Staff View: Shopping attributes towards tourists revisit intention to Melaka / Hazeera Hafezah, Noorhashimah E Rahman and Nurliyana Syazwani Zulkefli

Shopping attributes towards tourists revisit intention to Melaka / Hazeera Hafezah, Noorhashimah E Rahman and Nurliyana Syazwani Zulkefli

Shopping is an increasingly important leisure and tourist activity. Shopping becomes the most common and enjoyable activities undertaken by the people when they are on holiday. It is also acknowledged as a primary means of generating tourism revenue and contributing to economic development. In Malay...

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Main Authors:	Hafezah, Hazeera, E Rahman, Noorhashimah, Zulkefli, Nurliyana Syazwani
Format:	Student Project
Language:	English
Published:	Faculty of Hotel and Tourism Management 2013
Subjects:	Travel and state. Tourism Malaysia Melaka Shopping centers. Shopping malls
Online Access:	http://ir.uitm.edu.my/id/eprint/23619/1/PPb_HAZEERA%20HAFEZAH%20M%20HM%2013_5.pdf http://ir.uitm.edu.my/id/eprint/23619/
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id	my.uitm.ir.23619
record_format	eprints
spelling	my.uitm.ir.236192019-04-07T04:00:57Z http://ir.uitm.edu.my/id/eprint/23619/ Shopping attributes towards tourists revisit intention to Melaka / Hazeera Hafezah, Noorhashimah E Rahman and Nurliyana Syazwani Zulkefli Hafezah, Hazeera E Rahman, Noorhashimah Zulkefli, Nurliyana Syazwani Travel and state. Tourism Malaysia Melaka Shopping centers. Shopping malls Shopping is an increasingly important leisure and tourist activity. Shopping becomes the most common and enjoyable activities undertaken by the people when they are on holiday. It is also acknowledged as a primary means of generating tourism revenue and contributing to economic development. In Malaysia, shopping is the country's second highest contributor where the shopping activities alone accounted as much as 25.7% of the tourist total expenditure in 2006. For that reason, this paper aims to highlight the attributes of shopping towards tourist’s revisit intention to Melaka. The results in this study provide strong support for the propositions of the study that five of the shopping attributes (quality of customer service, convenience, shopping environment, quality of the retailers and rewards and discounts) have significant influential effects on tourist’s revisit intention. The study found that both the shopping environment and rewards and discount were having the most significant contribution on the tourist’s revisit intention. Hence, the shopping environment as such the spaciousness, trendy, and cleanliness is essential factors to the tourist’s revisit intention. Furthermore, the availability of discounts in most shopping centers especially during sales and promotion and festivals are the extra bonus in creating tourist’s intention to revisit. Faculty of Hotel and Tourism Management 2013 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23619/1/PPb_HAZEERA%20HAFEZAH%20M%20HM%2013_5.pdf Hafezah, Hazeera and E Rahman, Noorhashimah and Zulkefli, Nurliyana Syazwani (2013) Shopping attributes towards tourists revisit intention to Melaka / Hazeera Hafezah, Noorhashimah E Rahman and Nurliyana Syazwani Zulkefli. [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Travel and state. Tourism Malaysia Melaka Shopping centers. Shopping malls
spellingShingle	Travel and state. Tourism Malaysia Melaka Shopping centers. Shopping malls Hafezah, Hazeera E Rahman, Noorhashimah Zulkefli, Nurliyana Syazwani Shopping attributes towards tourists revisit intention to Melaka / Hazeera Hafezah, Noorhashimah E Rahman and Nurliyana Syazwani Zulkefli
description	Shopping is an increasingly important leisure and tourist activity. Shopping becomes the most common and enjoyable activities undertaken by the people when they are on holiday. It is also acknowledged as a primary means of generating tourism revenue and contributing to economic development. In Malaysia, shopping is the country's second highest contributor where the shopping activities alone accounted as much as 25.7% of the tourist total expenditure in 2006. For that reason, this paper aims to highlight the attributes of shopping towards tourist’s revisit intention to Melaka. The results in this study provide strong support for the propositions of the study that five of the shopping attributes (quality of customer service, convenience, shopping environment, quality of the retailers and rewards and discounts) have significant influential effects on tourist’s revisit intention. The study found that both the shopping environment and rewards and discount were having the most significant contribution on the tourist’s revisit intention. Hence, the shopping environment as such the spaciousness, trendy, and cleanliness is essential factors to the tourist’s revisit intention. Furthermore, the availability of discounts in most shopping centers especially during sales and promotion and festivals are the extra bonus in creating tourist’s intention to revisit.
format	Student Project
author	Hafezah, Hazeera E Rahman, Noorhashimah Zulkefli, Nurliyana Syazwani
author_facet	Hafezah, Hazeera E Rahman, Noorhashimah Zulkefli, Nurliyana Syazwani
author_sort	Hafezah, Hazeera
title	Shopping attributes towards tourists revisit intention to Melaka / Hazeera Hafezah, Noorhashimah E Rahman and Nurliyana Syazwani Zulkefli
title_short	Shopping attributes towards tourists revisit intention to Melaka / Hazeera Hafezah, Noorhashimah E Rahman and Nurliyana Syazwani Zulkefli
title_full	Shopping attributes towards tourists revisit intention to Melaka / Hazeera Hafezah, Noorhashimah E Rahman and Nurliyana Syazwani Zulkefli
title_fullStr	Shopping attributes towards tourists revisit intention to Melaka / Hazeera Hafezah, Noorhashimah E Rahman and Nurliyana Syazwani Zulkefli
title_full_unstemmed	Shopping attributes towards tourists revisit intention to Melaka / Hazeera Hafezah, Noorhashimah E Rahman and Nurliyana Syazwani Zulkefli
title_sort	shopping attributes towards tourists revisit intention to melaka / hazeera hafezah, noorhashimah e rahman and nurliyana syazwani zulkefli
publisher	Faculty of Hotel and Tourism Management
publishDate	2013
url	http://ir.uitm.edu.my/id/eprint/23619/1/PPb_HAZEERA%20HAFEZAH%20M%20HM%2013_5.pdf http://ir.uitm.edu.my/id/eprint/23619/
_version_	1685649756353724416
score	13.211869

Shopping attributes towards tourists revisit intention to Melaka / Hazeera Hafezah, Noorhashimah E Rahman and Nurliyana Syazwani Zulkefli

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