Cover Image

A case study: the effective of marketing strategic for TM home prepaid product from Telekom Malaysia Company / Amie Adlina Azizan

The case is based on the company have the implementation to promote Telekom Malaysia Home Prepaid which can attract customer to use the product. TMHP is the core product for consumer category of the product and Telekom Malaysia have created new product for TMHP. TMHP is focus on low ECP which that h...

Full description

Saved in:
Bibliographic Details
Main Author: Azizan, Amie Adlina
Format: Student Project
Language:English
Published: Faculty of Business and Management 2009
Subjects:
HF Commerce
Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Online Access:http://ir.uitm.edu.my/id/eprint/24671/1/PPb_AMIE%20ADLINA%20AZIZAN%20M%20BM%2009_5.pdf
http://ir.uitm.edu.my/id/eprint/24671/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.24671
record_format eprints
spelling my.uitm.ir.246712019-07-19T07:47:45Z http://ir.uitm.edu.my/id/eprint/24671/ A case study: the effective of marketing strategic for TM home prepaid product from Telekom Malaysia Company / Amie Adlina Azizan Azizan, Amie Adlina HF Commerce Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty The case is based on the company have the implementation to promote Telekom Malaysia Home Prepaid which can attract customer to use the product. TMHP is the core product for consumer category of the product and Telekom Malaysia have created new product for TMHP. TMHP is focus on low ECP which that have more cable to encourage their new customer who not installed the fixed line. Telekom Malaysia had doing their research before they had promoted to the new customer. The purposes are to identify the problem, analysis, exploration the strategic to promote their customer. Telekom Malaysia need to make this project will worked for the successful to accomplish their target market. According to the cases, Telekom Malaysia has given this project to the trainers doing the promotion from door to door at Kuala Lumpur area such as Maluri, Sentul, Bangsar and Bandar Tun Razak. These cases also have provided the questionnaire for those who have been used TMHP at their home. They have been given for one month to observe the achievement of TMHP product. The questionnaire also had been developed for those who already used and the satisfaction of TMHP for the customer’s feedback to meet the customer, observation and also their other information. However, the cased issue that will discussed was about Telekom Malaysia had used their new strategic marketing to influence their new customer had lack of information about TMHP. Therefore, Telekom Malaysia had been developed the factor from the SWOT Analysis such as discussed about the external and the internal. The competitive had been influenced based on the strength of the product. But, Telekom Malaysia also gives the effort to influence of the competitive so they can be complete with other company. For the overall of TMHP based on the promotion that they had been difficult to influence their new customer to use Italk card for reloaded. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/24671/1/PPb_AMIE%20ADLINA%20AZIZAN%20M%20BM%2009_5.pdf Azizan, Amie Adlina (2009) A case study: the effective of marketing strategic for TM home prepaid product from Telekom Malaysia Company / Amie Adlina Azizan. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic HF Commerce
Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
spellingShingle HF Commerce
Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Azizan, Amie Adlina
A case study: the effective of marketing strategic for TM home prepaid product from Telekom Malaysia Company / Amie Adlina Azizan
description The case is based on the company have the implementation to promote Telekom Malaysia Home Prepaid which can attract customer to use the product. TMHP is the core product for consumer category of the product and Telekom Malaysia have created new product for TMHP. TMHP is focus on low ECP which that have more cable to encourage their new customer who not installed the fixed line. Telekom Malaysia had doing their research before they had promoted to the new customer. The purposes are to identify the problem, analysis, exploration the strategic to promote their customer. Telekom Malaysia need to make this project will worked for the successful to accomplish their target market. According to the cases, Telekom Malaysia has given this project to the trainers doing the promotion from door to door at Kuala Lumpur area such as Maluri, Sentul, Bangsar and Bandar Tun Razak. These cases also have provided the questionnaire for those who have been used TMHP at their home. They have been given for one month to observe the achievement of TMHP product. The questionnaire also had been developed for those who already used and the satisfaction of TMHP for the customer’s feedback to meet the customer, observation and also their other information. However, the cased issue that will discussed was about Telekom Malaysia had used their new strategic marketing to influence their new customer had lack of information about TMHP. Therefore, Telekom Malaysia had been developed the factor from the SWOT Analysis such as discussed about the external and the internal. The competitive had been influenced based on the strength of the product. But, Telekom Malaysia also gives the effort to influence of the competitive so they can be complete with other company. For the overall of TMHP based on the promotion that they had been difficult to influence their new customer to use Italk card for reloaded.
format Student Project
author Azizan, Amie Adlina
author_facet Azizan, Amie Adlina
author_sort Azizan, Amie Adlina
title A case study: the effective of marketing strategic for TM home prepaid product from Telekom Malaysia Company / Amie Adlina Azizan
title_short A case study: the effective of marketing strategic for TM home prepaid product from Telekom Malaysia Company / Amie Adlina Azizan
title_full A case study: the effective of marketing strategic for TM home prepaid product from Telekom Malaysia Company / Amie Adlina Azizan
title_fullStr A case study: the effective of marketing strategic for TM home prepaid product from Telekom Malaysia Company / Amie Adlina Azizan
title_full_unstemmed A case study: the effective of marketing strategic for TM home prepaid product from Telekom Malaysia Company / Amie Adlina Azizan
title_sort case study: the effective of marketing strategic for tm home prepaid product from telekom malaysia company / amie adlina azizan
publisher Faculty of Business and Management
publishDate 2009
url http://ir.uitm.edu.my/id/eprint/24671/1/PPb_AMIE%20ADLINA%20AZIZAN%20M%20BM%2009_5.pdf
http://ir.uitm.edu.my/id/eprint/24671/
_version_ 1685649891568648192
score 13.211869

Similar Items