Factors affecting sales performance of farm machinery at selected dealers in Selangor / Hilman Nazmi Abdul Razak

People now days make decision in purchasing in any aspect of their life. The sellers have the problem to acknowledge the behavior of the customer. All the decisions regarding marketing strategies must be refer to the customer behavior. The objective for this study is to identify the factor affecting...

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Main Author: Abdul Razak, Hilman Nazmi
Format: Student Project
Language:English
Published: Faculty of Plantation And Agrotechnology 2017
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/23916/1/23916.pdf
http://ir.uitm.edu.my/id/eprint/23916/
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spelling my.uitm.ir.239162020-08-05T05:58:55Z http://ir.uitm.edu.my/id/eprint/23916/ Factors affecting sales performance of farm machinery at selected dealers in Selangor / Hilman Nazmi Abdul Razak Abdul Razak, Hilman Nazmi Marketing research. Marketing research companies. Sales forecasting S Agriculture (General) Engineering machinery, tools, and implements People now days make decision in purchasing in any aspect of their life. The sellers have the problem to acknowledge the behavior of the customer. All the decisions regarding marketing strategies must be refer to the customer behavior. The objective for this study is to identify the factor affecting the selling performance of farm machinery and to evaluate by ranking the identified factors in accordance with their effect on farm machinery selling performance in Selangor state. The study is carried out in Selangor state. Both primary and secondary data are used for this research. The study has collected primary data from the dealer of farm machinery in Selangor. Factor analysis was used to find out the most influencing factor that is considered by the respondent which is the dealer in the selling performance factor of farm machinery. It is found that as ranking that based on the respondents, product is ranked first and followed by reputation, spare and parts, marketing strategies and economic that is considered for selling farm machinery by following the customer behavior. Faculty of Plantation And Agrotechnology 2017 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23916/1/23916.pdf Abdul Razak, Hilman Nazmi (2017) Factors affecting sales performance of farm machinery at selected dealers in Selangor / Hilman Nazmi Abdul Razak. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing research. Marketing research companies. Sales forecasting
S Agriculture (General)
Engineering machinery, tools, and implements
spellingShingle Marketing research. Marketing research companies. Sales forecasting
S Agriculture (General)
Engineering machinery, tools, and implements
Abdul Razak, Hilman Nazmi
Factors affecting sales performance of farm machinery at selected dealers in Selangor / Hilman Nazmi Abdul Razak
description People now days make decision in purchasing in any aspect of their life. The sellers have the problem to acknowledge the behavior of the customer. All the decisions regarding marketing strategies must be refer to the customer behavior. The objective for this study is to identify the factor affecting the selling performance of farm machinery and to evaluate by ranking the identified factors in accordance with their effect on farm machinery selling performance in Selangor state. The study is carried out in Selangor state. Both primary and secondary data are used for this research. The study has collected primary data from the dealer of farm machinery in Selangor. Factor analysis was used to find out the most influencing factor that is considered by the respondent which is the dealer in the selling performance factor of farm machinery. It is found that as ranking that based on the respondents, product is ranked first and followed by reputation, spare and parts, marketing strategies and economic that is considered for selling farm machinery by following the customer behavior.
format Student Project
author Abdul Razak, Hilman Nazmi
author_facet Abdul Razak, Hilman Nazmi
author_sort Abdul Razak, Hilman Nazmi
title Factors affecting sales performance of farm machinery at selected dealers in Selangor / Hilman Nazmi Abdul Razak
title_short Factors affecting sales performance of farm machinery at selected dealers in Selangor / Hilman Nazmi Abdul Razak
title_full Factors affecting sales performance of farm machinery at selected dealers in Selangor / Hilman Nazmi Abdul Razak
title_fullStr Factors affecting sales performance of farm machinery at selected dealers in Selangor / Hilman Nazmi Abdul Razak
title_full_unstemmed Factors affecting sales performance of farm machinery at selected dealers in Selangor / Hilman Nazmi Abdul Razak
title_sort factors affecting sales performance of farm machinery at selected dealers in selangor / hilman nazmi abdul razak
publisher Faculty of Plantation And Agrotechnology
publishDate 2017
url http://ir.uitm.edu.my/id/eprint/23916/1/23916.pdf
http://ir.uitm.edu.my/id/eprint/23916/
_version_ 1685649794262892544
score 13.211869