to examine the most effective factor contribute to level of Bumiputera awareness. A good research design will ensure that the marketing research project is conducted effectively. In this research, the exploratory research, descriptive and causal effect has been used. The target sampling size for this study is 70 customers where the questionnaires were randomly distributed to those visiting ASNB main service counter, Kuala Lumpur. For this study, the nonprobability sampling technique has been chosen. The non-probability sampling method will be used is convenience sampling. Moreover, computer programs have been developed to simplify and ease the research tabulation and analysis task. One of the most accurate and dependable statistical analysis packages is Statistical Package for Social Science (SPSS). Included in this package are the procedure of frequency and descriptive. The finding from the study found that several strategies should be recommended to Amanah Saham Nasional Berhad (ASNB). Firstly, ASNB should increase sales promotion such as high income distribution/dividend, offer scheme ‘Bantuan Khairat Kematian’ to investors, offer and variable price as well as withdrawal or savings at any time for the investors as this can really encourage Bumiputera to invest in ASNB. Secondly, information about PNB should be more advertise in media electronic and printed media since people are always read this two medium. The advertisement also should be more creative and attractive. Furthermore, PNB should hire more Sales Executives and Hire Individual Agents as the strategy to boost up ASNB’s sales. Faculty of Business and Management 2010 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24712/1/PPb_AMIRAH%20BISYARAH%20AZIZAN%20M%20BM%2010_5.pdf Azizan, Amirah Bisyarah (2010) The level of Bumiputera awareness towards Unit Trust Investment: a case study in Permodalan Nasional Berhad / Amirah Bisyarah Azizan. [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Awareness Marketing research. Marketing research companies. Sales forecasting Investment companies. Investment trusts. Mutual funds
spellingShingle	Awareness Marketing research. Marketing research companies. Sales forecasting Investment companies. Investment trusts. Mutual funds Azizan, Amirah Bisyarah The level of Bumiputera awareness towards Unit Trust Investment: a case study in Permodalan Nasional Berhad / Amirah Bisyarah Azizan
description	Every single company needs strategies in order to survive or to become a leader in the market nowadays, therefore a study towards findings the suitable strategies for Permodalan Nasional Berhad had been carried out. The purpose of the study is to identify the level of Bumiputera awareness towards unit trust investment, to identify the factors contribute to level of Bumiputera awareness towards unit trust investment and to examine the most effective factor contribute to level of Bumiputera awareness. A good research design will ensure that the marketing research project is conducted effectively. In this research, the exploratory research, descriptive and causal effect has been used. The target sampling size for this study is 70 customers where the questionnaires were randomly distributed to those visiting ASNB main service counter, Kuala Lumpur. For this study, the nonprobability sampling technique has been chosen. The non-probability sampling method will be used is convenience sampling. Moreover, computer programs have been developed to simplify and ease the research tabulation and analysis task. One of the most accurate and dependable statistical analysis packages is Statistical Package for Social Science (SPSS). Included in this package are the procedure of frequency and descriptive. The finding from the study found that several strategies should be recommended to Amanah Saham Nasional Berhad (ASNB). Firstly, ASNB should increase sales promotion such as high income distribution/dividend, offer scheme ‘Bantuan Khairat Kematian’ to investors, offer and variable price as well as withdrawal or savings at any time for the investors as this can really encourage Bumiputera to invest in ASNB. Secondly, information about PNB should be more advertise in media electronic and printed media since people are always read this two medium. The advertisement also should be more creative and attractive. Furthermore, PNB should hire more Sales Executives and Hire Individual Agents as the strategy to boost up ASNB’s sales.
format	Student Project
author	Azizan, Amirah Bisyarah
author_facet	Azizan, Amirah Bisyarah
author_sort	Azizan, Amirah Bisyarah
title	The level of Bumiputera awareness towards Unit Trust Investment: a case study in Permodalan Nasional Berhad / Amirah Bisyarah Azizan
title_short	The level of Bumiputera awareness towards Unit Trust Investment: a case study in Permodalan Nasional Berhad / Amirah Bisyarah Azizan
title_full	The level of Bumiputera awareness towards Unit Trust Investment: a case study in Permodalan Nasional Berhad / Amirah Bisyarah Azizan
title_fullStr	The level of Bumiputera awareness towards Unit Trust Investment: a case study in Permodalan Nasional Berhad / Amirah Bisyarah Azizan
title_full_unstemmed	The level of Bumiputera awareness towards Unit Trust Investment: a case study in Permodalan Nasional Berhad / Amirah Bisyarah Azizan
title_sort	level of bumiputera awareness towards unit trust investment: a case study in permodalan nasional berhad / amirah bisyarah azizan
publisher	Faculty of Business and Management
publishDate	2010
url	http://ir.uitm.edu.my/id/eprint/24712/1/PPb_AMIRAH%20BISYARAH%20AZIZAN%20M%20BM%2010_5.pdf http://ir.uitm.edu.my/id/eprint/24712/
_version_	1685649897430188032
score	13.211869

The level of Bumiputera awareness towards Unit Trust Investment: a case study in Permodalan Nasional Berhad / Amirah Bisyarah Azizan

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