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Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid

This study is to determine the relationship between store image, perceived quality and familiarity towards purchase intention of private label products among employees of Melaka International College of Science and Technology (MiCoST). A quantitative approach and descriptive research design was use...

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Bibliographic Details
Main Author: Zaid, Zakirah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2018
Subjects:
Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Purchasing. Selling. Sales personnel. Sales executives
Online Access:http://ir.uitm.edu.my/id/eprint/23606/1/PPb_ZAKIRAH%20ZAID%20M%20BM%2018_5.pdf
http://ir.uitm.edu.my/id/eprint/23606/
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spelling my.uitm.ir.236062019-03-29T01:23:13Z http://ir.uitm.edu.my/id/eprint/23606/ Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid Zaid, Zakirah Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives This study is to determine the relationship between store image, perceived quality and familiarity towards purchase intention of private label products among employees of Melaka International College of Science and Technology (MiCoST). A quantitative approach and descriptive research design was used in this study. There three hypotheses were proposed to test the relationship between store image, perceived quality and familiarity with the purchase intention toward private label products. The research instrument was structured by questionnaires. All staff of MiCoST was been selected for this study. For this study, there were 120 of population and 92 workers have been selected for the sample. This study used simple random sampling technique to select the sample of this research. Besides that, multiple regression analysis, correlation and frequency were used to determine the relationship between store image, perceived quality, familiarity and purchase intention toward private label products. Based on this study, there is a significant relationship between store image and perceived quality with purchase intention toward private label products. The study also showed that there was no significant relationship between familiarity and the purchase intention toward private label products. All the results conducted by Statistical Package for the Social Science (SPSS) Software. Faculty of Business and Management 2018 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23606/1/PPb_ZAKIRAH%20ZAID%20M%20BM%2018_5.pdf Zaid, Zakirah (2018) Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Purchasing. Selling. Sales personnel. Sales executives
spellingShingle Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Purchasing. Selling. Sales personnel. Sales executives
Zaid, Zakirah
Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid
description This study is to determine the relationship between store image, perceived quality and familiarity towards purchase intention of private label products among employees of Melaka International College of Science and Technology (MiCoST). A quantitative approach and descriptive research design was used in this study. There three hypotheses were proposed to test the relationship between store image, perceived quality and familiarity with the purchase intention toward private label products. The research instrument was structured by questionnaires. All staff of MiCoST was been selected for this study. For this study, there were 120 of population and 92 workers have been selected for the sample. This study used simple random sampling technique to select the sample of this research. Besides that, multiple regression analysis, correlation and frequency were used to determine the relationship between store image, perceived quality, familiarity and purchase intention toward private label products. Based on this study, there is a significant relationship between store image and perceived quality with purchase intention toward private label products. The study also showed that there was no significant relationship between familiarity and the purchase intention toward private label products. All the results conducted by Statistical Package for the Social Science (SPSS) Software.
format Student Project
author Zaid, Zakirah
author_facet Zaid, Zakirah
author_sort Zaid, Zakirah
title Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid
title_short Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid
title_full Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid
title_fullStr Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid
title_full_unstemmed Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid
title_sort factors that influenced purchase intention toward private label products among employees in melaka international college of science and technology (micost) / zakirah zaid
publisher Faculty of Business and Management
publishDate 2018
url http://ir.uitm.edu.my/id/eprint/23606/1/PPb_ZAKIRAH%20ZAID%20M%20BM%2018_5.pdf
http://ir.uitm.edu.my/id/eprint/23606/
_version_ 1685649755189805056
score 13.211869

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