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Factors purchasing patterns of eco-friendly cosmetics and beauty care products / Siti Syuhada Ab Azib

Malaysia is one of the countries in the emergent country stages. Align with that, going natural is a growing trend. Nowadays, consumers becoming more and more conscious of what they put in and on their bodies. The purpose of this study is to explore the purchasing patterns of eco-friendly cosmetics...

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Main Author: Ab Azib, Siti Syuhada
Format: Student Project
Language:English
Published: Faculty of Business and Management 2019
Subjects:
Environmental aspects. Green marketing
Social aspects. Social marketing
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Online Access:http://ir.uitm.edu.my/id/eprint/23600/1/PPb_SITI%20SYUHADA%20AB%20AZIB%20M%20BM%2019_5.pdf
http://ir.uitm.edu.my/id/eprint/23600/
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spelling my.uitm.ir.236002019-03-29T01:28:56Z http://ir.uitm.edu.my/id/eprint/23600/ Factors purchasing patterns of eco-friendly cosmetics and beauty care products / Siti Syuhada Ab Azib Ab Azib, Siti Syuhada Environmental aspects. Green marketing Social aspects. Social marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Malaysia is one of the countries in the emergent country stages. Align with that, going natural is a growing trend. Nowadays, consumers becoming more and more conscious of what they put in and on their bodies. The purpose of this study is to explore the purchasing patterns of eco-friendly cosmetics and beauty care products among lecturers and staffs in UiTM Bandaraya Melaka. It also investigates upon the relative consequence of these factors in predicting the liking to buy and recommend eco-friendly cosmetics and beauty care products to others. The research design for this study will using simple random sampling on a sample of 97 female lecturers and staffs of UiTM Bandaraya Melaka from the total population of 131 and connect them with eight factors influencing the purchasing patterns of eco-friendly and beauty care products namely: “women lifestyles, self-image health and economic considerations”, “ethical consumerism among females”, “pharmacological essence of green cosmetics and beauty care products”, “visual appeal and physical cues in cosmetic stores”, “price conscious decisions and effective promotion”, “belief on ethical claims in green messages”, “brand image and usage experience” and “sales representatives and social influencers”. Overall, based on Model Summary the most influence factor influencing on purchase patterns for eco-friendly cosmetics and beauty care products is ethical consumerism among females. The finding of this study would provide useful insights for the factors purchasing patterns of eco-friendly cosmetics and beauty products among female consumers. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/23600/1/PPb_SITI%20SYUHADA%20AB%20AZIB%20M%20BM%2019_5.pdf Ab Azib, Siti Syuhada (2019) Factors purchasing patterns of eco-friendly cosmetics and beauty care products / Siti Syuhada Ab Azib. [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Environmental aspects. Green marketing
Social aspects. Social marketing
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
spellingShingle Environmental aspects. Green marketing
Social aspects. Social marketing
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Ab Azib, Siti Syuhada
Factors purchasing patterns of eco-friendly cosmetics and beauty care products / Siti Syuhada Ab Azib
description Malaysia is one of the countries in the emergent country stages. Align with that, going natural is a growing trend. Nowadays, consumers becoming more and more conscious of what they put in and on their bodies. The purpose of this study is to explore the purchasing patterns of eco-friendly cosmetics and beauty care products among lecturers and staffs in UiTM Bandaraya Melaka. It also investigates upon the relative consequence of these factors in predicting the liking to buy and recommend eco-friendly cosmetics and beauty care products to others. The research design for this study will using simple random sampling on a sample of 97 female lecturers and staffs of UiTM Bandaraya Melaka from the total population of 131 and connect them with eight factors influencing the purchasing patterns of eco-friendly and beauty care products namely: “women lifestyles, self-image health and economic considerations”, “ethical consumerism among females”, “pharmacological essence of green cosmetics and beauty care products”, “visual appeal and physical cues in cosmetic stores”, “price conscious decisions and effective promotion”, “belief on ethical claims in green messages”, “brand image and usage experience” and “sales representatives and social influencers”. Overall, based on Model Summary the most influence factor influencing on purchase patterns for eco-friendly cosmetics and beauty care products is ethical consumerism among females. The finding of this study would provide useful insights for the factors purchasing patterns of eco-friendly cosmetics and beauty products among female consumers.
format Student Project
author Ab Azib, Siti Syuhada
author_facet Ab Azib, Siti Syuhada
author_sort Ab Azib, Siti Syuhada
title Factors purchasing patterns of eco-friendly cosmetics and beauty care products / Siti Syuhada Ab Azib
title_short Factors purchasing patterns of eco-friendly cosmetics and beauty care products / Siti Syuhada Ab Azib
title_full Factors purchasing patterns of eco-friendly cosmetics and beauty care products / Siti Syuhada Ab Azib
title_fullStr Factors purchasing patterns of eco-friendly cosmetics and beauty care products / Siti Syuhada Ab Azib
title_full_unstemmed Factors purchasing patterns of eco-friendly cosmetics and beauty care products / Siti Syuhada Ab Azib
title_sort factors purchasing patterns of eco-friendly cosmetics and beauty care products / siti syuhada ab azib
publisher Faculty of Business and Management
publishDate 2019
url http://ir.uitm.edu.my/id/eprint/23600/1/PPb_SITI%20SYUHADA%20AB%20AZIB%20M%20BM%2019_5.pdf
http://ir.uitm.edu.my/id/eprint/23600/
_version_ 1685649754347798528
score 13.211869

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